BUS 268: Service Marketing Report Topic: Positioning of Raffles hospital Content Page 1. Journal Review…………………….………………………………….……………….3 1.1 Positioning…………………….…………………………………………………...3 1.2 Determinant Variable……………………………………………………………...4 1.3 Positioning strategy………………………………………………………………..5 1.4 Positioning map……………………………………………………………………7 2. Organization (Raffles hospital)………………………………………………………..8 2.1 Positioning………………………………………………………………………....8 2.2 Determinant
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Cole Gevurtz Internship January 18‚ 2011 Internship Essay I spent my 50 hours of senior internship at the Queen of the Valley Medical Center. Queen of the Valley is the largest hospital in Napa serving local citizens and veterans. The Queen was founded on the values of dignity‚ service‚ excellence and justice. They continue to uphold these values with their commitment to care and innovation. My internship position was concierge support‚ in which I assisted the concierge at the front desk of the hospital
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summers‚ I followed my aunt around in her hospital to watch her work and get an idea of what hospital life would feel like. Although I was in the hospital for more than three months‚ I believed I learned more skills in the two months of medical internship I have had. Starting from the blood group testing that was done due to curiosity. We stepped into measuring blood sugar and blood pressure both manually and automatically. Although I am not yet proficient in actually carrying out the skills that
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STATEMENT OF INTERNSHIP A. WHAT DO YOU WANT TO ACCOMPLISH DURING YOUR INTERNSHIP? * Setting Personal Goals * While in a structured internship program‚ its very necessary for an intern to set personal goals which I want to achieve. It can be deciding on what area I want to specialize or learning new skills or building up network. Whatever the goals are‚ I will feel greater sense of accomplishment after I achieve them. This will not only help me grow in the internship period but also
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Nescafe’s strengths weaknesses and opportunities in the current market using demographic trends‚ historical contexts‚ industry analyses‚ market analyses‚ competitor analyses and market segmentation. Nescafe’s then follows this with the Marketing Objectives and Behavioral responses of the consumers. We also identified a completely new segment of innovative consumers who are willing to have a different feel of the coffee flavor. We introduced 3 different flavors under the umbrella
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....................................................................................................................... Making the Most of an Internship: An Empirical Study of Internship Satisfaction CAROLINE P. D’ABATE Skidmore College MARK A. YOUNDT Skidmore College and University of Vermont KATHRYN E. WENZEL Caturano and Company Since internships are becoming more widely used as learning tools for students to help fill the gap between classroom learning and the practice of business‚ it is
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MARKETING PLAN PRESENTED BY: GROUP #03 • SUMBEL M ASGHAR • ANILA RANI • MUHAMMAD YASIR • NASIR AHMAD • AJMAL KHAN • TAYYABA IFTIKHAR • AEYSHA MUNAWAR • HUMAYUN WAHEED PRESENTED TO: MAM HUMAIRA KHAN Acknowledgement All praises and thanks to Almighty Allah. The Lord and Creator of this universe by whose power and glory all good things are accomplished. He is also the most merciful‚ who best owed on me
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made it possible tocomplete this project.We specially thanks to very loving and caring teacher Hanif Shahzad and friends notonly encourage us‚ guide us and pray us every timeWe must take this opportunity to full great pleasure to our teacher of Marketing Hanif Shahzad for their continuous encouragement support and lead toward the project. We would like to highly acknowledge and appreciate Mr. Asif Khan Team leader Mobilink direct Sales Islamabad and his team members for their continuous assistance
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Table of Contents |CONTENTS PAGE NO | |Acknowledgement ---------------------------------------------------------------------------- |1 | |Introduction ------------------------------------------------------------------------------------ |2 | |Objective of The Study----------------------------------------------------------------------- |3
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“I’m Going” Campaign [pic] ADVERTISING AND MEDIA INDEX ABOUT PUMA 2 AD CAMPAIGN 3 SITUATION ANALYSIS 3 SWOT ANALYSIS 3 MARKET RESEARCH 5 POSITIONING 5 SEGMENTATION 5 One of the most important things is to have a proper market research. 5 MESSAGE OF THE CAMPAIGN 6 8 laws of design 6 MESSAGE STATEGY 7 MEDIA STATEGY 8 CONSUMER BEHAVIOUR 8 RECOMMENDATIONS 10 INNOVATION 10 QUANTIFICATION 10 ORCHESTRATION 11 DOCUMENTATION 11
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