THE INFLUENCE OF INTERNAL MARKETING ELEMENTS ON BRAND IMAGE OF SELECTED CAR RENTAL COMPANIES IN SOUTH AFRICA STUDENT NAME XXXXXX (student number) Thesis submitted in fulfilment of the requirements for the degree PhD in Marketing Management in the Faculty of Management at the University of Johannesburg JOHANNESBURG September 2009 Supervisor: Prof xxxxx Co-supervisor: Dr yyyy Table of contents ____________________________________________________________________________
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To be successful in the automobile industry marketing has to be focused on in cooperation with service and sales features of the industry. The test is that marketing cars varies as of marketing service station for those similar cars‚ and service station posture with different marketing challenges. Marketing a car contains of both marketing the main item for consumption and the car that counters to the buyers’ mainly want and involves transference of ownership. Lovelock has explain that the additional
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1. EXECUTIVE SUMMARY Current Look The Car Magazine is one of the largest selling specialist or male interest magazine in South Africa. Approaching 50th Anniversary‚ Car Magazine enjoys and average readership of about nine hundred thousand readers per issue In the fifty years which is a significant mile stone for the local magazine‚ Car Magazine has only had five different editors which is indeed and unusual turnover for the fast moving publishing industry. This signals stability as a positive
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THE ARRIVAL OF A FLYING SAUCCER It was 9:30 pm. As it was a cold winter night not many people could be found on the streets of Florida. Besides it was a Friday night when everyone used to rest after 5 weekdays. However I was late again to return from my office. I was freezing along in the lonely field four miles away from my home. Suddenly my car halted without any explanation. Quickly I got out of my car to check what was wrong. After opening the bonnet I was pleased to find every part was
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The Flying Machine Ray Bradbury People have always wanted to fly and see the world from above. The aviation was always an important and interesting topic in the society. The first invention for flying were the kites. Around 200 BC is the earliest known record of kite flying. A general from China flew with his kite over enemy territory. After kites the people discovered the balloons in the 17th and 18th century. Since 1903 plains with motor exist. But what happened to all the inventors or were
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Flying Tigers is the name of a mercenary group of American pilots that helped defend China and the Burma Road from the bombing of the Japanese during World War II. The name of their planes was Tomahawks‚ but the Chinese called them Fei Hu for the sharks teeth painted on their planes. Flying Tigers were known as the American Volunteer Group of the Chinese Air Force. The Flying Tigers did not see combat until December 1941 when the Japanese started bombing China. Jim Gordon‚ the leader of the Flying
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FLYING SHUTTLE ` Many of us will have studied the Industrial Revolution at schools and heard of the ‘Flying Shuttle’. Well what is it and why was it such an important invention? * A single person operating a loom from home‚ could only produce a piece of cloth that was as wide as their outstretched arms because they had to be able to throw the shuttle‚ carrying the weft‚ the horizontal yarn‚ through the waft‚ the vertical yarn and catch it. * If wider cloth was needed it took two or
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The abductor pollicis longus in flying squirrels is a prominent muscle‚ despite the fact that the thumb is minuscule. It takes origin from the extensor surfaces of the radius and ulna‚ as in other squirrels‚ and the tendon passes through the radial compartment of the wrist superficial to the tendons of the extensor carpi radialis brevis and longus muscles. The tendon of the abductor pollicis longus bifurcates with one part inserting on the metacarpal of the thumb and the other part inserting on the
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Smart USA Marketing Plan Smartfortwo Megan Barnett‚ Johnathon Bish‚ Nathan Downes‚ and Hannah Loyd DeVry University‚ BUSN 319 April 6‚ 2009 Introduction and Mission Statement What seems to be the trend in today’s market and what some are already practicing is the “green” life style. There is a need to create a product that can adhere to this lifestyle in a way that helps the planet‚ can be done safely and in style‚ with effortless routine‚ while clearly stating that you are contributing to the
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may have learned of her Fear of Flying? How Lauren learned she had a fear in flying? Using the Classical Conditioning theory the possibilities could be endless. Classical conditioning in simple terms is the method in which one determines why and the cause of a condition as well as what has brought it about. There are many stimulus both conditioned and unconditioned that can cause fear or other problems‚ but the major reason for causes regarding the fear of flying has been mentioned in several
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