Marketing: “A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.” “Managing profitable customer relationships”. Creating‚ delivering‚ and communicating superior customer value Evolution: Production (none)‚ sales (one way‚ marketing (two way) What can be marketed: Goods‚ Services‚ Places‚ Persons‚ Ideas‚ Events‚ Organizations‚ Information‚ Experiences. Mkt Myopia: Focusing on short-term
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------------------------------------------------- Marketing research= is the application of the scientific method in searching for the truth about marketing phenomena The process includes:>idea and theory development >problem definition >gathering information>analyzing data>communicating the findings and their implications Marketing research information is: not intuitive or haphazardly gathered ------------------------------------------------- >accurate and objective >relevant to all aspects of the marketing mix >limited
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AP I exam study guide 1. Define: anatomy‚ physiology‚ ion‚ homeostasis‚ replication‚ translation‚ transcription‚ triplet‚ codon‚ gene. 2. List and define the organizational hierarchy of matter (cells‚ tissue‚ organs etc) 3. Be familiar with electron shells and be able to determine how many electrons would be in the outer shell of an atom. 4. List and describe the properties of water and explain their importance for living organisms. 5. Be familiar with the pH scale and state the pH of the
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Exam 1 study guide PEOPLE * EB Tylor- the father of modern anthropology‚ supported evolutionism/uni-lineal evolution * Franz Boaz- the father of American anthropology‚ supported empiricism * Margaret Mead- Boaz’s student‚ wrote about the sexual revolution * Borshay Lee- studied the !Kung San from Africa * Zora Neal Hurston- one of Boaz’s students‚ an African-American folklorist * Bronislaw Malinowski- the father of fieldwork‚ said anthropologists need to learn the language
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FINAL EXAM#06044100 PENN FOSTER STUDENT ID# 21877046 What’s required to implement an organization commitment to social responsibility? What are the main obstacles to implementing socially responsible policies? Name specific actions that can be taken toward increased social responsibility. In order to implement an organizations commitment to social responsibility it is necessary to identify values held by society‚ how the organization intends to address‚ and then develop
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food chain or have other long term effects etc. 2. What is biodiversity? What is conservation biology? How are these two terms related? Biodiversity is several different species located in one ecosystem. Conservative Biology is the scientific study of biodiversity that’s main focus is protecting species and biodiversity. These two terms are related because one explains what biodiversity is and the other is the
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1. What are four alternative theoretical approaches to personal helping listed in your text? Ego psychology‚ behavioral practice‚ cognitive practice‚ and crisis intervention. 2. What are four basic steps identified by Parad‚ Selby and Quinian (1976) in crisis intervention that are designed to help the client return to pre-crisis level of functioning? The search for the precipitating event and its meaning to the client. The search for coping means utilized by the client. The search for
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1. A company’s competitive strategy deals with 2. The two biggest factors that distinguish one competitive strategy from another boil down to 3. Which of the following is not one of the five basic competitive strategy options? 4. A low-cost provider’s basis for competitive advantage is 5. A low-cost provider’s strategic target is 6. The two major avenues for achieving a cost advantage over rivals include 7. The essence of a broad differentiation strategy is to 8. Successful
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CIS 121 Logic & Design Study Guide For Final Exam 1 . The two broadest types of data are ____________ . a. internal and external b. volatile and constant c. text and numeric d. permanent and temporary 2 . The following pseudocode is an example of ____. if conditionA is true then do stepE else do stepB do stepC do stepD endif Choose one answer. a. nesting b. stacking c. a posttest d. a pretest 3 . Adding 1 to a variable is
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different arrangements of four pictures from a selection of ten pictures is: A.5‚040 B.24 C.151‚200 D.210 The failure rate for taking the bar exam in Philadelphia is 41%. If 375 people take the bar exam‚ what is the mean for the number of failures? A.138.1 B.171.2 C.90.7 D.153.8 A researcher surveyed college students to study their opinion about the proposed change in smoking rules. The researcher asked a group of 30 students: 12 of them supported the change‚ 13 of them did
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