"Marketing management articles" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 50 of 50 - About 500 Essays
  • Powerful Essays

    Article review

    • 584 Words
    • 2 Pages

    Chapter 1: Project Management Concepts Projects and Organizations: Adding Rungs to the Ladder of Understanding Project Management and its Relationship with the Organization by Nathalie Drouin and Claude Besner‚ 2012. Department of Management and Tecnology‚ School of Business‚ University of Quebec‚ Montreal‚ Canada. 175-179 pp. Reviewed by Nur Zulaikha Afifah Binti Abd Rohim. 2014. By refering to the article attached above‚ this paper is a research about project management and its relationship

    Premium Project management Management

    • 584 Words
    • 2 Pages
    Powerful Essays
  • Better Essays

    Is Marketing Management an artistic exercise or a scientific exercise? The marketing concept focuses on customer analysis‚ competitor analysis‚ and integration of the organisation’s resources to provide customer value and satisfaction‚ as well as long-term profits (Pride et al. 2007‚ p. 13). To gain customer’s satisfaction‚ organisations need to respond to ever-changing customer needs in a timely manner. Being too concerned about the analysis result has a risk of giving marketers a narrow view

    Premium Customer relationship management Marketing Scientific method

    • 1179 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Article Report

    • 542 Words
    • 3 Pages

    In her article‚ “Ron Johnson Acknowledges J.C. Penney Isn’t Apple”‚ Diane Brady narrates the complex situation that Johnson‚ former Senior V.P. of Retail Operations at Apple‚ Inc. faces since he got appointed as the new CEO of J.C. Penney. Johnson is well known for his retail marketing strategies‚ creator of the Apple Stores which is listed today as the “highest performing stores in retail history” (Chazin‚ 2013). But with over a year in his new position‚ Johnson has not been able to mirror his previous

    Premium Rite Aid Sales J. C. Penney

    • 542 Words
    • 3 Pages
    Good Essays
  • Best Essays

    FOUNDATIONS OF MANAGEMENT (PART A) LEGO Group Marketing and Operations Management Report Prepared: For: LEGO Group By: Éva Gaál On: 17 November 2008 Introduction At the request of the LEGO Company‚ this report advises the company on the expansion of its operation based on market segmentation‚ appropriate marketing mix‚ new product design and development‚ including total quality management for outsourcing new partners. LEGO Group is the fifth-largest toy manufacturer of

    Premium Marketing Lego

    • 3302 Words
    • 14 Pages
    Best Essays
  • Satisfactory Essays

    BA230 Marketing Management Case Analysis Evaluation Case No./Title: ___________________________________________ Date: __ March 2013 |Particulars |Weight |Grade |Remarks | |Situation Analysis | |1. Sufficient presentation of the relevant issues

    Premium Logic Marketing

    • 401 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Obesity Assignment

    • 1126 Words
    • 5 Pages

    Year 9/10 Diet Related Diseases Assignment Part A 1. No‚ Newspaper articles do not affect my food choices at all at least not consciously but perhaps subconsciously. These articles do bring up some important issues but I feel that I do enough exercise to the amount of kilojoules I consume to stay in a healthy weight range. 2. I feel that I do eat too many meals from takeaway outlets. I usually eat between 2-3 meals from takeaway outlets each week‚ mainly because of the convenience

    Premium Marketing Management Strategic management

    • 1126 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Article mintzberg

    • 8273 Words
    • 41 Pages

    direct control over manufacturing‚ marketing‚ and sales. These functions would be departments within WRG. The second group wanted to import already manufactured and packaged products from overseas‚ outsource marketing to an agency‚ and hire a horticulture distribution company to handle sales. The second group pushed the concept that no one within the company would ever touch the product. Nor would there be functional departments for manufacturing‚ marketing‚ and sales. That discussion of structure

    Premium Organizational structure

    • 8273 Words
    • 41 Pages
    Powerful Essays
  • Powerful Essays

    Adverdising Article

    • 11540 Words
    • 47 Pages

    This article was downloaded by: [Macquarie University] On: 31 March 2013‚ At: 22:34 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House‚ 37-41 Mortimer Street‚ London W1T 3JH‚ UK Journal of Advertising Publication details‚ including instructions for authors and subscription information: http://www.tandfonline.com/loi/ujoa20 Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda Sheila

    Premium Creativity Advertising

    • 11540 Words
    • 47 Pages
    Powerful Essays
  • Powerful Essays

    What challenges do you think the company faced in changing theculture?  Every organization has a culture which is a set of beliefs‚ values andstandard that set the quality for how employees are to act‚ how work is to bedone‚ and what image to represent to the world.The Ritz-Carlton has a strong culture whereas others are less welldefined. Ritz-Carlton motto “We are Ladies and Gentlemen serving Ladiesand Gentlemen. According to Simon Cooper‚ the President and Chief Operating Officer of Ritz-Carlton

    Premium Management Strategic management Marketing

    • 1163 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Marketing Management Exam 1 Study Guide Chapter 1-3 Core Competency * Attribute that: * (1) Is a source of competitive advantage in that it makes a significant contribution to perceived customer benefits * (2) Has applications in a wide variety of markets * (3) Is difficult for competitors to imitate Fad‚ Trend‚ Megatrend * Fad: * “Unpredictable‚ short-lived‚ and without social‚ economic‚ and political significance.” * Trend: * A direction

    Premium Marketing

    • 2898 Words
    • 12 Pages
    Powerful Essays
Page 1 42 43 44 45 46 47 48 49 50
Next