"Marketing function in banking industry" Essays and Research Papers

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    India has been of recent origin. Asia Pacific’s vast population‚ combined with high savings rates‚ explosive economic growth‚ and underdeveloped retail banking services‚ provide the most significant growth opportunities for banks. Banks will have to serve the retail banking segment effectively in order to utilize the growth opportunity. Banking strategies are presently undergoing various transformations‚ as the overall scenario has changed over the last couple of years. Till the recent past‚ most

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    3/11/10 Unethical Issues in the Banking Industry Ethical issues in banking are currently receiving a great deal of attention‚ and those who manage these organizations seem to be under constant public scrutiny. This paper presents and discusses the certain ethical issues and concerns with banking managers. Suggestions for enhancing the degree of ethicalness in organizational practices and decision behaviors’ have also been attempted. Ethical issues in banking and financial service organizations

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    matrix of credits and deposits‚ and banks’ branch networking‚ among others. The restructuring policy of SAP‚ also‚ brought deregulations in the Nigerian banking system which encouraged many new banks to enter into the Nigerian banking industry‚ the results of which were shown in intense competition within and without the Nigerian banking industry. This increased competition resulted in banks seeking for clients and designing services that would meet clients’ needs and wants. Consequently‚ Nigerian

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    application for the development of the banking sector Mobile application development caters to a diverse customer base. As its utilization is being discovered for different purposes an increased activity is also witnessed for this field. Mobile industry made a humble beginning with this application that provides basic functions. As today the complex transactions are being made through mobile applications‚ this is a paving way of new culture of mobile banking. With the integration of internet in mobiles

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    MARKETING AS A MANAGERIAL FUNCTION Marketing as a managerial activity involves analyzing the market opportunities‚ planning the marketing activities ‚implementing marketing plans and setting control mechanism‚ in such a way that organizational objectives are accomplished at the minimum cost. In other words‚ marketing is: 1. Understanding consumer needs. 2. Environmental scanning and market opportunity analysis. 3. Developmental of competitive marketing plan and strategy such that an organization

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    According to King‚ McKay‚ Marshall‚ Lee and Viehland (2008) online banking or electronic banking (e-banking) includes various banking activities conducted via the Internet from home‚ business‚ or on the road opposed to at a physical bank location. This paper shall compare and contrast both the online and offline retail environment for banking services. Internet banking offers great opportunities to the financial-services industry‚ including: • a huge potential customer base • large economies of

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    What Are the Functions of a Marketing Manager or Officer? Marketing managers or officers are focused mainly on the practical application and management of an organization’s marketing operations. For marketing managers to be efficient and effective in performing their functions‚ they should have excellent communication and analytical skills. In small organizations‚ the marketing manager is in charge of the organization’s entire marketing activities and therefore handles formulating‚ directing and

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    INVESTMENT INDUSTY ANALYSIS Investment Industry EXECUTIVE SUMMARY We chose to do our analysis on the Investment Industry. The companies that we have chosen to analyze are Bank of America Merrill Lynch followed by Goldman Sachs Group‚ Morgan Stanley‚ and JP Morgan Chase and Co. These companies are known as investment banks. An investment bank is a financial institution that assists individuals‚ corporations‚ and governments in raising capital by underwriting and/or

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    INTRODUCTION TO INDIAN BANKING INDUSTRY Banking in India originated in the last decades of the 18th century. The first banks were The General Bank of India‚ which started in 1786‚ and Bank of Hindustan‚ which started in 1770; both are now defunct. The oldest bank in existence in India is the State Bank of India‚ which originated in the Bank of Calcutta in June 1806‚ which almost immediately became theBank of Bengal. This was one of the three presidency banks‚ the other two being the Bank of Bombay

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    SERVICE MARKETING IN BANKING SECTOR AND RECENT PERCEPTIONS IN MARKETING THOUGHTS OF SERVICES MARKETING IN BANKING Marketing approach in banking sector had taken significance after 1950 in western countries and then after 1980 in Turkey. New banking perceptiveness oriented toward market had influenced banks to create new market. Banks had started to perform marketing and planning techniques in banking in order to be able to offer their new services efficiently. Marketing scope in banking sector should

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