CREATE A WINNING BRAND THROUGH EXPANDING BRAND EQUITY Prepared By A.P Narasinghe Reg No. Driving Brand For Results June 2013 Examination Postgraduate Diploma In Marketing SRI LANKA INSTITUTE OF MARKETING Acknowledgements I am heartily thankful to Mrs. Tharangi Wijethunga‚ whose encouragement‚ supervision and support from the preliminary to the concluding level enabled me to develop an understanding of the subject. I would also like to thank to Mrs. Indika and the supporting
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Legal and Ethical Implications for Classroom Management Courtney Ball Grand Canyon University EDU-536 Jeff Martin June 10‚ 2014 Legal and Ethical Implications for Classroom Management There are many legal and ethical pitfalls for teachers when considering classroom management. Teachers face pressure from administrators‚ state agencies‚ parents‚ and students to have successful and effective classrooms. Over the years‚ the standard has moved and is constantly changing with initiatives such as
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Situation Analysis &Market Research Dirty Deeds Incorporated is a for-profit home cleaning service that was created by six entrepreneurs on July 7‚ 2005. In order to differentiate Dirty Deed Inc. ’s cleaning service from their competitors‚ they are implementing a risqué alternative. Dirty Deeds Inc. will be targeting single men and women over the age of 18 in need of domestic cleaning services and desiring discreet adult entertainment. Teams of at least two men and/or women dressed in sexy lingerie
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The Moral Implication in the Charity Culture Nowadays‚ the charity culture is both strange and familiar to the public‚ for it is not reported so much on the media in one hand‚ and in the other hand‚ the moral implication in the charity culture is just like the blood in human bodies. In the western countries‚ the origin of charity culture is from the religion. The theory of “Original Sin” in Christianity makes people believe that everyone is born guilty‚ who must atone for his philanthropy by working
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a clean earth for future generations to come. A. Cleaner environment: air and water B. Improve the health and welfare 4. You can change the environment by using products that will not harm it. It is label recyclable on it at the stores. A. Buying recycle goods B. Select to use products that can be recycle CONCLUSION: I. Recycle will help the world become cleaner and more efficient in the future. Think of it as helping out your future grandkids and their kids to keep life going on
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Task 1 What is marketing? What does the term marketing mean? Many people think of marketing only as selling and advertising. And no wonder‚ for every day we are bombarded with television commercials ‚newspaper ads‚ direct mail campaigns‚ Internet pitches and sales calls. Although they are important‚ they are only two of many marketing functions and are often not the most important ones. Today‚ marketing must be understood not in the old sense of making a sale – ‘telling and selling’ – but
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QNO-6 a Ans Posted by Chetan Chitre in Introduction‚ Managerial Economics. trackback Managerial Economics – Managerial Economics is a branch of economics that studies application of principles of economics to various business situations. A Business organization is essentially a group of people who have come together for attaining certain common objectives. These objectives are largely material in nature – eg. profits‚ salaries‚ production for the purpose of consumption‚ etc. The behavior of
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1 Playing the Game Game theory implications in business Abhik Ghosh 19th July’09 ©ABHIK GHOSH In an economically contracting market-place‚ interactions between various parties to a transaction are increasing every single day. With numerous covenants guarding every deal‚ there is more to the market equation than simply the buyer-seller dynamic. Undoubtedly‚ in a perfect world‚ when the curtains are pulled down‚ and the facade is eroded‚ the buyer-seller dynamic is still supremely prevalent
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foundation 7 Consumer Buying Behavior 7 Stages of the Consumer Buying Process 8 Types of Consumer Buying Behavior 9 Packaging
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buy‚ use and dispose of goods‚ services‚ ideas or experiences to satisfy their needs and wants. The needs and wants of consumers often vary across different cultures‚ situations and individual characteristics.”(Marketing Management‚ Kotler and Keller). Proper study of consumer behaviour is necessary for the improvement of marketing strategies. Economic recession Economic recession is the term used to explain the condition when the economy has fallen down. It is nothing but a financial crisis.
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