Answer Sheet – Marketing Management – EMBA 1st Semester Dec-2014 Student: Shafeeque A Magami Course: One Year Executive MBA Register No: N14NOV/959 Answer-1: Explain Pricing Policy. The policy by which a company determines the wholesale and retail prices for its products or services. Pricing is the manual or automatic process of applying prices to purchase and sales orders‚ based on factors such as: a fixed amount‚ quantity break‚ promotion or sales campaign‚ specific vendor quote‚ price prevailing
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Examination Paper: Personnel Management IIBM Institute of Business Management Examination Paper Personnel Management Section A: Objective Type (30 marks) • • • This section consists of Multiple Choice questions & short notes type questions. Answer all the questions. Part one questions carry 1 mark each & Part Two questions carry 5 marks each. MM.100 Part One: Multiple Choices: 1. Goal setting theory is developed by: a. Vroom b. Edwin Lock c. Alderfer d. Herzberg 2. Vertical enlargement of a job
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Production and Operation Management Part One: Multiple choices: 1. A plan of action designed to achieve a particular goal is: a. Tactic b. Strategy c. Financial benefits d. None of the above 2. It is important to develop mission statement for: a. Allocating organizational resources b. Provide useful criteria c. Company creed d. Customer orientation 3. The five forces model was developed by : a. Airbus b. Karin Larsson c. Michael E.Porter d. Boeing 4. How many elements are involve in developing in
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Answer Paper Marketing Management Section A: Objective Type Part one: Multiple choices: 1.It is a concept where goods are produced without taking into consideration the choices or tastes of customers Ans) Production concept 2. It involves individuals who buys products or services for personal use and not for manufacture or resale Ans) Consumer 3. It is the groups of people who interact formally or informally influencing each other’s attitudes& behavior Ans) Reference groups 4. The
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Examination Paper: Hotel Management IIBM Institute of Business Management Examination Paper MM.100 Front Office Management Section A: Objective Type (30 Marks) • • • This section consists of Multiple Choice Questions and Short Questions Answer all the questions Part one carries 1 mark each and Part 2 questions carry 5 marks each. Part One: Multiple Choices: 1. To create a
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Principles and Practices of Management IIBM Institute of Business Management Examination Paper MM.100 Principles and Practices of Management Subject Code-B101 Section A: Objective Type & Short Questions (30 marks) This section consists of multiples choice and short notes type questions Part one carries 1 mark each & part two carries 5 marks each. Attempt all questions Part One Multiple Choices: 1. A plan is a trap laid to capture the ________ a. Future A b. Past
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Flemmings D. Robert Hook 9. Which type of soli has 70% sand‚ 20% slit and 10% clay? A. Sandy Soil B. Humus C. Loam D. Top Soil 10. Which Period do human lives in A. Cambrian B. Jurassic C. Tertiary D. Quaternary Section 2 A. Answer all the questions in this sections. Fill in the blanks . ( 16 marks) 1. Theory suggest that our solar system has been formed because of an explosion a.) Name the planet in our solar system that i) Has plants. Animals and microorganisms living on
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Semester II Examination Papers IIBM Institute of Business Management Semester-II Examination Paper MM.100 Production and Operation Management Section A: Objective Type (30 marks) • • • This section consists of Multiple choice questions & Short Notes type questions. Answer all the questions. Part One questions carry 1 mark each & Part Two questions carry 5 marks each. Part One: Multiple choices: 1. If the number of restrictions on sources be ‘a’ and the number of restrictions
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National Institute of Business Management Chennai - 020 FIRST SEMESTER EMBA/ MBA Subject : Marketing Management Attend any 4 questions. Each question carries 25 marks (Each answer should be of minimum 2 pages / of 300 words) 1. Explain the modern developments in the concept and practice of marketing. In the modern times‚ the marketing concept and as a result the practice of marketing management have continued to evolve and develop and will continue to do so in future owing to the rapid
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Marketing Management - cheat sheet Definition of marketing: Marketing is an organizational function and a set of processes for creating‚ communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders -American Marketing Association (2004). New assumptions: “Connect and collaborate”‚ not “command and control”. Market as forum for cocreation of experiences. Customers and partners as co-creators of value‚ Value-centric
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