MODULE 2 Data Types & Measurements LEARNING OBJECTIVES Learning Objectives: Distinguish between qualitative(categorical) and quantitative (numerical) data. Distinguish between discrete and continuous numerical data. Identify the various scales of measuring data – nominal‚ ordinal‚ interval and ratio.. Implications of data types and measurement scales for statistical analysis. Reading Assignments Textbook – Chapters 1.1‚ 1.2‚ 1.3‚ 1.4‚ 1.5‚ 1.6 and 1.7
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decision of the marketing department of Wiggo in opening the outlet would be the following: Using the PESTLE Model for the situational analysis it was found that the main external factors which would influence Wiggo Tropico are the age distribution‚ class and mobility of the population‚ the target market being lower Middle class. The level of technology‚ the state of the economy and the political climate are all other factors affecting the tactical decisions of the Marketing Department. Wiggo’s
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MPK732/932Marketing Management Written Assignment Trimester 1‚ 2012 Assignment on Virtual Shopping moves into grocery aisles Lecturer : Dr. Ho Yin Wong Group Members: Rudradutt Dave 212104408 YeduguriTejeshwar Reddy 212086416 Sameer A Shaikh 212096123 Gurbir Singh Gill 211725223 Due Date: 7 May 2012 Word Count: 4‚259 Table of Contents | Sr.no | Title | Page No | 1 | Introduction | 3 | 2 | Background | 4 | 3 | The environment‚ research and behaviour
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Accounting for Foreign Currency Transactions And Hedging Foreign Exchange Risk Multiple Choice 1. A discount or premium on a forward contract is deferred and included in the measurement of the related foreign currency transaction if the contract is classified as a a. hedge of a net investment in a foreign entity. b. hedge of an exposed asset or liability position. c. hedge of an identifiable foreign currency commitment. d. contract acquired to speculate in the movement of exchange rates. 2. The discount
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BANK MANAGEMENT SYSTEM PROBLEM STATEMENT: A Banking concern by the name “ABC Bank” wants to computerize its Banking Services. Bank Management is generally a very complicated task. To reduce the complexity‚ it wants to computerize its Banking services and for this purpose it wants software‚ which will handle all its transactions. The software created must get the overall information from the user. It should then give the user an option as to whether the user wants to make a withdrawal or
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Examination Paper: Marketing Management IIBM Institute of Business Management 1 IIBM Institute of Business Management Examination Paper MM.100 International Marketing Management Section A: Objective Type (30 marks) Part One: Multiple choices: 1. International marketing includes activities that direct the flow of goods from a. One country to one country b. One country to another country c. One country to multiple country d. All of the above 2. ETC stands for a. Expert trading companies b. Essential
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agency that developed the ‘Jack-in-the-Box’ fast-food restaurants ads created a new ad with the return of a brand image that was remembered by customers from previous years‚ thereby creating a(n): A. advertising appeal. B. creative plan. C. marketing plan. D. sales approach. E. sales presentation. The advertising appeal refers to the approach used to attract the attention of consumers and/or to influence their feelings toward the product‚ service‚ or cause. AACSB: Reflective Thinking
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1 Learning issues for Chapter One: Why is marketing important? What is the scope of marketing? What are some fundamental marketing concepts? How has marketing management changed? What are the tasks necessary for successful marketing management? 2 What is Marketing? The American Marketing Association: “Marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships
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consumer and the brand. Positive brand image results to attachment which is described in psychology as one’s inherent needs to establish and sustain an emotional bonding with others. (Bowelby‚ 1979‚ also seen in Reis&Patrick‚ 1996). In context of Marketing‚ it is a variable which develops relationship between brand and its customer on the basis of psychological‚ functional and sentimental relevance of the brand. For example‚ consumers can get attached to a brand which reinforces one’s desired image
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implement the system. 1.2) Scope: This system allows the bank employee to maintain a record of all the customers who have account in the bank. With the help of this system‚ the employee should be in a position to search the records of a particular customer‚ provide him detailed account information and delete and update the customer information as and when required. 1.3) Overview: This system provides an easy solution to the bank employee to maintain customer as well as employee records and
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