Final Study Guide Intro to Advertising Parts/Elements of Advertising: 1. Headline – the promise of the benefit 2. Subhead – (optional) spelling out the promise 3. Amplification – emphasizes the product/service 4. Proof of claim – something that validates the product/service 5. Action to take – incase it’s not obvious… Media planner – reach the target market in the most cost effective way possible Media buyer – negotiate a specific media placement‚ and monitoring CPM – Cost
Premium Target market Advertising Broadcasting
Bio Biology 105 Final Study Guide QUIZ 1: SCIENCE 1. What is science? a. A way of knowing about the natural world using a process designed to reduce the chance of being misled 2. List the 8 steps for the process of science: b. Observation: c. Question: d. Literature review: e. Multiple hypotheses: f. Deductions: g. Tests: h. Tentative conclusions: i. Peer review: 3. 3 rules of science: j. maximize sample size
Premium Water Aquifer Plate tectonics
Principles of Finance Review Sheet—Exam 1 The exam will include multiple choice questions and problems. If you have worked and understand the end-of-chapter problems that were assigned‚ you should be able to work the problems on the exam. You should understand the topical areas given in the following list—the concept questions will be primarily based on these topics. • Overview of Managerial Finance o Why is it important to have some understanding of finance? ▪ Finance
Premium Balance sheet Debt Corporate finance
BIO 210 Anatomy & Physiology I Study Guide for Cumulative Final Exam 1. Know the Student Learning Objectives given on the course syllabus. 2. Be able to define: anatomy chemistry positive feedback anabolism physiology biochemistry negative feedback catabolism histology homeostasis metabolism 3. Be able to identify specific examples of homeostasis and negative feedback regulation with blood glucose and calcium levels and blood pressure control. 4. Be able to place each level
Premium Action potential Nervous system Muscle
Good Written Project 20/50 (40%) TV ad‚ Radio AD‚ Story Board‚ Billboard 10/50 (20%) Presentation skills and delivery 9/50 (18%) Creativity 7/50 (14%) Timeliness 4/50 (8%) IMPORTANT TEAM SUBMISSION DATES: MKT402 PHASE 1 (4/20) WEEK 3 Marketing Communications Plan outline I. Introduction or overview or executive summary ( 1 to 1.5 pages) a. If your product or service is new: Give me a little overview about the industry or product (or service) category. Speak about the market leaders
Premium Advertising Brand management Marketing
History 570‚ Imperial China Study Guide: 1st Exam Exam Day: Oct. 3‚ 2013 Have a firm grip of the materials in your reading‚ lecture notes‚ and handouts; draw a timeline to put people and events in historical context. In the exam there will be 20 multiple choice questions (60%) and 1 essay question (40%). The exam is in-class‚ close-book. It will be about one hour. I. Study relevant issues concerning the following terms and know their relations: 16 prefectures of Yan-Yun Yue Fei Wen
Premium Song Dynasty
Chemistry Exam Study Sheet Organic Chemistry • Study of compounds to which carbon is the principal element. • Carbon is special because it has 4 bonds. Functional Groups • Organic substances are organized into organic families. • Organic Families – group of organic compounds with common structural features. o Each family has a recognizable physical property and a specific structural arrangement. o Each combination is referred to as a functional group. o Even
Premium Atom Hydrogen Carbon
Study Guide for GCOM 123 Final Exam Fundamentals of Communication Chapter 1: Competent Communication What are the most common myths about communication? 1. Communication is the cure all2. Communicating is just common sense3. Communication quantity equals quality Explain the differences between the three models of communication: linear‚ interactive‚ and transactional. linear: one way‚ sender sends a message through a channel to a receiver in an atmosphere of noise interactive: back and
Premium Communication Nonverbal communication Conflict
IT 205 Final Exam Please use as a study guide as the test may not be the same! Grade 100% The answers in Green with a checkmark are the correct answers. 1. The fundamental set of assumptions‚ values‚ and ways of doing things‚ that has been accepted by most of a company’s members is called its: * Culture * Values * Environment * Atmosphere 2. The field that deals with behavioral issues as well as technical issues surrounding the development‚ use‚ and impact
Premium Application software Computer software Electronic commerce
Exam #2 Study Review Chapter 4 social interaction • The process by which we act and react to those around us. microsociology • The study of human behavior in contexts of face-to-face interaction. civil inattention • The process whereby individuals in the same physical setting demonstrate to one another that they are aware of each other’s presence. impression management • Preparing for the presentation of one’s social role. social position • The social identity an individual has
Premium Sociology