1. Why did most of the early PDA companies fail‚ even if they had innovative and sophisticated product design? Early PDA companies were first movers. First Movers have a major advantage of being “first to market” with new technology and can often gain a large advantage over competitors. In order to be a First-Mover‚ an organization must have a developed new technology with knowledge about the market‚ an established distribution system for the new technology‚ and an educated new customer who understands
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Sonic: America’s Drive-In - Case Analysis Table of Contents i. General Background / Key Issues ii. Analysis a. Internal Analysis b. External Analysis c. Business-level Strategy d. Corporate-level Strategy e. Structure and Controls f. Strategic leadership/ Entrepreneurship iii. Case Recommendations iv. Referenced i. General Background / Key Issues Sonic was created over 50 years ago‚ the enterprise started as a small drive in
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* Do you think Sonic would have grown as large as it did today if it had remained a sole proprietorship? Why or why not? * What were the advantages and disadvantages to sonic of each form of business ownership? * There have been lots of drive-in and fast food restaurants over time. In your opinion‚ what makes Sonic and other major franchises more successful than others? I personally do not think that Sonic wouldn’t have grown as large as they are now if they would have remained a proprietorship
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Kotler and Keller (2009‚ p. 482) define retailing to encompass all activities in selling goods or services to the final consumers for personal or business use irrespective of the type of organization‚ how the goods are sold or where the goods are sold. The retail sector accounts for a sizable share of the Philippine economy. Patalinghug (2001) claimed that the retail trade sector contributed on the average 10.7 percent of the Gross Domestic Product (GDP) from 1981 to 1999 and
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The film 13th by Ava DuVernay empowers and alerts the audience to the majority of the discrimination against people of color and especially black people that are victims of extreme predigest against them in so many different parts of life. The film does not signal out one or two individuals but singles out dozens of people in power‚ people who we think of as leaders‚ and huge organization that make laws for our country. DuVernays claims that we have not moved past the days of slavery and Jim Crow
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(features) of SONIC Product differentiation Branding abilities TARGET MARKET: Same/similar distribution channels Target group consisting of middle to upper-income professionals Multiple target segments Geographical coverage (primarily United States at this time) Successful identification of SONIC’s strategic group enables the company to illuminate the prominent smartphone market competitors. This allows SONIC to thoroughly analyze each company and formulate opportunities. For example‚ SONIC can strategize
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Marketing Management‚ 14e (Kotler/Keller) Chapter 2 Developing Marketing Strategies and Plans 1) The task of any business is to ________. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value at a profit D) reduce competition E) communicate similar value as provided by competitors Answer: C Page Ref: 33 Objective: 1 Difficulty: Easy 2) What is the traditional view of marketing? A) Firms should just focus on production because if the
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Marketing Management‚ 14e (Kotler/Keller) Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm’s intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit
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Executive Summary SONIC America’s Drive-In is a fast food joint where customers drive into a car slot and order from a menu at the driver’s side. Orders are placed through an intercom system‚ and then you can swipe your plastic card near the intercom to pay. The novelty is that servers roller skate out to your car for a true drive-in experience. There are two options either you can take your order to go‚ or stay and eat in the car. “SONIC has over 3‚500 locations in more than 40 states‚ serving
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Introduction To Marketing Chapter 1 Marketing: Managing Profitable Customer Relationships Marketing is the process my which companies create value for customers and build strong customer relationships in order to capture value from customers in return. The Marketing Process can be represented by a simple five-step model. In the first four steps‚ companies work to understand consumers‚ create customer value‚ build strong customer relationships. In the final step‚ companies reap the rewards of creating
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