Scope of Marketing: Marketing has a very wide scope it covers all the activities from conception of ideas to realization of profits. Some of them as discussed as below: 1. Product Planning: It includes the activities of product research‚ marketing research‚ market segmentation‚ product development‚ determination of the attributes‚ quantity and quality of the products. 2. Branding: Branding of products is adopted by many reputed enterprises to make their products popular among their customer and
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THE INDIAN BANKING INDUSTRY The last decade has seen many positive developments in the Indian banking sector. The growth in the Indian Banking Industry has been more qualitative than quantitative and it is expected to remain the same in the coming years. Based on the projections made in the "India Vision 2020" prepared by the Planning Commission‚ the report forecasts that the pace of expansion in the balance-sheets of banks is likely to decelerate. The total assets of all scheduled commercial banks
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THE BANKING INDUSTRY AND THE NIGERIAN ECONOMY POST-CONSOLIDATION By B. B. EBONG GROUP MANAGING DIRECTOR/CHIEF EXECUTIVE UNION BANK OF NIGERIA PLC ABSTRACT Against the backdrop of the role of banks as financial intermediaries and their function as the engine of growth of the economy‚ this paper examines the extent to which the banking industry has helped to stimulate economic activities in Nigeria and what the prognosis looks like in the post-consolidation era. The paper notes that the banking industry
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institutions become an inevitable and important part of our lives and people are always focusing on the situation of financial institutions. So the banking industry is the most suitable topic to study. Then‚ we decided to use scenario model to analyze the industry (Showed by diagrams 1). [pic] Diagram 1 After analyzing the situation of the industry‚ we choose ten years because it is the most proper time for our scenarios. The environment can not reach the enough degree to support these
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being the largest. Barclays Kenya was listed in the Nairobi Stock Exchange in 1986. 1.3 Statement of the problem In the Banking industry‚ a major challenge has been recruiting candidates with the right academic qualifications‚ experience and who can be trained on the job to become a company asset. The researchers’ desire is to find out the factors that affect banking industries in the recruitment process. 1.4 Objectives of the study 1.4.1 General objectives The general objective of the study was
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The banking industry is the backbone of any monetized economy. The stage of development of this industry is a good reflection of the development of the economy. The banking industry in India is governed by Banking Regulation Act of India‚ 1949. Since 1949‚ this sector has undergone phenomenal reforms due to the efforts and the vision of the policymakers. The first phase of reform began with nationalization of the 14 banks in 1969. At this stage‚ priority sectors were identified and banking support
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Contents 1. Introduction 2 2. Industry Analysis 3 2.1 Industry Background 3 2.2 PEST (EL) analysis 4 2.2.1 Political 4 2.2.2 Economic 5 2.2.3 Social-Cultural 8 2.2.4 Technological 10 2.2.5 Environmental 11 2.2.6 Legal 11 2.3 Summary of the PESTEL analysis 11 3. Porter’s Five Forces on retail banking industry. 12 3.1 Rivalry among Existing Companies 13 3.2 Entry barrier 14 3.3 Supplier power 16 3.4 Buyer power 17 3.5 Availability of Substitute products 19 3.6
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Australia’s Banking Industry Date: May 2011 Disclaimer This publication has been prepared as a general overview of the Banking Industry in Australia and does not constitute and is not intended to constitute financial product advice as defined under the Corporations Act 2001 (Cwth). Nothing in this document should be construed as a recommendation or statement of opinion intended to influence a person in making an investment decision. The information is made available on the strict understanding
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Marketing of Banking Services Marketing scope in banking sector should be considered under the service marketing framework. Performed marketing strategy is the case which is determination of the place of financial institutions on customers’ mind. Bank marketing does not only include service selling of the bank but also is the function which gets personality and image for bank on its customers’ mind. On the other hand‚ financial marketing is the function which relates uncongenitalies‚ differences
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MARKETING STRATEGIES OF THE BANKING INDUSTRY Banking Industry is one of the most important service industries which touches the lives of inillions of people. Its service is unique both in social and economic points of view of a nation. Earlier the attitude of banking service was that it was not professional to sell one ’s services and was unnecessary in the sense that traditional relationships and quality of products were sufficient to carry forward the tasks. Before the mid 1950 ’s the banks
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