Past Exam Questions Question 1 (Marketing – delivering and capturing value) a) Imagine you are purchasing a new IPAD device during the summer holidays. Discuss the types of marketing value you would get from purchasing and using this product offering (8 marks) b) Discuss what is meant by the following marketing terms a. the production concept b. marketing concept c. societal marketing concept (6 marks) c) Why are marketing relationships becoming more important for sellers? Identify
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MGT 341 Exam II Study Guide 1. Power (Article and Book) a. Meaning of Power – “The ability to influence various outcomes: or The ability to “make things happen” or “get things done” i. Individuals/Groups are presumed to have power based on the following factors: * Ability to cope with Uncertainty * Substitutability – the lower the substitutability the greater the power. * Organizational Centrality – the more central a person/group is to
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MKT/571 Final Examination Study Guide This study guide prepares you for the Final Examination you complete in the last week of the course. It contains practice questions‚ which are related to each week’s objectives. Highlight the correct response‚ and then refer to the answer key at the end of this Study Guide to check your answers. Use each week’s questions as a self-test at the start of a new week to reflect on the previous week’s concepts. When you come across concepts that you are unfamiliar
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difficulty: Easy 4. One of the chief roles of marketing channels is to convert potential buyers into profitable ________. a. sales b. marketers c. customers d. orders e. consumers Answer: d Page: 468 Level of difficulty: Medium 5. A marketing channel system is the particular set of ________ employed by a firm. Decisions about the marketing channel system are among the most critical facing a firm. a. marketing channels b. distribution/warehouse channels
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Chapter 1: Supply Chain Management: An Overview I. Forces of Change-Multiple forces of change are requiring organizations to be (a) nimble‚ & (b) responsive to their customers’ needs. 5 major forces are 1) Globalization. (Major issues to deal with include) More competition‚ More volatility/unpredictability in demand & supply‚ Shorter life cycles‚ Systems approach to “sourcing-to-delivery”‚ Potential “terrorism”/security. 2) Technology (primarily computing/info technology‚ Internet). Helped-Organizations
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1) How has marketing management change in recent years? We can say with some confidence that the marketplace isn’t what it used to be. It is dramatically different from what it was even 10 years ago. Today‚ major and sometimes interlinking‚ societal forces have created new marketing behaviors‚ opportunities‚ and challenges. Here are 12 key ones.• Network information technology• Globalization • Deregulation • Privatization • Heightened competition • Industry convergence • Retail transformation•
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University of Maryland University College Principles of Marketing (MRKT 310) COMMON FINAL EXAMINATION STUDENT STUDY GUIDE Spring‚ 2010 Overview Welcome to the Student Study Guide for Spring 2010. This document will assist you study throughout the semester and as you prepare for the common final exam required for all sections of MRKT 310. Your faculty member has been instrumental in the design of this test. Continue to seek his or her help understanding the material as the semester
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Management 401 Study Guide- Guarana Fall 2013 Concepts Leadership vs. management Management Planning and budgeting--detailed steps‚ achieving needed results‚ making it happen Organizing and staffing--structure for plan requirements‚ making it happen Controlling and problem solving--monitoring results‚ identifying deviations from plan‚ then planning/organizing to solve these problems. Leadership Establishing direction--vision of the future often distant future‚ strategies for producing
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MG 511 Strategic Marketing Case Study: Marketing Planning at ‘Just Us! Cafes’ Lecturer: Date: Name: Student No: Ms. x 20th Dec. 2010 Seánpaul Walsh X Contents: 1.0 3 1.1 Competitor Analysis 3 1.2 Specific Competitor: Kicking Horse Strategy 4 1.3 PEST 4 1.4 2.0 External Analysis Porter’s 5 Forces 4 Internal Analysis 5 2.1 Value Chain Analysis 5 2.2 BCG Matrix 5 2.3 Revenue Analysis 6 2.4 Geographic
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Exam 1 Review Porter Strategy Article Productivity Frontier 444517843500 Operational Effectiveness Any kind of practice which allows a business or other organization to maximize the use of their inputs by developing products at a faster pace than competitors or reducing defects What is and isn’t operational effectiveness? Operational Effectiveness Includes: Productivity initiatives Total Quality Reengineering Benchmarking Outsourcing Operational Effectiveness is NOT strategy How and
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