MBA-203 JAIPUR NATIONAL UNIVERSITY‚ JAIPUR Total Printed Pages : 3 Roll No. : _________________________ MBA-203 SCHOOL OF DISTANCE EDUCATION & LEARNING SEMESTER END EXAMINATION DECEMBER - 2012 MARKETING MANAGEMENT Time : 3 Hours ] [ Max.Marks : 70 The question paper is in two sections - A & B. Section-A is consists of 10 short answer type questions each of 5 marks (answer in 80 to 100 words). Students are required to attempt Six questions from section A. Section-B consists
Premium Marketing
Taxonomy of the Theoretical Approaches to the Area of Corporate Management JRolling_09/03/2010_Taxonomy of Theories I [pic] [pic] [pic] Frederick W. Taylor‚ The Principles of Scientific Management (New York: Harper Bros.‚ 1911): 5-29 [pic] [pic] [pic] Individuals at the lowest level seek coping information in order to meet their basic needs. Individuals at the safety level need helping information. They seek to be assisted in seeing how they can be safe and secure. Enlightening
Premium Management Maslow's hierarchy of needs
MARKETING MANAGEMENT – CONCEPTS AND STRATEGIES Northampton Business School Postgraduate Programmes Assignment Submission and Feedback Sheet Course Title…MASTER OF BUSINESS ADMINISTRATION…Year/Stage…JAN/2013… Module Title………MKTM003 Marketing: Principles and Management Student Name……SASINAN……RATTANASIWILAI………………………… Student Number………13418205…………………. Tutor……ROGER……WILLETS…………………………… Date assignment due…29th…MAY…2013………Date submitted…29th …MAY…2013…
Premium Quality of service Marketing
MARKETING MANAGEMENT REPORT ON UBER CASE STUDY 2014-2015 Module Coordinator: Chris Pickford Ali Mohebbian 3400518 Berna Sahin 3326994 Khaled Saheb 3307223 Nihara Maheswaran 3329096 1. Introduction 3 2. Audit 4 2.a Organizational environment 4 2.b Uber’s business model 4 2.c External and internal analysis of Uber 5 Competitors: 8 3. Strategic Options: 9 4. Marketing Strategies 13 Uber’s Marketing Objectives: 14 5. Strategies and solutions suggested:
Premium Marketing Strategic management
2014/15 Semester One Marketing Management SPD4250 Topic: Ocean Park Hong Kong Name: Ho Ka Shing Lam Yee KI Leung Ping Sin Tai Ho Kwan Yeung Yee Kuen Zhang Xiao Jun Tutorial Group: 03E Group: E Group Project Proposal for Ocean Park Hong Kong Brief Description of Ocean Park Hong Kong Ocean Park Hong Kong is one of the most popular theme parks in the world. It was officially opened on January 10th 1977 by the
Premium Amusement park MTR Marine mammal park
Production Concept in Marketing Management Every company may have different outset and way of thinking towards production of their product. Some may think that if a product is manufactured in bulk‚ it may be made available at number of places and would in turn help the sales to high. Such companies concentrate on mass production and distribution to multiple points. Such products are available at cheap rates to consumer. On the other hand many companies would think that manufacturing less but
Premium Marketing
10475 – Journal of Management and Marketing Research Target marketing and the product: categorizing products to understand the resulting marketing communication outcome measures Yuvay Jeanine Meyers Howard University ABSTRACT There is an increased expectation for American consumers to be presented with relatable images (Williams‚ Qualls‚ and Grier 1995). The use of Black models is now a commonplace occurrence in African American targeted marketing efforts; however there are a lack of studies
Premium Marketing
Nov 4 Regionalism Vs Multilateralism Regionalism Vs Multilateralism | Explained with the help of major trading blocks in the world economy | | The focus from the immediate consequences of regionalism for the economic welfare of the integrating partners to the question of whether it setup forces that encourage or discourage evolution toward globally freer trade. The answer is‚ “We don’t know yet.” One can build models that suggest either conclusion‚ but these models are still so abstract
Premium International trade World Trade Organization General Agreement on Tariffs and Trade
IKEA entered the Malaysian market as part of its expansion drive across Asia. Examples of Asia country that have IKEA franchise business are Malaysia‚ Taipei‚ Singapore and Hong Kong. Franchising has been extensively utilized in expanding to other areas of the world. Franchising help IKEA to achieve rapid national growth and increases the national market share‚ upgrade its service levels and making it able to allocate funds on their own. In franchising‚ the franchisees have to carry basic item
Premium Advertising
Interfaces and Communication Messages CheckPoint Table Top-level Object | Communicates With | Incoming Messages | Outgoing Messages | Graphical Interface/Central Computer | Communicates with the door‚ microwave generator‚ and table spinner | Incoming messages are from the user‚ i.e. power‚ timing‚ etc.‚ also from the door which tells the GUI if the wave generator is safe to go on | Outgoing messages tell the generator to begin making the waves‚ the table spinner to spin‚ and displays things
Premium Communication Graphical user interface Object-oriented programming