environment” Nokia wants to create a new world; to transform a big planet to a small village. Their vision is to create‚ build‚ and encourage people from all countries to communicate with each other in order to create a world where everybody is connected. Nokia rivals have moved to smart phones and androids while Nokia has only just recently released their first smart phones leaving them trailing their rivals such as Apple and HTC. Intense competition from large companies such as; Apple
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PAGE INTRODUCTION OF NOKIA…………..…………………………………………….2 HISTORY AND BACKGROUND……………………………………………………..2 BUSINESS ENVIRONMENT: INTERNAL ENVIRONMENT OF NOKIA…………………………………………..3 VISSION STATEMENT OF NOKIA………………………………………………….3 MISSION STATEMENT……………………………………………………………….4 OBJECTIVES OF NOKIA……………………………………………………………..4 CHANGING NATURE OF ORGANISATION………………………………………5 MANAGEMENT AND ORGANISATIONAL STRUCTURE: ORGANISATION STRUCTURE…...................
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COURSE OUTLINE Academic Session : June 2013 Department : General Studies Programme : Diploma in Electronic Engineering (Communication) Course Code : AE301 Course Title : Communicative English 2 Semester : 3 Credit Hours : 2 Contact Hours : 30 Total Lecture Hours : 15 Prerequisite : AE101 Communicative English 1 Lecturer : Jennifer Binti Sukor @ John (jennifer@pmu.edu.my) COURSE SYNOPSIS COMMUNICATIVE ENGLISH 2 emphasises the skills needed to describe
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Theory X and Theory Y where employees who have specialized skills are to be rewarded for employees to be motivated. Using these approaches‚ problems in the organization is detected and the leadership theories are crucial for the Royal Dutch Shell Company to maintain good relationship between employees and employers. Evaluation from controlling includes comparing and taking managerial action as control process; implementing feed-forward‚ concurrent control and feedback control. Sufficient analysis
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PART 1 Understanding Marketing Management Chapter 1 | Defining Marketing for the 21st Century Chapter 2 | Developing Marketing Strategies and Plans a Ch ter p 1 In This Chapter‚ We Will Address the Following Questions 1. Why is marketing important? 2. What is the scope of marketing? 3. What are some core marketing concepts? 4. How has marketing management changed in recent years? 5. What are the tasks necessary for successful marketing management? One of the key factors in Barack
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THE INFLUENCE OF INTERNAL MARKETING ELEMENTS ON BRAND IMAGE OF SELECTED CAR RENTAL COMPANIES IN SOUTH AFRICA STUDENT NAME XXXXXX (student number) Thesis submitted in fulfilment of the requirements for the degree PhD in Marketing Management in the Faculty of Management at the University of Johannesburg JOHANNESBURG September 2009 Supervisor: Prof xxxxx Co-supervisor: Dr yyyy Table of contents ____________________________________________________________________________
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Nokia – The Success Enablers From the standpoint of innovation policy and supporting institutions the success of Nokia could be related to the Nordic decision to create the common standard Nordic Mobile Telephony (NMT). This provided Nokia with a common Nordic market of 20 million techno savvy customers before anywhere else in the world. And it provided a perfect platform for ‘infant industry development’ . When Nokia had grown sufficiently large on the back of this market it was blessed by
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production/operation ( outbound logistics ( sale and marketing ( maintenance Inbound logistics: The firm receive the goods from the supplier and stored them until firm need on production or assembly line. Production: Where goods are manufactured and assembled. Outbound: Goods are finished and ready to send to wholeselers‚ retail sellers or customers. Sale and marketing: The firm try to meet the targeted customers needs with sort of marketing communication‚promotion mix. Maintenance :Different
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“Pricing Techniques” Studied in- Mobile Industry Company- Nokia Background of the study: Pricing Techniques: are the methods adopted by a firm to set its selling price. It usually depends on the firm’s average costs‚ and on the customer’s perceived value of the product in comparison to his or her perceived value of the competing products. Different pricing methods place varying degree of emphasis on selection‚ estimation‚ and evaluation of costs‚ comparative analysis‚ and market
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Marketing and Sales Management MBA 750 Green Meadows Travel and Tourism < Marketing Plan> Dr. Mamoun Akroush 1- Executive Summary and brief history Green Meadows Travel & Tourism founded in 1995 under the ownership of Naori Group‚ it is a multiple function company offering a wide range of travel and tourism related services using two different business modules; by which it provides services to the public on behalf of suppliers such as airlines‚ car rentals‚ hotels‚ and package
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