Vertical integration is a business growth strategy for economics of scale. It is typified by one firm engaged in different parts of production example; growing raw materials‚ manufacturing‚ transporting‚ marketing‚ and/or retailing to expand business in existing market for the firm. It can function in two directions both forward integration and backward integration. In Forward integration involves company to develop strategy to control the firm product distribution either through distribution centers
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Questionnaire Design Which brand of shampoo do you use? - Taken from ‘Marketing Research’ by Dr. Naresh K. Malhotra • “Who” – Respondent uses personally or the brand used by the household? • “What” – If more than one brand of shampoo is used? Should the respondent mention most preferred brand or recently used brand or the brand used most often or the brand that comes to the mind first? • “When” – Does the researcher means last time‚ last week‚ last month? • “Where” – Although it implied that
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Regional Integration is when an economic alliance or trade agreement is formed among countries that are located geographically close to one another. This paper analyzes the role of regional integration in promoting global business‚ discusses the advantages and disadvantages of regional integration using a trading block as an example‚ and compares the economic development stages of two countries within a chosen region and discusses the ramifications of the region’s economic development for global
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Faith and Followership Qiang Wang MGMT 581 October 18‚ 2014 Jillian H. Gilbert‚ DSL Abstract This paper addresses the importance of followership and its impact to both ministry and organization. From the study Daniel Chapter 1 to 3‚ it explains the perspective on how followership affects the leadership. The view of followership in the context of my personal journey with God and the affect the way my view followership in the organization. It also articulates my followership patterns in the
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European Integration of Albania Western European Integration Political Science 477 Spring 2013 Research question: How far away is Albania from becoming a member state of European Union? Albania has multiple challenges to achieve the full integrating in the European Union. But‚ there are two major challenges; 1) the economic challenges and 2) the political challenges
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Within our constantly evolving and ever-changing western world‚ what is seemed as being deviant has shifted and adopted to suit the norms and values of the society. The Issue of obesity has become increasingly prominent within the western society. Obesity is a term used to describe body weight that is much greater than the health range. Adults with a body mass index greater than 25kg/m2 but less than 30kg/m2 are considered overweight (Insel‚ 2009). The western culture has infiltrated daily lives
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Firm Reputation and Horizontal Integration∗ Hongbin Cai† Ichiro Obara‡ March 14‚ 2008. Abstract We study effects of horizontal integration on firm reputation. In an environment where customers observe only imperfect signals about firms’ effort/quality choices‚ firms cannot maintain good reputation and earn quality premium forever. Even when firms choose high quality‚ there is always a possibility that a bad signal is observed. Thus‚ firms must give up their quality premium‚ at least temporarily
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Question 1 Why did IKEA decide to enter the Malaysian market through franchising? Do you agree with this strategy? What could have been alternative strategies? IKEA is one of the top sellers in furniture goods around the world. IKEA expanded to Malaysia and approaches high-risk market by franchising. IKEA used a conservative policy to globalize its business. IKEA never enters a new potential market by opening a retail outlet. IKEA sets up a supplier link with host country to reduce approach in which
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HISTORY OF PEPSI COLA Caleb Bradham of New Bern‚ North Carolina was a pharmacist. Like many pharmacists at the turn of the century he had a soda fountain in his drugstore‚ where he served his customers refreshing drinks‚ that he created himself. His most popular beverage was something he called "Brad’s drink" made of carbonated water‚ sugar‚ vanilla‚ rare oils‚ pepsin and cola nuts. "Brad’s drink"‚ created in the summer of 1893‚ was later renamed Pepsi Cola in 1898 after the pepsin and cola nuts
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Integration Efforts in the Caribbean INTEGRATION EFFORTS IN THE CARIBBEAN ESSAY Sir Arthur Lewis in 1965 wrote ‘these islands did not start on the federal road in a fit of idleness. They start because it was clear that a federation is the only possible solution to their problem.” To understand what Sir Arthur Lewis meant regional integration must be defined. According to Carbough (2004)‚ regional integration is a process of eliminating restrictions on international trade‚ payments and factors of
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