www.palgrave-journals.com/rpm Examining the determinants of room rates for hotels in capital cities: The Oslo experience Christer Thrane Received (in revised form): 7th November‚ 2006 Department of Social Sciences‚ Lillehammer University College‚ 2626 Lillehammer‚ Norway. Tel: þ 47 61 28 82 47; Fax: þ 47 61 28 81 70; E-mail: Christer.Thrane@hil.no Christer Thrane is Professor of Tourism in the Department of Social Sciences at Lillehammer University College‚ Norway. His research interests
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I. COMPANY OVERVIEW A.) PRODUCTS / SERVICES Century hotel offers a decent variety of services given that it is one of the relatively known properties within the Pampanga area. The hotel gets most of its revenue from the functions or events being held at the hotel‚ restaurant operations‚ and the selling of rooms. They also get a majority of their earnings due to their convenient location of being right beside Casino Filipino‚ and a number of local attractions. Recent renovations of the rooms on the
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Internet marketing is a business imperative because the Internet is an irrevocable and unstoppable trend. Even if you have a traditional "brick-and-mortar" business‚ you’ll lose valuable customers without an online presence. People routinely search for goods and services with their computers in lieu of the yellow pages. If your business isn’t on the Web‚ customers will likely choose another company with whom to do business. Also‚ online advertising is cheap. Advertising in the phone book or a newspaper
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MARRIOTT HOTEL Marketing Essay Jelena Stankovic 09.03.2012 Anniesland College The following essay will be about marketing used at Glasgow marriott hotel. Marketing mix‚ products of the hotel‚ channels of distribution‚ the pricing srategies‚ also‚ methods of promotion used by the hotel and explanation of product life cycle. Alxso I will suggest a new product and explain how it might be promoted‚ priced or distributed. Glasgow Marriott hotel is located in the business district of the city
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Executive Summary In March 2014‚ my friends and I is interested in the development of a luxury hotel‚ planned to be operated by a well renowned hotel brand‚ a feasibility study was commissioned to be made. The purpose of this paper is to investigate the opportunities and risks of operating a high class hotel at the designated location. In order to determine whether a feasible operation of such an establishment is possible‚ the various key factors of competitive business in this particular market
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Bibliography: Background of Hilton When established in 1970(Ruba‚ 2010)‚ Hilton Singapore hotel is the proud flagship brand of Hilton Hotels Corporation names Hilton Worldwide and the most recognized name in the global lodging industry. Vision and Mission Statement The vision/mission or philosophy statement sets the direction and provides the foundation for your planning(Janice
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PROFESSIONAL DEVELOPMENT EXECUTIVE MBA PROGRAM : MASTER IN MANUFACTURING MANAGEMENT MODULE : MARKETING MANAGEMENT TOPIC : VALUE PROPOSITION OF A PRODUCT / SERVICE LECTURER : Ms PUVANESWARY K. CHRISTINE NAME OF STUDENT : MASURI MAT ROZEKHI MATRIC NO : EMBA-MMFG-12151 I/C NO : 610620-01-6280 DATE ; 11TH AUGUST 2012 Contents Introduction 4 Purpose of report 4 Definition of marketing 4 Definition of value 5 What makes people buy a particular product? 6 More for more
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European Union Lot 12: Hotels and restaurants Executive summary Submitted to the European Commission; Employment‚ Social Affairs and Equal Opportunities DG April 2009 Executive Summary Main economic and employment trends The Hotels and restaurants sector is a highly labour intensive service sector employing nearly nine million persons across the EU. A large part of the sector is closely linked to the dynamics of the tourism economy; in terms of turnover the Hotels and restaurants sector
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visitors to Singapore on average per year (Hotel Industry Background‚ 2010). A calculation made on the projected number of hotel beds in year 2000 showed that the country could accommodate up to 16 million visitors. Singapore has been a priority location for hotel conglomerates to set up headquarters to develop new products and concepts for Asian markets.The nation is well-equipped to assist expansion and grooming Hospitality and Tourism talents for the region. Hotel guests have raised expectations by looking
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outsourcing in hotels was not a popular concept but more recently with the downturn in the economy in the nineteen nineties more and more hotels are turning to outsourcing to help increase their revenues and maximize their profit potential. The use of outsourcing enables firms to maximize their resources and to reinforce their competitive advantage. One of the most popular areas for outsourcing in hotels would have to be the Food and Beverage sector. The decision to outsource by many hotels has been
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