MKT 307 Wednesday‚ January 16‚ 2008 Retail can occur in more than just a store (i.e.‚ Doctor’s Office‚ Hair Salon‚ etc.) As long as there is a monetary transaction; can be tangible or IN-tangible What is RETAILING? RETAILING is a set of business activities that adds value to the products and services sold to consumers for their personal or family use. A RETAILER is a business that sells products and/or services to consumers por personal or family use. THE CHANNEL OF DISTRIBUTION
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Questionnaire Design Which brand of shampoo do you use? - Taken from ‘Marketing Research’ by Dr. Naresh K. Malhotra • “Who” – Respondent uses personally or the brand used by the household? • “What” – If more than one brand of shampoo is used? Should the respondent mention most preferred brand or recently used brand or the brand used most often or the brand that comes to the mind first? • “When” – Does the researcher means last time‚ last week‚ last month? • “Where” – Although it implied that
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17.01.2011 Academy of Economic Studies Strategic Marketing Management of Turkish Airlines Strategic Management Table of contents 1. Introduction 2. General description of the company 3. Vision‚ mission and corporate values 4. Strategic objectives 5. Analysis of external competitive business environment (Porter’s model) 6. SWOT Analysis‚ PEST Analysis 7. Strategy description & implementation 8. Possible resistances analysis and methods
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Sport Management Review 17 (2014) 97–106 Contents lists available at SciVerse ScienceDirect Sport Management Review journal homepage: www.elsevier.com/locate/smr Branding athletes: Exploration and conceptualization of athlete brand image Akiko Arai a‚ Yong Jae Ko a‚*‚ Stephen Ross b a b University of Florida‚ United States University of Minnesota‚ United States A R T I C L E I N F O A B S T R A C T Article history: Received 21 December 2011 Received in revised form 26
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“Keller was bad for me‚ the worst possible teacher.” Do you agree? Keller‚ as Paul’s piano teacher‚ was both a positive and negative influence in Paul’s life. It would be understandable for Paul to feel as if Keller “was bad for him‚ the worst possible teacher”‚ judging from the way he later narrates his life. Keller’s mysterious past and renunciation of music ruled his teaching style‚ subsequently suppressing Paul’s musical passion. In spite of this‚ it would be more reasonable to believe that
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Making Collection • Fixed seasonal collections • Push marketing by Sales manager What is Zara’s Business Strategy? What Zara wants… - to provide customers with Fashion On Demand by following the fast fashion trend Speedy Decision • SKU decision making by store manager • Fast reflection of Field VOC Efficient Operating • Sharing of Sales result & Field VOC • Efficient inventory management Pull Marketing • Providing the newest trend with fast SKU cycle • Fancy
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Question 1 Why did IKEA decide to enter the Malaysian market through franchising? Do you agree with this strategy? What could have been alternative strategies? IKEA is one of the top sellers in furniture goods around the world. IKEA expanded to Malaysia and approaches high-risk market by franchising. IKEA used a conservative policy to globalize its business. IKEA never enters a new potential market by opening a retail outlet. IKEA sets up a supplier link with host country to reduce approach in which
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Adapting Marketing to the New Economy In this chapter‚ we will address the following questions: 1. What are the major forces driving the new economy? 2. How are business and marketing practices changing as a result of the new economy? 3. How has the Internet changed the way marketers use customer databases and practice customer relationship management? MARKETING MANAGEMENT AT NTT DOCOMO All over Japan‚ NTT (Nippon Telephone and Telegraph) DoCoMo makes money when mobile phones ring. Loosely
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UNIVERSITY COLLEGE DUBLIN Bachelor of Business Studies (Singapore) Marketing Management (MK2002S) STUDY GUIDE BBS22 FT Singapore Copyright December 2014 1 Author: Dr Ajit K Prasad This manual was prepared for University College Dublin as a comprehensive support for students completing the above mentioned Degree programme. © This publication may not be reproduced‚ in whole or in part without permission from University College Dublin. Module Coordinator: Dr Ajit K Prasad Email: ajit.prasad@kaplan
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Marketing Management‚ 14e (Kotler/Keller) Chapter 9 Creating Brand Equity 1) The first step in the strategic brand management process is ________. A) measuring consumer brand loyalty B) identifying and establishing brand positioning C) planning and implementing brand marketing D) measuring and interpreting brand performance E) growing and sustaining brand value Answer: B Page Ref: 241 Objective: 1 AACSB: Analytic skills Difficulty: Easy 2) The American Marketing Association defines a ________ as
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