Past Exam Questions Question 1 (Marketing – delivering and capturing value) a) Imagine you are purchasing a new IPAD device during the summer holidays. Discuss the types of marketing value you would get from purchasing and using this product offering (8 marks) b) Discuss what is meant by the following marketing terms a. the production concept b. marketing concept c. societal marketing concept (6 marks) c) Why are marketing relationships becoming more important for sellers? Identify
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Topic: Marketing Management Student Name: Raja Nurdiyana Binti Raja Roslan Student ID No: 0011VMVM0113 (MBA) To whom: WIC & Cardiff Metropolitan University Date: 11th May 2013 Table of Contents TITLE PAGE Executive Summary 4 1.0 Introduction 1.1 Brief Description of problem 5 1.2 Sign Posting 7 2.0 Analysis 2.1 Concepts 2.2 Methodology of Analysis 2.3 3.0 Conclusion 3.1 Summary of main findings 3.2 Recommendations References Bibliography
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has advantages and disadvantages for all businesses whether they are new or existing. The effect that these challenges has on a company doesn’t solely depend on whether they are new or existing but also what industry they are in‚ the product they marketing‚ the existing market etc. The effect will vary for different industries and businesses. I feel that for established businesses‚ the best opportunity is advances in technology. Established businesses should have the resources to keep up-to-date
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Kelly Grand Prize for the ad ’Absolut Glasnost’ | 1992 | Award of Excellence’ for animation on the Internet by the communication Arts magazine | 1993 | Absolut Advertising Campaign introduced in the ’Hall of Fame’ by the American Marketing Association | 2000 | Four Cresta Awards for international Advertising for the ads ’Absolut Accessory’‚ ’Absolut Auckland’‚ ’Absolut Voyeur’ and ’Absolut Space’ from Creative Standards International and the International Advertising Association
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1. The definition of marketing management‚ according to Kotler‚ is "managing profitable customer relationships (by) attracting new customers (and) retaining and growing customers’ (Power Point slide No.4‚ Chapter 1). Marketing management according to Ken Schaefle is‚ "The building block of the marketing process and it should form the foundation of the organization...everyone should be dedicated to the customer" (Class 10/7/04). See attached Exhibit #1‚ Marketing Management Orientations. 2. Strategic
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C IMPACT OF JET EXPERIMENT 1 Aim To find the impact force caused by a fluid jet on a horizontal plate and a hemispherical shell and compare it with the expected theoretical force. 2 Theory When a rubber ball strikes a solid surface it nicely rebounds from the solid surface. The amount of rebound would depend on the coefficient of restitution. However‚ when a steady fluid jet strikes a solid surface‚ it does not rebound. But‚ a stream of fluid is formed which moves over the surface and the fluid
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Strategic Management Assignment on "Low-Cost Carriers in India - Spice Jet’s Perspective" Q1. How did the concept of LCC emerge in India? Which factors encouraged the growth of LCCs? Ans. After the liberalization policy which was introduced in 1991 the Indian market witnessed the entry of privately owned airlines and LCC. By march 1994‚ the government had approved six private carriers. However‚ by 1998 many of these airlines failed. In this closure game‚ a total of IMR 10 billion of capital was
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Title Impact of water jet Objective The purpose of this experiment is to demonstrate the application of the momentum equation. The force generated by a jet of water deflected by an impact surface is measured and compared to the momentum change of the jet. To relate: • Direct measurement of impact forces • Effect of flow rate and velocity • Effect of various deflection angles Introduction / Theory Newton’s Second law states that The applied forces is equal
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just-in-time methodology. A continuous flow of quality parts into Harley’s factories not only reduces money tied up in inventory but drives quality throughout the manufacturing process. C. Describe the five marketing management concepts and explain which one describes best Harley-Davidson marketing strategy?? Every company can have different ideas or philosophy. For example‚ a particular company can have its idea or philosophy that if the production is done on a large scale‚ the cost would be less
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generated by impact of the jet on vanes of various shapes like flat plate‚ conical cup and hemispherical cup. Besides that‚ the results from the experiment have to be compared with the theoretical calculations too. 1.0 Introduction Water turbines are widely used throughout the world to generate power. By allowing fluid under pressure to strike the vanes of a turbine wheel‚ mechanical work can be produced. Rotational motion is then produced by the force generated as the jet strikes the vanes. One
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