Project Management Institute A Guide to the Project MAnAGeMent Body of KnowledGe (PMBOK® Guide)—Fourth Edition An American National Standard ANSI/PMI 99-001-2008 ISBN: 978-1-933890-51-7 Published by: Project Management Institute‚ Inc. 14 Campus Boulevard Newtown Square‚ Pennsylvania 19073-3299 USA. Phone: +610-356-4600 Fax: +610-356-4647 E-mail: customercare@pmi.org Internet: www.PMI.org/Marketplace ©2008 Project Management Institute‚ Inc. All rights reserved. “PMI”‚ the PMI logo‚ “PMP”‚ the
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Study Guide for Exam 1 Unit 1 – The Marketing Process Define marketing. Process by which companies create value for customers and build strong customer relationships to capture value from customers in return Know the five steps in the Marketing Process. Understand the marketplace and customer needs/wants Design a customer-driven marketing strategy Construct a marketing program that delivers superior value Build profitable relationships and create customer delight Capture value from customers
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Chapter 16 Study Guide Organizational Culture: * Observable Artifacts: the manifestations of an organization’s culture that employees can easily see or talk about. * Supply the signals that employees interpret to gauge how they should act during the workday. Artifacts supply the primary means of transmitting an organization’s culture to its workforce. There are six different types of artifacts: symbols‚ physical structures‚ language‚ stories‚ rituals‚ and ceremonies. * Espoused Values:
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MARKETING MANAGEMENT 1. EXECUTIVE SUMMARY HPA Industries are known as a company that manufacture “halal” product in Malaysia. They are the first Muslim company producing Islamic product ranging from daily needs; ( food and beverage) cosmetics; medication herbals; to medical products. They have Jawi Medical College (Kolej Perubatan Jawi) at Perlis to look into the development of their medical products. They have been able to penetrate the market since 1994 with the revolution of “halal”
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BUSN115 Final Exam Study Guide The BUSN115 Final Exam is three pages long. It is a timed exam worth 250 points that you may enter only once. You have 3 hours‚ 30 minutes to complete the exam. It consists of 30 multiple choice questions worth 5 points each. There is one essay question worth 10 points and six essay questions worth 15 points each. Be sure to save and save often while you are working on the exam‚ and submit the exam when you are finished. Read and study the course materials before
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BAM 411 Human Resource Management Text: A Framework for Human Resource Management ISBN-13: 978-0-13-257614-7 Author(s): Gary Dessler Publisher: Pearson 925 North Spurgeon Street‚ Santa Ana‚ CA 92701 Phone: 714-547-9625 Fax: 714-547-5777 www.calcoast.edu 10/14 Study Guide Seventh Edition‚ 2013 BAM 411 Human Resource Management Message From the President W elcome to California Coast University. I hope you will find this course interesting and useful throughout your career. This course
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ASSIGNMENT ON MARKETING MANAGEMENT - Coca Cola Submitted By: Ajmal Mohamed (Reg No: 1502) Firnas .T (Reg No: 1518) Rahul Sreeram (Reg No: 1535) Robin Linus Noronha (Reg No: 1543) Abstract:- Coca – cola is one of the most known brands in the world. The company produces a number of drinks categorized as soft drinks‚ tea and coffee‚ water‚ sports drinks and juices. This is done through franchised bottlers across the world. The production process involves decisions on which products
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Marketing Management 1.8 Summary Let us recapitulate the important concepts discussed in this unit: Marketing is a social activity directed towards satisfying customer needs and wants through an exchange process. The five core concepts of marketing are: Needs‚ wants‚ and demand‚ Product and services‚ Exchange process‚ Customer value and satisfaction‚ and Markets. The main functions of marketing are advertising‚ sales promotion‚ market research‚ and sales planning. Marketing
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Spring 2010(Jan-June) Master of Business Administration-MBA Semester 2 MB0046 – Marketing Management - 4 Credits (Book ID: xxxxxxx) Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 a. Explain the meaning of market with its features. (4 marks) b. Marketing involves more activities than only being an exchange process. How can you prove the validity of this statement? (6 marks) Q.2 a. Examine how a firm’s micro environment operates when compared
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equity‚ which occurred in the late 1980’s was pivotal because it changed the way that marketing was perceived. Brand Awareness – is assets that can be extremely durable thus sustainable. It can be very difficult to dislodge a brand that has achieve dominant awareness level. Brand Loyalty - An existing base of loyal customers provides enormous sustainable competitive advantages. It reduces the marketing costs of doing business‚ since existing customers usually are relatively easy to hold
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