Marketing: “A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.” “Managing profitable customer relationships”. Creating‚ delivering‚ and communicating superior customer value Evolution: Production (none)‚ sales (one way‚ marketing (two way) What can be marketed: Goods‚ Services‚ Places‚ Persons‚ Ideas‚ Events‚ Organizations‚ Information‚ Experiences. Mkt Myopia: Focusing on short-term
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2.4. User Interfaces and Usability The Usability of the User Interface is the ease of which the interface can be learned and used. A study of the usability would normally be conducted as a primary job function of the designers and the technical writers. Usability is the ease of which the interface can be learned and used. This will include the methods of measuring the usability like conducting a need analysis and then study the principles behind the perceived efficiency. In the Human-Computer
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[pic] Title of the Topic (Report) “Secondary Marketing Management” A SIP Report Submitted By Name of Student: Arvind Gajanan Pusadkar (M.B.A.-II) Under the guidance of Mr. Ajay Bhanage Branch Manager‚ Submitted To The H.O.D Department of Business Administration & Management Sant Gadge Baba Amravati University‚ Amravati (Year) (2013-2014) ACKNOWLEDGEMENT A summer project is a golden opportunity for
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Answer Sheet – Marketing Management – EMBA 1st Semester Dec-2014 Student: Shafeeque A Magami Course: One Year Executive MBA Register No: N14NOV/959 Answer-1: Explain Pricing Policy. The policy by which a company determines the wholesale and retail prices for its products or services. Pricing is the manual or automatic process of applying prices to purchase and sales orders‚ based on factors such as: a fixed amount‚ quantity break‚ promotion or sales campaign‚ specific vendor quote‚ price prevailing
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Functional Requirement (Function) A Functional Requirement is a requirement that‚ when satisfied‚ will allow the user to perform some kind of function. For example: “The customer must place an order within two minutes of registering” For the most part‚ when people are talking about Business Requirements‚ they are referring to Functional Requirements which are generally referred to as “requirements”. Functional Requirements have the following characteristics: • uses simple language •
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used not only to promote the product‚ but also to differentiate it from the horde of other similar products. It entails knowledge of the industry‚ of the structure and the functions of the organizations involved in the process. Of late‚ there has been a change in the way advertisers communicate with the target market as they search for better ways to catch and hold the attention of the consumers. Integrated marketing communication process involves majorly five groups‚ the clients‚ the advertisers‚
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Functional Requirements 1. Catering Service Order 2.1 The system will allow customers to avail of the catering service via online. 2.2 The system will allow customers to place a catering service request or order‚ while also choosing among the established menu‚ prices‚ payment options‚ packages and other specifications‚ via online. 2.3 2. Receiving of Catering Orders 3.4 The system will allow the employees receiving orders for catering to check the orders via online
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psb academy | Functional Anatomy | Analysis of Sport/ Exercise Movements | | Muhd Azry Bin Salleh | DSES 2/12Lecturer : Koh Mui Ling Karen May 11‚ 2012 | | Reverse curls Starting & down phase Up phase Image of reverse curls retrieved from http://www.pro-weight-training.com/standing_forearm_reverse_curls.html on 3 May 2012 Introduction According to Wikipedia (n. d) this exercise involves the curling motion where a weight attached to a barbell (ranging from 1.2m to
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Table of Contents 1.0 Introduction 2 2.0 Element of Marketing Mix 2 2.1 Price 3 2.2 Place 4 2.3 Product 5 2.4 Promotion 6 3.0 Corporate Social Responsibility(CSR) 7 4.0 Customer Relationship Management(CRM) 8 5.0 Marketing Strategy 9 5.1 Marketing plan 9 6.0 Conclusion 13 7.0 Reference 14 8.0 Appendix 16 1.0 Introduction Suria KLCC is one of the world tallest and well-known buildings in world. Suria KLCC remains its position as leading retail centre in
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The Functional to Matrix Transition Karen R.J. White‚ PMP RECENTLY PARTICIPATED IN A CONSULTING ASSIGNMENT WHICH INVOLVED MOVING A LARGE ITS ORGANIZATION from an old-style functional-department organization structure towards one more friendly to proj- Common Pitfalls ects. The project faced the sorts of challenges that are common when trying to realign organizational structure with the new realities of managing by projects. In addition‚ there were added cultural barriers because the company
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