Past Exam Questions Question 1 (Marketing – delivering and capturing value) a) Imagine you are purchasing a new IPAD device during the summer holidays. Discuss the types of marketing value you would get from purchasing and using this product offering (8 marks) b) Discuss what is meant by the following marketing terms a. the production concept b. marketing concept c. societal marketing concept (6 marks) c) Why are marketing relationships becoming more important for sellers? Identify
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Business Law 265 Spring 2008 Exam #1‚ February 26‚ 2008 1. Jerry sent a letter containing an offer to sell his mountain bike to Bill for $300. This letter was sent on Oct. 1 and it was received on Oct. 4. On Oct. 5 Bill sent a letter to Jerry accepting the offer. But then Bill changed his mind; on Oct 6 Bill sent a message by personal messenger to Jerry‚ rejecting Jerry’s offer. The messenger delivered the rejection and it was received by Jerry on Oct. 7. The letter containing Bill’s
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1- Business intelligence (BI) systems are information systems used to support management decisions by producing information for assessment‚ analysis‚ planning and control. 2- ad-hoc queries are essentially questions that can be answered using database data. 3- SQL Structured Query Language the universal query language of relational DBMS products is always behind the user friendly GUIs. 4- SKU stock keeping unit is a unique identifier for each particular item that cape CODD sells. 5-Extracting
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MODULE 2 Data Types & Measurements LEARNING OBJECTIVES Learning Objectives: Distinguish between qualitative(categorical) and quantitative (numerical) data. Distinguish between discrete and continuous numerical data. Identify the various scales of measuring data – nominal‚ ordinal‚ interval and ratio.. Implications of data types and measurement scales for statistical analysis. Reading Assignments Textbook – Chapters 1.1‚ 1.2‚ 1.3‚ 1.4‚ 1.5‚ 1.6 and 1.7
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decision of the marketing department of Wiggo in opening the outlet would be the following: Using the PESTLE Model for the situational analysis it was found that the main external factors which would influence Wiggo Tropico are the age distribution‚ class and mobility of the population‚ the target market being lower Middle class. The level of technology‚ the state of the economy and the political climate are all other factors affecting the tactical decisions of the Marketing Department. Wiggo’s
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Title : Marketing Management ) Credit Hours : (3) Three Hours Semester : second semester 2012/2013 Methods of Instruction :lectures‚ discussion‚ case studies‚ and presentations. Lecturer : Salah Sawalmeh Telefax : 02-2799497 E-mail : sodeh@econ.alquds.edu Course Objectives This course is concerned with the development‚ evaluation‚ and implementation of marketing management in complex environments. The course
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Accounting for Foreign Currency Transactions And Hedging Foreign Exchange Risk Multiple Choice 1. A discount or premium on a forward contract is deferred and included in the measurement of the related foreign currency transaction if the contract is classified as a a. hedge of a net investment in a foreign entity. b. hedge of an exposed asset or liability position. c. hedge of an identifiable foreign currency commitment. d. contract acquired to speculate in the movement of exchange rates. 2. The discount
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Cross-Cultural Issues in Marketing Communications: An Anthropological Perspective of International Business Kathy Tian Beijing Foreign Studies University Luis Borges Saint Xavier University Cultural factors have long been known to influence the communication and success potential of competition in conducting international business. Cultural awareness shapes how business firms behave in cross-culturally reflected international markets. It is broadly recognized that cultural factors act as invisible
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BANK MANAGEMENT SYSTEM PROBLEM STATEMENT: A Banking concern by the name “ABC Bank” wants to computerize its Banking Services. Bank Management is generally a very complicated task. To reduce the complexity‚ it wants to computerize its Banking services and for this purpose it wants software‚ which will handle all its transactions. The software created must get the overall information from the user. It should then give the user an option as to whether the user wants to make a withdrawal or
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MG 511 Strategic Marketing Case Study: Marketing Planning at ‘Just Us! Cafes’ Lecturer: Date: Name: Student No: Ms. x 20th Dec. 2010 Seánpaul Walsh X Contents: 1.0 3 1.1 Competitor Analysis 3 1.2 Specific Competitor: Kicking Horse Strategy 4 1.3 PEST 4 1.4 2.0 External Analysis Porter’s 5 Forces 4 Internal Analysis 5 2.1 Value Chain Analysis 5 2.2 BCG Matrix 5 2.3 Revenue Analysis 6 2.4 Geographic
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