8 : Final Exam - Final Exam Time Remaining: Final Exam Question 1. 1. (TCO 4) Which of the following are measures used by marketing executives? (Points : 5) Market share Cost per lead Retention rate Cost per click All of the above Question 2. 2. (TCO 1) The more a marketing plan is based on _____ rather than guesses‚ the less uncertainty and fewer risks are associated with executing it. (Points : 5) industry forecasts
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FISHY BUSINESS General outline of presentation History‚ Products and services → (introduce 3 categories‚ talk about ornamental fish‚ markets served‚ focus on arowana)‚ 4Ps for arowana‚ customer segmentation for arowana‚ Recent performance (drop in profits‚ focus on Arowana)‚ PESTEL (focus on points that lead to fall in profits)‚ Porter’s (focus on points that lead to fall in profits)‚ SWOT (focus on points that lead to fall in profits)‚ Recommendations ‚ END. What people are looking out for
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Nathan Douglas ESS 497 Fred Factor Are you a Fred? Throughout this book Mark Sanborn describes the four principles of what constitutes and makes you a Fred. He explains further on how to develop others into Fred’s or teams of Fred’s. At the beginning of the book he says‚ “Do you move your organization closer to or further from its goals? Do you perform your work in an ordinary way‚ or do you execute it superbly? Do you lighten someone’s burden or add to it? Do you lift someone up or put someone
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Factors in Globalisation The globalization of the past quarter-century has been caused by four important and interrelated factors: a new international division of labour‚ an international- ization of finance‚ a new technology system‚ and a homogenization of international consumer markets. The new international division of labour has involved three main changes. First‚ the United States has declined as an industrial producer‚ relative to the spec- tacular growth of Japan and the resurgence
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The Case analysis of Marketing Strategy for Self-financed Rehabilitation Centre Identifying marketing mix model 4P when planning marketing strategy Introduction & Situation Definition According to the website of Hong Kong Christian Service‚ “Since 1952‚ Hong Kong Christian Service (HKCS) has been working towards a humane and just society. It provide the needy with suitable‚ professional and reliable quality services. We care for the disadvantaged
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customer value‚ satisfaction‚ and loyalty? 2. What is the lifetime value of a customer‚ and why is it important to marketers? 3. How can companies cultivate strong customer relationships? 4. What is the role of database marketing in customer relationship management? MARKETING MANAGEMENT AT RITZ-CARLTON The Ritz-Carlton hotel chain‚ owned by Marriott International‚ is known throughout the world for its singular focus on providing exceptional service and luxurious amenities. This customer-centered
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Contextual Factors of Westlawn Middle School Westlawn Middle School is a Title I school located in Tuscaloosa’s West End community. This school services students in Grades Six through Eight. Many low-income households make up the student population of this school zone. Because of this‚ 93% of Westlawn Middle School is on free and reduced lunch. The school is made up of predominantly African American students. There is also a minute population of Hispanic students enrolled at Westlawn. Though the
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Bradley Barn 1.) What are the salient situational factors? • My daughter is allergic to tobacco smoke. • The waiter made a big mistake or careless error in seating preference. • The business men where in the wrong area (non-smoking). • Selecting the restaurant should have been carefully reconsidered because of the allergic reaction to tobacco smoking. 2.) What is the most appropriate conflict management strategy? The most appropriate conflict management strategy would be to avoid forcing
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Chapter 9: Political and Economic Factors Affecting International Business 9.3 Economic Factors Related to International Business Page 284 – 292 Economic Systems An economic system is what allows a country to decide what to produce‚ how to produce‚ and for whom to produce. These systems include natural resources‚ labor‚ capital‚ management and standards for creating products. Market Economies In market economies‚ i) ownership of private property is encouraged‚ ii) businesses are encouraged to
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Chapter Four CULTURAL FACTORS: THE EXPERT CULTURE AND THE COLLECTIVE CULTURE Great discoveries and achievements invariably involve the cooperation of many minds. Alexander Graham Bell He who has a “why” to live for can bear most any “how.” Friedrich Nietzsche orporate culture is the personality of the organization. Just as all human beings have personalities‚ all organizations have a corporate culture. Whereas personality is the basis for our behavior and decision making‚ corporate culture is the
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