B629- Managing 2: Marketing and Finance EMA Problem related to marketing mix and performance measurement By Yennifer Pereira (PI: A8407709) August 2012 Contents Word count: 2415 Section: 1. Description of my organisation 2. Description of the marketing mix 3. Identify‚ analyse and summarise a problem relating marketing mix 4. Solution 5. Identify‚ analyse and summarise a problem relating performance management 6. Solution 7. References 1. Description
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Introduction – Hotel Industry and Catering The purpose of this report is to evaluate The Felbridge Park Hotel’s marketing capabilities. This family owned business based in Sussex belongs to the UK Hotel Industry. Elements of Hotel Catering are also included in discussion due to the hotel’s restaurant. The recession is the main economic factor affecting this industry. 2009 has been tougher than 2008‚ ‘although there has been an increase in the number of consumers taking UK breaks in 2009 ‚ it is
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jhcakfjswwwwMARKETING AND ITS FUNCTIONS Marketing has a connective function in society. It connects supply and demand or production and consumption. At micro-level‚ marketing builds and maintains the relationship between producer and consumer. At business unit level‚ marketing can have an integrative function. It integrates all the functions and parts of a company to serve the markets. The narrowest definition is to see marketing as a function of a business enterprise between production and markets
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MARKETING AS A MANAGERIAL FUNCTION Marketing as a managerial activity involves analyzing the market opportunities‚ planning the marketing activities ‚implementing marketing plans and setting control mechanism‚ in such a way that organizational objectives are accomplished at the minimum cost. In other words‚ marketing is: 1. Understanding consumer needs. 2. Environmental scanning and market opportunity analysis. 3. Developmental of competitive marketing plan and strategy such that an organization
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What Are the Functions of a Marketing Manager or Officer? Marketing managers or officers are focused mainly on the practical application and management of an organization’s marketing operations. For marketing managers to be efficient and effective in performing their functions‚ they should have excellent communication and analytical skills. In small organizations‚ the marketing manager is in charge of the organization’s entire marketing activities and therefore handles formulating‚ directing and
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Identify challenges and issues that changes in the marketing environment pose for the relationships within the marketing department. Changes in the marketing environment are numerous and these could have a significant impact on the marketing function if not anticipated and addressed. Environmental analysis and scenario planning is therefore key as it feeds all areas of planning for the organization and for the marketing department. Varying political views for instance could be the source of
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Managing the Marketing Function Project Management Course work MKT2280‚ 2011-2012 Lecturer: Masoumeh Mahdieh (m.mahdeih@mdx.ac.uk) Coursework description: Read the following questions and make sure you answer all parts listed for each question. You must email your coursework as one document in MS Word format to m.mahdeih@mdx.ac.uk by the deadline of 12 noon on Friday the 20 January 2012. You must also submit an identical hardcopy of your coursework to the Student Office at William building
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Choice Hotels Justin Sinko Kaplan University The purpose of this report is to analyze the four components of the marketing mix of the Comfort Suites brand. The report will go into detail about the marketing mix of the brand and how it stands in today’s market. Comfort Suites is part of the parenting group called choice hotels international. Comfort Suites is a limited service hotel that offers rooms to families and business travelers. They offer the following amenities to the
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environment. Identify and explain the various Micro and Macro Environmental influences which exist‚ with examples relevant to the Hospitality and Industry and suggest what tools a Hospitality and Tourism organization might use to assess its marketing environment. La Mon Hotel & Country Club has been chosen as the study base. In order to create the foundation on which to build SMART objectives and create effective recommendations for strategical planning‚ following analysis have been developed: -PEST
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Pritzker in 1957. The first hotel purchased was located in Los Angeles‚ California. Hyatt is a management company that runs the operations of each hotel even though most of the Hyatt hotel properties are privately owned. They currently have two hundred sixteen hotels around the world and recently purchased one hundred forty three AmeriSuite hotels which were renovated and are being operated under their new name‚ Hyatt Place. Hyatt is known for specializing in luxury hotels that also provide meeting
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