MARKETING MANAGEMENT UNIT 1 – INTRO TO MARKETING – A STRATEGIC PERSPECTIVE 1. What is marketing? 2. Why is marketing important? 3. Key Concepts of marketing * Needs * Wants * Demands * Products * Exchange * Transactions * Market 4. The evolution of marketing * Production orientation * Product Orientation * Selling orientation * Market Orientation * Societal Orientation 5. Adopting a marketing
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MGMT102 Business Communication Autumn 2013 MGMT102 Business Communication Final exam sample questions: Briefly describe any one of the communication models discussed in the textbook and/or lecture. Describe three of the tests you can use to enable ethical decision‐making. 1 2 3 What is the role of ‘I’ statements in the communication process? Illustrate with an example. 4 Identify and explain the three techniques of persuasion as outlined in the textbook
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BUSINESS LAW 401 – FINAL EXAM 1. Name three ways to finance a new business. 2. What is the primary purpose of federal bankruptcy law? a. To protect creditors b. To treat all creditors equally c. To preserve business relationships d. To discharge the debtor from burdensome debts by giving him a fresh start 3. Martha started a flower shop as a sole proprietor. After one year‚ she was forced to close the shop because business was so bad
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Revenue increase for the customer during the same time Break Even Quantity= FC /(P - VC) Break Even Revenue=FC/[(R-COGS)/ R] PED=% Change in Quantity demanded/% Change in Price CPM= cost/(% watching x population)x 1000 Marketing definition: * Marketing without a price? As long as there is an exchange: non-profits or government agencies can provide concepts‚ leadership or services in exchange for empathy‚ understanding‚ following * Direct competition: Delta competes against United
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| Test | Final Exam | Started | 9/14/12 7:22 PM | Submitted | 9/14/12 8:45 PM | Status | Completed | Score | 260 out of 300 points | Time Elapsed | 1 hour‚ 22 minutes out of 2 hours. | Instructions | This final exam consist of 30 multiple choice questions and covers the material in chapters 8 through 17. There are three questions from each chapter and the questions are in chapter order. Be sure you are in the correct Chapter when you take the exam. | * Question 1 10 out
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ECONOMICS ECON1203/ECON2292 (ARTS) QUANTITATIVE METHODS B FINAL EXAMINATION Session 2‚ 2009 Time allowed: Three hours. Total marks: 60 marks. There are FIVE questions in this examination; each starts on a fresh page. Answer ALL five questions; start each answer on a fresh page. All questions carry equal marks. The value of each sub-question is indicated in brackets. On the front of your answer book‚ write the number of each question you have attempted. Statistical tables and useful formulae
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Sauder School of Business Commerce 293 FINAL EXAMINATION - QUESTION BOOKLET TIME: Question 1 150 minutes TOTAL MARKS: Accounts Receivable 140 (11 marks‚ suggested time 11 minutes) In 2004‚ Holly opened a business selling imported woman’s accessories to fashion boutiques. The following transactions relating to sales and accounts receivable occurred in 2005: January 1st‚ 2005 Accounts Receivable balance January 1st‚ 2005 Allowance for Doubtful Accounts balance Sales (all on account)
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2012 MARKETING MANAGEMENT Time : 3 Hours ] [ Max.Marks : 70 The question paper is in two sections - A & B. Section-A is consists of 10 short answer type questions each of 5 marks (answer in 80 to 100 words). Students are required to attempt Six questions from section A. Section-B consists of 7 descriptive type questions each of 10 marks (answer limit 300 words). Students are required to attempt any four question from section B. SECTION - A Q.1 Attempt any six questions (80-100
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Strategy and Competition Final Exam: 50% Students are required to read the “Apple Inc. in 2010” case study and answer FIVE (5) of the following questions. They are required to submit their answers within the stipulated time frame. 1- What‚ historically‚ have been Apple’s competitive advantages? Apple’s competitive advantages are its innovation‚ strong brand and rapid growth. In the Sculley years‚ Sculley pushed the Mac into new markets‚ most notably in desktop publishing and education. Apple’s desktop
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MB0046_MBA_Sem2_Fall/August 2012 Master of Business Administration - MBA Semester 2 MB0046 – Marketing Management - 4 Credits Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 Marketing involves satisfaction of consumer needs’. Elucidate the statement. Q.2 Conduct a SWOT analysis for any one automobile brand of your choice. How will this analysis help in planning marketing strategies for the brand? Q.3 Explain in brief the process involved in personal
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