INTRODUCTION Customer satisfaction is an important factor of every organization .the market should measure and monitor satisfaction on going basis when a person satisfied of product‚ he gets more than what he expected .In this project deals only the customer satisfaction on Airtel service According to Philip Kotler‚ “satisfaction is a person’s feelings of pressure or disappointment resulting from product’s perceived performance (outcome) in relation to his or her expectations. Customer satisfaction is the
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Master of Business Administration-MBA Semester 4 MK0006 – Services Marketing and Customer Relationship Management - 2 Credits (Book ID: xxxxxxx) Assignment Set- 1 (30 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 a. What do you mean by physical evidence in services? Give examples. (5 marks) b. Write a note on service development. (5 marks) Q.2 a. Briefly explain the terms “customer expectation” and “customer perception”. (6 marks) b. What are the different bases for segmentation
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Business and Management Tomorrow Vol. 2 No. 10 Factors Affecting Customer Satisfaction: A Study on Maruti Suzuki Mahesh L‚ Faculty‚ Maharani’s Arts and Commerce College for Women‚ Mysore Amulya.M‚ Assistant Professor‚ Department of Studies in Business Administration‚ University Of Mysore‚ Mysore Abstract Exceptional customer service results in greater customer retention‚ which in turn results in higher profitability. Customer loyalty is a major contributor to sustainable profit growth. To
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The Ever Changing Role of Marketing in the Corporation Some people believe that just by being in business they will get clients or customer. They ascribe to the theory that “if they build it they will come”. It rarely happens that way. If you don’t let people know about your business‚ not only do you lose but so do they. This is where marketing comes in. Tracing back the history of marketing it is evident that managerial implication has only started in the late 1950’s whereas marketing as an area
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1. INTRODUCTION Customer satisfaction is related to the human activity directed at satisfying human wants through the exchange of goods and service. Satisfying the customers occupies a most important position in business management. Customer satisfaction plays a crucial and critical role as it deals with customers and their needs. The major task of organization is to satisfy customers by meeting their needs and wants. The essence of organization is the customer and not the product shall be the
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the first Gap store in San Francisco" (Gapinc.com 2007). Today‚ Gap Inc. is one of the world ’s largest specialty retailers‚ with more than 3‚100 stores and fiscal 2006 revenues of $15.9 billion. Gap Inc. operates four of the most recognized apparel brands in the world Gap‚ Banana Republic‚ Old Navy and Piperlime. Every day‚ Gap Inc. looks for new ways to connect with customers around the world‚ providing value to their shareholders and to make a positive contribution in the communities where Gap
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CHAPTER 1 MANAGEMENT ACCOUNTING: INFORMATION FOR CREATING VALUE AND MANAGING RESOURCES ANSWERS TO QUESTIONS 1.1 There are several possible answers to the question. QANTAS‚ the national airline of Australia‚ has faced a number of changes to the business environment in recent years‚ including deregulation of the domestic aviation industry. This resulted in increased competition as new firms attempted to enter the industry. The most notable of these was two failed attempts by Compass to succeed
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that I am just a kid. That I can’t change anything. They say the world is a cruel and heartless place‚ and it is. In today’s world people are more concerned with their text messages than their neighbors. People are more worried about Jersey Shore than the bullying at local schools. But the real problem is not their ignorance‚ it is their indifference. They play the "life is unfair card‚" and move on. But not me. To change the world‚ it starts with a single person. That single person has to have
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Alive‚ Saving the World on the Precipice Dreams of a peaceful and harmonious world end when the dreamer wakes. He had dreamt of a world full of happiness where people are strong and healthy‚ where there are no wars‚ threats of war nor rumours of war‚ a world where love reigns. He rises to face a world on the precipice‚ hears news of killings and natural disasters‚ of poverty and disease‚ and goes out to experience discrimination and manifest hatred. He returns on from a world unlike the ones of
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Strategic Planning‚ Product Positioning and Customer Value Marketing Theories Applications at Qantas Group A Report By Amit Singh ID: c3099441 FM– Assign 2 Page I Amit Singh ID: c3099441 Executive Summary Qantas was founded in Queensland in 1920 as Queensland and Northern Territory Aerial Services. It is twelfth largest and second oldest airline in the world. Since Qantas was privatised in 1993‚ it has operated profitably in international and domestic air services and a range of
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