ADVANCED FINANCIAL ACCOUNTING 260 INTANGIBLE ASSETS QUIZ QUESTIONS 1. List two assets which would not meet the ‘identifiable’ aspect of the definition of an intangible asset. (2 Marks) 2. Intangible assets acquired via a separate acquisition are always recognised. Why? (2 Marks) 3. How is an intangible asset acquired as part of a business combination measured for initial recognition? Why? (2 Marks) 4. List two ways that fair value could be determined for intangible assets acquired as part of a
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Augmented Product The concept of the augmented product arises from the need to differentiate a generic product from those of its competitors. Brands cannot exist in the long-run unless consumers can distinguish it from others. The more distinctive a brand position‚ with favorable attributes that the customer considers important‚ the less likelihood that a customer will accept a substitute. To attract and retain consumers‚ the brand must convince them that it is relevant to the consumer’s individual
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by the intangible thing. Someone that is rich and has fancy objects does not show their true inside self. I am defined by the intangible things such as my beliefs and my knowledge. However‚ I do not completely agree with Plato when he states‚ “That owning tangible object is detrimental to a person’s character.” I feel that people should cherish the tangible objects that mean a great deal to them‚ but don’t let any worthless item define them. So both tangible (to an extent) and intangible things develop
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Intangible Assets: An intangible asset‚ despite not having a physical form to it‚ has great value to a company and is to be disclosed in the financial reports. Some companies only disclose the brand and goodwill as their only intangible assets‚ while others include more such as software and the company trademarks (Loftus et al. 2012). The Accounting Standard AASB 138 advises businesses on the accounting treatment of these intangible assets‚ but only if the specific criteria have been met for an
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Intangible Assets as a Source of Competitive Advantage Look No Further Managing Intangibles seems to be a smart idea. But to bet on it‚ one has to create a whole new organization. The concept of intangibles is not new‚ but across the globe‚ companies are slowly coming to grips with it. tury back physical‚ tangible assets created wealth; today‚ it’s intangible assets that are creating wealth. It’s a concept that packs a lot of punch but has no form as such. It questions capitalism for its emphasis
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Product Product is a good or service that meets the requirements of market and segment. It can be tangible and intangible. There are three different types of products which are Shoe‚ Apparel and Accessories.. Plus‚ Puma continue to focus on the expansion of existing business categories while remaining true to our 3 labeling segments: under the Sports Performance pillar (orange label)‚ they accommodate Teamsport‚ Running‚ Training/Fitness‚ Sailing/Outdoor and Golf. Motorsport‚ Lifestyle and Fundamentals
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What is meant be the term “intangible asset?” Intangible assets are defined as identifiable non-monetary assets that cannot not be seen‚ touched or physically measured‚ which are created through time and/or effort and that are identifiable as a separate asset. Corporate intellectual property (items such as patents‚ trademarks‚ copyrights‚ business methodologies)‚ goodwill and brand recognition are all common intangible assets in today’s marketplace. Intangible assets have 3 critical attributes
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Banyan Tree Branding the Intangible Abstract Banyan Tree Hotels and Resorts had become a leading player in the luxury resorts and spa market in Asia. As part of its growth strategy‚ Banyan Tree had launched new brands and brand extensions that included resorts‚ spas‚ retail outlets‚ and even museum shops. Now‚ the company had to contemplate how to manage its brand portfolio and expand its business while preserving the distinctive identity and strong brand image of Banyan Tree
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something that tends to stimulate or spur individual or group action. A reward is something tangible or intangible that is given to an individual or group for a service. Rewards are given for one of two reasons: (1) outstanding performance of assigned duties and tasks‚ or (2) unique contributions to the organization either job-related or non-job-related (Tracey‚ 1999). Tangible and Intangible Rewards Tangible rewards (money‚ treats‚ certificates‚ extra privileges‚ etc.) are external ways of motivating
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Marketing mix - Product Agenda ✦ Product ✦ Service ✦ Product life cycle ✦ Experience Aim: transform strategic decisions already take into a sustainable and attracted commercial offer. From a managerial point the key question is: how can we transform our decision‚ our value proposition into something that can be bought by the market? We have to consider that there are several models that have been suggested over time to depict from a managerial view point what marketing mix meansthey clarify the
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