Planning Intellectual Property for Marketing Strategies in the Digital Content Chapter 2 Literature Review The primary object here is to review the relevant literature of the current state of marketing theories‚ applications of marketing strategies‚ intellectual property stipulations and the influences of the Internet to the digital content industry. The review eventually leads to inadequate resources: concepts‚ theories‚ and talents. In truth‚ there are still no generally accepted
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differences in labor costs between their home market and the U.S. How‚ if at all‚ does this fit with the idea developed in the context of the CAGE framework that similarities between countries tend to increase flows between them and differences tend to decrease cross-border flows? (No more than two paragraphs please). From the context of CAGE framework‚ TCS would fit as IT outsourcing candidate for US companies regardless the economic arbitrage due to its cultural similarities‚ which is considered
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PGDM-B | Q) "Apply the tetra threat framework in analyzing Intel’s strategy to sustain competitive advantage in microprocessors". Threats to sustainability are usually classified into industry level performance effects and within industry performance differentials. The tetra threat framework is used for diagnosing the sustainability of superiority within the industry performance. The 4 primary responses which need to be analyzed in the tetra threat framework are as follows: 1. Responses to
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FFRRIISSCCOO A FRAMEWORK OF INFORMATION SYSTEM CONCEPTS The FRISCO Report (Web edition) by Eckhard D. Falkenberg Wolfgang Hesse Paul Lindgreen Björn E. Nilsson J. L. Han Oei Colette Rolland Ronald K. Stamper Frans J. M. Van Assche Alexander A. Verrijn-Stuart Klaus Voss © IFIP 1998 ISBN 3-901882-01-4 Full text of the FRISCO Report (MS-Word 6.0) (as available by anonymous ftp://ftp.leidenuniv.nl/pub/rul/fri-full.zip) The FRISCO Report‚ originally completed in December 1996‚ is now
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CONCEPTUAL/THEORETICAL PAPER Strategic marketing and marketing strategy: domain‚ definition‚ fundamental issues and foundational premises Rajan Varadarajan Received: 20 April 2009 / Accepted: 24 September 2009 / Published online: 28 October 2009 # Academy of Marketing Science 2009 Abstract This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental to the field. It also proposes a definition for marketing strategy‚ the focal organizational
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THE FIVE FORCES FRAMEWORK Figure - Porter’s Five Force Model for PC Industry Threat of new entrants • Established mobile phone manufacturers can also be considered as a threat to the PC industry because they can easily shift to PC manufacturing given their technical expertise • The advent of modern software capabilities like online office‚ online operating system‚ and online resources might push PC manufacturers • The relative technology and know-how needed to make PCs is low. • Due to
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Ethical framework focus Criteria 1.1.1 and 1.1.2 Considering a way to ethically monitor what I do with clients is a really interesting area for me. I said to my supervisor very early on in our working relationship that there was no way for her to know if any work was actually taking place in the room‚ because there was no practical way to observe my practice. Although this was part in jest‚ I am genuinely intrigued that there is so much work going on around individuals’ welfare‚ with no real way
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EXCHANGE COMMISSION Presented at the Central Bank and West African Institute for Financial and Economic Management Retreat on Mergers and Acquisitions in the Banking Industry. Nicon Hilton Hotel‚ Abuja. September 17-19‚ 2004 INTRODUCTION A legal framework exists for mergers and acquisitions in Nigeria as in other jurisdictions. The legislations that have impact directly or indirectly on Mergers and Acquisitions are: § The investment and Securities Act (ISA) No 45 of 1999 and the Rules and Regulations
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Chapter 2: Theoretical Framework on Employees Motivation 1. Definition of Motivation and Employee Motivation 1. Definition of Motivation Many contemporary authors have also defined the concept of motivation. Motivation has been defined as: the psychological process that gives behavior purpose and direction (Kreitner‚ 1995); a predisposition to behave in a purposive manner to achieve specific‚ unmet needs (Buford‚ Bedeian‚ & Lindner‚ 1995); an internal drive to satisfy an
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