MARKETING MANAGEMENT – CONCEPTS AND STRATEGIES Northampton Business School Postgraduate Programmes Assignment Submission and Feedback Sheet Course Title…MASTER OF BUSINESS ADMINISTRATION…Year/Stage…JAN/2013… Module Title………MKTM003 Marketing: Principles and Management Student Name……SASINAN……RATTANASIWILAI………………………… Student Number………13418205…………………. Tutor……ROGER……WILLETS…………………………… Date assignment due…29th…MAY…2013………Date submitted…29th …MAY…2013…
Premium Quality of service Marketing
earnings and also to achieve its long term goal to have 30‚000 stores worldwide? Over years our company has built brand awareness and attracts many customers with the value products delivered to them. I think is the time to make some changes in one of marketing mix elements” promotion”. Should Starbucks Company include other elements in its promotion process such as sales promotion‚ coupon/discounts? One of our company guiding principles is” To embrace diversity as an essential component in the way
Premium Coffee Starbucks
STRATEGIC MARKETING MANAGEMENT APPENDIX 15A MARKETING METRICS SUBMITTED TO: DR. ED QUIOCHO SUBMITTED BY: ARVIN CARLO P. SILAO Questions: 1. It measures relating to profitability include the margin on a unit of product and on products sold through different channels. a. Profitability Metrics c. Sales and Channel Metrics b. Pricing Metrics d. Customer Profitability Metrics 2. It incude measures of awareness‚ knowledge‚ beliefs‚ purchase intentions‚ loyalty‚ willingness to recommend‚ satisfaction
Premium Marketing
CHAPTER 3: The Project Management Process Groups: A Case Study A Process is a series of actions directed toward a particular result. Project management process groups progress from initiating activities‚ executing activities‚ monitoring and controlling activities‚ and closing activities. Initiating processes include defining and authorizing a project or project phase. Planning processes include devising and maintaining a workable scheme to ensure that the project addresses the organization’s
Premium Project management Management
six hundred people including doctors and nurses. 1.2 Bakers Pride Limited Bakers Pride Limited is a confectionery company baking bread‚ rolls‚ cakes‚ pies and pastries. Bread is the company’s main product and is sold to a cross section of customers who take it along with tea for their breakfast. The company’s products are sold through supermarkets‚ food shops‚ grocery stores and the company’s own shops which sell bread sandwiches‚ snacks for take-out or on-premise consumption with tea or soft
Premium Bread Output
Amity Centre for eLearning ASSIGNMENT PROGRAM: SEMESTER-I | |Subject Name | : Marketing Management | |Permanent Enrollment Number (PEN) : | | | |Roll Number (SEN) |:
Premium Marketing
revenue. However‚ extensions must be carefully evaluated and chosen to ensure that the related affect is what is expected. For example‚ the company needs to make sure that any extension to the brand supports those brand elements or attributes that customers associate with the brand. Any product extensions that conflict‚ deteriorate or dilute the brand. Brand extensions can be a profitable business growth strategy by associating the new product with the existing strong brand that the company has developed
Premium Brand management Brand Marketing
Title : Marketing Management ) Credit Hours : (3) Three Hours Semester : second semester 2012/2013 Methods of Instruction :lectures‚ discussion‚ case studies‚ and presentations. Lecturer : Salah Sawalmeh Telefax : 02-2799497 E-mail : sodeh@econ.alquds.edu Course Objectives This course is concerned with the development‚ evaluation‚ and implementation of marketing management in complex environments. The course
Premium Marketing
Overview This chapter looks further into key customer-driven marketing strategy decisions—how to divide up markets into meaningful customer groups (segmentation)‚ choose which customer groups to serve (targeting)‚ create market offerings that best serve targeted customers (differentiation)‚ and position the offerings in the minds of consumers (positioning). Target marketing is dividing the total market into different segments based on customer characteristics‚ selecting one or more segments
Premium Marketing
technology‚ to maximize customer value? e-business is more than just buying and selling of products and services through the means of digital media. Whereas e-commerce concentrates on buying and selling‚ e-business encompasses e-commerce and a whole lot more. For example‚ e-business includes both front – and back-office applications that form the engine for modern business. e-business is redefining old business models through the aid of technology‚ to maximize customer value. e-business is the
Premium Customer relationship management Sales Marketing