The 4P ’s Classification of the Marketing Mix Revisited This article‚ addresses the prime classifications scheme in marketing‚ the 4P configuration of the marketing mix. The marketing discipline needs a strong classification of the marketing mix‚ not only to stimulate conceptual integration and purification of the discipline‚ but also for meaningful measurement of marketing mix efforts and their effects. Also‚ managers need a clear classification of all instruments at their disposal in order
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process are described in the following sections: (i) PLANNING: Planning involves choosing tasks that must be performed to attain organizational goals‚ outlining how the tasks must be performed‚ and indicating when they should be performed. Planning activity focuses on attaining goals. Managers outline exactly what organizations should do to be successful. Planning is concerned with the success of the organization in the short term as well as in the long term. (ii) ORGANIZING Organizing can be
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Article review How is working memory capacity limited‚ and why? By Nelson Cowan Abstract If you ever were wondering how is working memory capacity limited‚ and why? Nelson Cowan Professor at University of Missouri is answering these questions in his article published in the professional journal “Current Directions in Psychological Science” February 2010; vol. 19‚ 1: pp. 51-57. According to Nelson Cowan article “Working memory storage capacity is important because cognitive
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Advertising: Advertising allows us to communicate a salient message to a large group of consumers faster than any other form of communication. It allows us to truly connect with the consumer; it gives us an opportunity to develop an ongoing relationship between the consumer and a brand. At its best‚ advertising will create a sense of urgency for the consumer‚ awareness often honest and accurate that there are products‚ places‚ styles or sensibilities that cry out for action or attention. Advertising
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Q1. "Management is a combination Art‚ Science & Profession" Explain fully. Management is a concept which cannot be limited to any specific area. It is a part of our day-to-day life. Management is managing oneself. It is a broad term which is a combination of Planning‚ Organizing‚ Controlling‚ Directing and Co-ordinating. As rightly defined by Koontz Management has been defined as the creation and maintenance of internal environment in an enterprise‚ where individuals working together in groups
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The Art and Science of Satisfying Customers Learning Objective 1 What is Marketing? Want-satisfying power of a good or service Identifying consumer needs Definition of Marketing Designing products that meet those needs Communicating information about products‚ prospective‚ customers Making items available at times and places meeting consumer needs Pricing products to reflect costs‚ competition & customers’ ability to pay Marketing activities include Marketing is an
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Marketing is “The art and science of creating demand to drive profitable growth.” David W. Mischler – President‚ Altascend Consulting This definition describes marketing as an art and a science which is perfectly correct as marketing practice tended to be seen as a creative industry in the past‚ which included advertising‚ distribution and selling. However‚ because the academic study of marketing makes extensive use of social sciences‚ psychology‚ sociology‚ mathematics‚ economics‚ anthropology
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There are many different concepts of science and what may be a science. It is defined as the intellectual and practical activity encompassing the systematic study of the structure and behavior of the physical and natural world through observation and experiment. In science‚ scientific methods are used to make sure an accurate‚ reliable and consistent data are constructed by scientists collectively and over time. It has aims for prediction‚ understanding‚ and control which must be followed through
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public administration is a science because it involves the study of government decision making and policies‚ which can help to produce more policies. Science is also defined as the study of something or the pursuit of knowledge on public administration. http://en.wikipedia.org/wiki/Public_administration has more details on public administration. Public administration is not a science or an art. Public administration is known as a "craft" for many reasons. It is not science because there isn’t an entirely
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Management is an art‚ science or a profession? The concept of management is universal and very old. Management is the oldest of arts and the youngest of sciences. It is also a profession. A question is often raised on our mind that whether management is an art‚ a science‚ a profession or all the three. This question has been discussed here. Management as an Art Art consists of different components like knowledge and skills that are applied to achieve some specific goals. The skills should
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