Lecturer Department of Business Administration East West University Subject: Submission of the Internship report “Study on Customer Service Quality and Customer Satisfaction at credit card in the context of Prime Bank Limited” DearSir: It is an honor and great pleasure for me to submit my internship report on “Study on Customer Service Quality and Customer Satisfaction at credit card in the context of Prime Bank Limited in Bangladesh”An Study on PRIME Bank Ltd.” in a professional way. I am
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perceived as unique. Look at any market leader and it will find they each own a place in the consumer’s mind. They have positively differentiated themselves from the rest of the competition. Branding is creating that individual niche in the consumer’s psyche and owning it. More than just marketing‚ branding is the entire effect that creates a memorable identity. A successful branding program is also based on differentiating themselves as unique. Effective branding creates a perception that there is
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“Retailing characteristics of fast food stores and their impact on customer sales and satisfaction” By:- Rajul Bhardwaj Lecturer‚ Faculty of Management Studies‚ Gurukul Kangri University‚ Haridwar(Uttarakhand)‚ India Table Of Contents:- Chap-1 Introduction 1.1 Global Retailing Industry..…………………… 1.2 The Far East Experience..…………………… 1.3 The Changing Food Retailing sector in Asia.. 1.4 Recognition of a Problem……………………… 1.5 Objectives of
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Executive Summary The research centers on how value affects the organization when they focus on the lower level employees’ interest‚ fairness‚ transparency‚ and create opportunities to advance. The results being better product service retaining valuable employees and improving stakeholders’ value. A failure to governance has lead to the collapse of trust in the stakeholders with the economic recession. The main argument is that taking care of the bottom line means better treatment of lower level
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opportunities and challenges in marketing. Marketing is a social platform to provide chances for individuals and groups to obtain what they need and want through exchanging various products with others (Kotler‚ 1974).In the contemporary society‚ people can not live without marketing with others which is much more important to firms. This report tends to evaluate how Apple-one of the most innovative and creative companies builds marketing relationships with its target customers through brand building. What
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International Applied Economics and Management Letters 1(1): 9-12 (2008) Are Malaysian Government-Linked Companies (GLCs) Creating Value? Y. W. Lau1 and C. Q. Tong2 Faculty of Economics and Management‚ Universiti Putra Malaysia 2 School of Business and Law‚ Sunway University College 1 Abstract: Government-linked companies (GLCs) play an important role in the development of the Malaysian economy. However‚ overall public perception of GLCs in Malaysia has been tainted by the poor performance
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CUSTOMER RELATIONSHIPS AND THEIR IMPACT ON THE ORGANISATION The first and more conventional approach is the transactional marketing‚ based on the single sales. In this case Innocent doesn’t have any contact with the customers more than the simple purchase. It occurs when the customer doesn’t want to undertake any long-term relationship‚ either because he doesn’t feel tied with the brand values or for his sporadic purchase behaviour. In this situation‚ the customer is more focused on the product
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A Case analysis On MacDonald’s Sadikchya Acharya International American University Kings College Babarmahal‚ Kathmandu MBA Capstone Prof. Dr. Raj Kumar Sharma Kings College Babarmahal‚ Kathmandu Nepal History of McDonald’s They have amazing story of their own organization relative with the organizational learning they have really gained insight from their history which later on made a lot of contribution for what now is MacDonald’s I would like to elaborate their story with two divisions and
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big cities‚ such as Beijing‚ Shanghai‚ Shenzhen‚ etc. However‚ many Chinese consumers show a low level of satisfaction towards the company. This research proposal is prepared to provide guide for formal research to investigate the customer satisfaction towards Laura Arias in China. Based on the research result‚ decision can be made as to how Laura Arias can improve the customer satisfaction for better sales in China. The structure of this research proposal will strictly follow what has suggested
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EFFECT OF MARKETING EFFICIENCY‚ BRAND EQUITY AND CUSTOMER SATISFACTION ON FIRM PERFORMANCE AN ECONOMETRIC MODEL AND DATA ENVELOPMENT APROACH Luis Fernando Angulo Autonomous University of Barcelona‚ Business Economics Department 08193 Bellaterra (Cerdanyola del Vallès)‚ Barcelona‚ Spain Tel. +34 93 581 1209‚ Fax +34 93 581 2555 Email: LuisFernando.Angulo@uab.es ABSTRACT This research focuses its attention to support empirically and not separately the impact of marketing activities
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