Marketing des arts et de la culture Deuxième partie L’Art contemporain et le luxe Introduction A l’heure actuelle‚ les marques de luxe souffrent d’une image quelque peu ringardisée‚ car elles reposent sur la notion de savoir-faire et de tradition. De plus‚ elles tentent de rester élitistes quand leur chiffre d’affaire se fait aujourd’hui sur des produits de grande consommation. D’un autre côté‚ on s’aperçoit que ces problématiques peuvent être en partie résolues à travers le recours à l’art
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Lecture 1 Marketing: the art and science of finding‚ retaining and growing profitable customers Task to provide real customer value to targeted customers‚ motivate purchase and fulfil consumers needs. P’s: product‚ price‚ place‚ promotion‚ people. Process‚ physical evidence 4 characteristics of services: Intangibility: services can not be seen‚ tasted‚ heard or smelled before purchase Inseparability: services cannot be splitten from their providers (taxi driver drives you) Variability:
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1 LO1 Various elements of the marketing process 1 The benefit and costs of marketing orientation for XYX manufacturing 1-2 LO2 Macro and micro environmental factors which influence marketing decisions 2 Segmentation criteria to be used for products in different markets 2-3 Targeting Strategy for a selected product/service 3 Buyer behaviour which affects marketing activities in different buying situations 3 Buyer behaviour which affects marketing activities in different buying
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Country has its own education system that helps its people. The following essay will explain the similarities and the differences between two developed countries such as Australia and Singapore. One of the similarities is that school calendar of both types of school system. Both of them have four terms and some small breaks in one year. For example‚ the school will start in January and finish in December. In both countries‚ the longest holiday is about 6 or 7 weeks long‚ which is between December
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One: INTRODUCTION TO GLOBAL MARKETING JAN 2013 Semester 1-1 LEARNING OUTCOMES OF THE COURSE (READ YOUR COURSE GUIDE !!!) 1-2 ASSIGNMENT: GROUP REPORT (50%) (3000- 5000 word Marketing Plan/ Feasibility Study) Note: make sure the proportion of content that you write matches the marks distribution 1-3 PREPARING FOR THE GM PROJECT REPORT 1. The project must be researched progressively- last minute work would lead to poor grades 2. You have been given guideline by RMIT lecturer
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Marketing in a Complex World Unit 3 Understanding the Marketing Environment Prepared for the Course Team by Haider Ali‚ P.K. Viswanathan and Tony Stapleton Masters CORE COURSE TEAM Andrew Lindridge‚ Course Team Chair and Author Josie Woods‚ Course and Award Manager Haider Ali‚ Author Sally Dibb‚ Author‚ Course Team Member Jeanne Barby‚ Course Team Assistant Vyv Pettler Gareth Stone External assessor Professor Malcolm McDonald‚ Cranfield University External examiner Professor
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the publics and forces in their marketing environments. As a marketing manager‚ what are some ways that you might proactively influence your marketing environment? 4- In designing the advertising for a bottled water product‚ which would you find more helpful: information about consumer demographics or consumer lifestyles? Give examples of how you would use each type of information. 5- The marketer must identify steps in target marketing. Briefly discuss each step ? 6- . List and explain
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Art and science 1 . Definition of art and science : - Art is reason applied without limits‚ geared towards an ideal and guided by the practical. - Science is reason applied within a framework‚ geared towards the practical and guided by an ideal. 2 The difference between art and science Art is geared towards an ideal‚ towards the attainment of perfection. All art is begun with some idea in mind‚ and bringing this idea across to viewers in the right manner in the goal of the artist. Yet
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No 3: NATURAL THRUST 1. Explain the environmental factors which Balsara used to its advantage. Understanding the business environment requires that you understand/ analyse in the context of the following a. It consists of a micro environment and a macro environment. i. Microenvironment factors are: 1. Suppliers 2. Customers 3. Competitors 4. Marketing Intermediaries 5. Financiers 6. Publics etc. ii. Macro environment factors are : 1. Legal environment 2. Political/Govt.
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