University School of Professional Studies MKT 302A Marketing Fundamentals Final project based on the marketing strategy of Red Bull 04/18/2014 Contents 1. Executive summary 2. Introduction the project 3. Marketing Plan 3.1 Business Mission Statement 3.2 Situation Analysis 3.3 SWOT Analysis 3.4 Objectives 3.5 Target Markets 4. Positioning 5. Marketing Mix 5.1 Product 5.2 Pricing 5.3 Place 5.4 Promotion
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2 Executive Summary 2 Current Marketing Situation 2 Market Description 2 Benefits and Product features 2 Product Review 2 Competitive Review 3 Distribution Review 3 SWOT Analysis 3 Strengths 3 Weaknesses 3 Opportunities 3 Threats 3 Objective and Issues 4 Objectives 4 Issues 4 Marketing Strategy 4 Positioning 4 Product
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Assignment 3: The American Red Cross (ARC)” October 28‚ 2012 HRM 522 Ethics & Advocacy For HR Pro Determine the impact of this event on ARC’s “benefits of business ethics” (employee commitment‚ investor loyalty‚ customer satisfaction‚ and bottom line). Business ethics includes the principles and standards that guide behavior in the world of business. The ethical behavior of a company is being judged and determined by its stakeholders. They may not always be right but their judgment affects
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Topic 1: Introduction to Marketing Red Bull 1. The Product/ Competitors/Industry 1.1 Product Red Bull is a sweet‚ caffeinated drink aimed to give consumers the high energy kick. Available only in rather expensive 250ml cans‚ 350ml bottles‚ with 4 packs and only two ‘flavours’ (original or sugar-free). It contains caffeine‚ taurine‚ glucuronolactone‚ and B vitamins. Founded in 1984 by Austrian businessman Dietrich Mateschitz‚ Red Bull has become the worlds leading energy drink‚ a staple in many
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PRESENTED BY GROUP MAster Minds Executive Summary Red Bull counts to the category of soft drinks. It is a non alcoholic stimulation drink with a totally unique formulation and effect. It gives stimulation and revitalises the body after exertion and enhances mental and physical performance. Red Bull is to be used and not drunk. Red bull consists of two natural substances and important metabolic transmitters- the amino acid taurin and the glucuronolacton – with stimulating caffeine‚ vitamins
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American Red Cross LS 618 Stacie L. Marquis Organizational Background and History Stop «»The American Red Cross is dedicated to helping people in need throughout the United States. Most of the country may not realize how much the Red Cross accomplishes this noble calling through the dependency on the generous contributions of time‚ blood‚ and money from the American public to support their lifesaving services and programs. The American Red Cross also partners with other Red Cross networks
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Contents I) INTRODUCTION 3 1. General Introduction 3 2. Market 3 II) MARKETING ENVIRONMENT 4 1. Micro – Environment 4 2. Macro – environment 4 2.1 The Economic Environment 4 2.2 The Cultural Environment 5 2.3 The Natural Environment 6 2.4 The Demographic Environment 7 III) MARKETING MIX 7 1. Target Market 7 2. Price 8 3. Product 8 4. Distribution 9 5. Promotion 10 IV) LESSON 13 I) INTRODUCTION 1. General Introduction Type: Public (NYSE: DIS) Year of establishment: 16/10/1923 Industry: Media and
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Mac Donald’s Company 1) Economic Environment Even with current economic condition‚ M’cDonalds remains optimistic. According to Business Times (2009)‚ “McDonalds Malaysia expects its delivery service business to jump 40 per cent this year as its new call centre can handle more orders.” They invested over two million ringgit for setting up the new call center. In addition the Managing Director Azmir Jaafar‚ said the company “plans to invest 8 million ringgit this year to open between 15 and 20 new
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I find that the American Red Cross has dealt with many of these unethical situations over the years primarily because of the rise in disaster-stricken communities and the lack of proper leadership and implemented control systems. The only way for the ARC to overcome these issues is to consider revamping their entire communication structure and promote a more ethically centric company mentality. The American Red Cross has done a wonderful job of helping others in need‚ so now‚ I believe it is their
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In 2012 the American Red Cross sent out almost 7 million relief items to people in the United States‚ and in 2015 committed 1 million dollars to the earthquake relief project in Nepal. Clara Barton‚ the founder of the American Red Cross‚ knew about disasters‚ as she was a nurse in the civil war. She also knew about adversity‚ being born in the early 1800’s meant she would have to push hard to make a change in the world. Clara Barton’s life was a testament to the belief that all people should be treated
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