revenues- Raise prices‚ Improve sales mix) (Reduce costs and assets- Reduce operating costs‚ Improve asset utilization) 3) Positioning- (Customer targets‚ Competitor Targets‚ Value Proposition‚ Reason to Believe) 4) Implementation Programs- (Marketing Mix‚ Other Functional Programs) Product Mix Cube-consists of all the products lines and items that a particular seller offers for sale. Product Mix Width: Refers to the number of different product lines the company carries. Product Line Length:
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Week 9 Notes: Product and Service Decisions 1. Product – Anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want 2. Service – An activity or benefit that is INTANGIBLE (no ownership) Idea of EXPERIENCES are more commonly used to enhance products and services 3 Levels of Product Core benefit Actual product Associated services Classifying Products Consumer products Business products Consumer Products Convenience
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2643 Practice Final Exam MCQs 1. Chen has $50‚000 of his own money to invest. He has a margin loan available to add to this money to purchase Australian shares. The bank’s loan-to-value ratio (LVR) is 75%. How much does Chen have available to purchase a portfolio? A. $37‚500 B. $150‚000 C. $200‚000 D. $66‚667 2. A line of credit facility: A. does not have a debt limit B. does not require principal payments C. usually has an interest rate lower than the standard variable rate D. Statement
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MARKETING MANAGEMENT II Political Marketing Strategy of Jakarta Governor Election in The 20l2s Lecturer : Dr. Yulia Hendri Yeni‚ SE‚ MT‚ Ak GROUP 1: Ranti Mawardi (1210542006) Satya Laurantoni (1210524007) Ridho Liswennaldo (1210524020) Fhadeo Irwandy (1210524025) Giovanni Eka S (1210524026) MANAGEMENT DEPARTMENT FACULTY OF ECONOMIC Political Marketing Strategy of Jakarta Governor Election in the 2012s. Jokowi – Ahok has lower campaign fund than Foke – Nara. Which
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Chap- 9 International Marketing Management Marketing is the process of planning and executing the conception‚ pricing‚ promotion‚ and distribution of ideas‚ goods‚ and services to create exchanges that satisfy individual and organizational objectives. International Marketing is the extension of these activities across national boundaries. Firms expanding into new markets in foreign countries must deal with differing political‚ cultural‚ and legal systems‚ as well as unfamiliar economic conditions
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Exam preparation: ESC2 Intercultural management The exam questions will be based on all the information covered in lectures since the beginning of this class on October 3rd. You will particularly need to demonstrate precise knowledge of the cultural dimensions and theories studied in class including precise definitions and meanings of: i. The Hofstede and Trompenaars dimensions ii. Proxemics iii. Chronemics iv. Highand low context cultures There will be 3 sections Section 1. 15 multiple
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Marketing Management MARKETING Marketing is the management process responsible for identifying‚ anticipating and satisfying customer requirements profitably. Chartered Institute of Marketing 4 DEFINING THE TARGET MARKET In order to accurately plan marketing activity it is vital to clearly define who is being targeted. In order to do this we need a framework for segmenting both the consumer and business markets. Consumer Market Segmentation factors product distribution region
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Bibliography: 1. Watson‚ D. and Head‚ A.(2010)‚ Corporate Finance 5th edition‚ Harlow: FT Prentice Hall‚ Essex‚ England. 2. H. Gillespie (2011)‚ Global Marketing‚ 3rd edition :south-western‚ Cengae Leaning‚ Canda 3 4. H.Iain‚(2011)‚ Human Resource Management for MBA students‚ 2nd edition‚ Chartered institute of personnel and development‚ London 5 2. Aarong‚2013‚ Product[online] available at: accessed on 30th November‚2013 3.J Sainsbury Plc‚2012‚Taxation
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___________________. (Points : 10) improving the quality and safety of medical care. increased use of information technology. reward more efficient providers. achieve universal coverage. enhance utilization management. Page 2 1. (TCO D) As a self-employed healthcare consultant‚ your company‚ Professional Dynamics‚ Inc.‚ has been asked to discuss and analyze the concept of production for the board of directors at a newly formed wellness center (all
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Edexcel Strategic Marketing Management Assessor: Submitted By: Student ID: Table of Contents Introduction 2 1.1) Importance of Strategic Marketing 2 1.2) Marketing Planning Process 3 1.3) Links between strategic marketing and the corporate strategy 5 2.1) Values of the models in the strategic marketing 6 2.2) Positioning and marketing Tactics 7 2.3) Relationship marketing 7 3.1 ) Exploiting the Growth factors 8 3.2) Response to a change 9 3.3) Strategic
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