QUESTIONNAIRE BASED ON CUSTOMER SATISFACTION NAME OF THE ORGANISATION :……………………………………… ADDRESS / OFFICE (1) ..........………………………………………………… BRANCH OFFICE / HO ....…………………………………….( INDIA / ABROAD) CONTACT NO. (...S)..... (1) …………………………… (2) ……………………… INFORMATION COLLECTED FROM ……………………………………… DESIGNATION/ E-MAIL ID …….…………………………………………… NO. OF INTERNET USERS ………..……… HOURS OF USAGE PER
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Massachusetts.[3] He developed plastic containers used in households to contain food and keep it airtight. The formerly patented "burping seal" is a famous aspect of Tupperware‚ which distinguished it from competitors. Tupperware pioneered the direct marketing strategy made famous by the Tupperware party. Brownie Wise (1913–92)‚ a former sales representative of Stanley Home Products‚ developed the strategy. During the early 1950s‚ Tupperware’s sales and popularity exploded‚ thanks in large part to Wise’s
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Keiningham‚ Lerzan Aksoy‚ & Michael Hsu A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics Customer loyalty is an important strategic objective for all managers. Research has investigated the relationship between customer satisfaction and loyalty in various contexts. However‚ these predominantly cross-sectional studies have focused on customer retention as the primary measure of loyalty. There has been little investigation
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Strategic Marketing ! TOPIC 1 Creating value Pricing strategies The Role of Pricing The role of pricing Product Communicating Communicating value Delivering value Capturing value Promotion Distribution Price ! Profitability A 1% increase in price gives the biggest improvement in profit 2 compared to a 1% improvement in
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The Relationship between Customer Satisfaction and Brand Loyalty Abstract This study attempts to examine the impact of customer service (retail service quality and product quality) on brand loyalty. It focuses on the particular aspects of customer service: personal interaction‚ policy‚ reliability‚ and problem solving. Data will be collected through an in-person survey and an on-line survey immediately following the purchase or visit to the store or website. Another survey will be administered
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Arab Open University Faculty of Business Studies B300B – Business Behaviour in Changing World (II) Fall Semester 2012 -2013 Tutor-Marked Assignment‚ TMA MounirAbboud Question 1 Hyundai Motor Company (HMC) went through some difficulties during the 1980s and 1990s that affected its market position and brand image‚ in particular its U.S subsidiary‚ Hyundai Motor America (HMA).Identify the problems faced by HMC and the strategies it has adopted to improve its competitive position
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Topic: Changing Marketing Paradigms : Issue and Challenges Date: 23/11/2009 Submitted by- Ravindra‚ Raghav Mishra‚ Parijat Singh Marketing is a "social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others." It is an integrated process through which companies create value for customers and build strong customer relationships
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SERVICE QUALITY AND CUSTOMER SATISFACTION IN PUBLIC TRANSPORTS Filipa Fonseca1) Sofia Pinto1) Carlos Brito2) 1) Faculty of Economics and Management‚ Catholic University of Portugal‚ Portugal 2) Faculty of Economics‚ University of Porto‚ Portugal Abstract: The objective of the paper is to identify the determinants of service quality as well as its impact on the satisfaction of public transport commuters. The paper explores the relationship between service quality and customer satisfaction in a public transport
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journal is available at www.emeraldinsight.com/1598-2688.htm AJQ 11‚2 146 A study on the customer satisfaction and customer loyalty of furniture purchaser in on-line shop Yongju Jeong and Yongsung Lee Department of Business Administration‚ The University of Incheon‚ Incheon‚ South Korea Abstract Purpose – The paper intends to explore the influencing factors on customer satisfaction and customer loyalty in the internet shopping mall through service quality based on the data obtained from furniture
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Starbucks 1 How Starbucks is Changing the World Denial Nichols‚ Jenny Bizzoco‚ Karl Namy & Brian Nichols Mr. Scott Livingston Bus – 274 – Business Case Study ASB-751 January 16‚ 2008 Starbucks 2 Introduction‚ Company History‚ Mission Statement & Core Values – Denial Nichols Starbucks. That one word conjures up memories and thoughts for each of us. Maybe it is the place where you went on a first date‚ where you go to study‚ or where you go to
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