1- Business intelligence (BI) systems are information systems used to support management decisions by producing information for assessment‚ analysis‚ planning and control. 2- ad-hoc queries are essentially questions that can be answered using database data. 3- SQL Structured Query Language the universal query language of relational DBMS products is always behind the user friendly GUIs. 4- SKU stock keeping unit is a unique identifier for each particular item that cape CODD sells. 5-Extracting
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MODULE 2 Data Types & Measurements LEARNING OBJECTIVES Learning Objectives: Distinguish between qualitative(categorical) and quantitative (numerical) data. Distinguish between discrete and continuous numerical data. Identify the various scales of measuring data – nominal‚ ordinal‚ interval and ratio.. Implications of data types and measurement scales for statistical analysis. Reading Assignments Textbook – Chapters 1.1‚ 1.2‚ 1.3‚ 1.4‚ 1.5‚ 1.6 and 1.7
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decision of the marketing department of Wiggo in opening the outlet would be the following: Using the PESTLE Model for the situational analysis it was found that the main external factors which would influence Wiggo Tropico are the age distribution‚ class and mobility of the population‚ the target market being lower Middle class. The level of technology‚ the state of the economy and the political climate are all other factors affecting the tactical decisions of the Marketing Department. Wiggo’s
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MPK732/932Marketing Management Written Assignment Trimester 1‚ 2012 Assignment on Virtual Shopping moves into grocery aisles Lecturer : Dr. Ho Yin Wong Group Members: Rudradutt Dave 212104408 YeduguriTejeshwar Reddy 212086416 Sameer A Shaikh 212096123 Gurbir Singh Gill 211725223 Due Date: 7 May 2012 Word Count: 4‚259 Table of Contents | Sr.no | Title | Page No | 1 | Introduction | 3 | 2 | Background | 4 | 3 | The environment‚ research and behaviour
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Accounting for Foreign Currency Transactions And Hedging Foreign Exchange Risk Multiple Choice 1. A discount or premium on a forward contract is deferred and included in the measurement of the related foreign currency transaction if the contract is classified as a a. hedge of a net investment in a foreign entity. b. hedge of an exposed asset or liability position. c. hedge of an identifiable foreign currency commitment. d. contract acquired to speculate in the movement of exchange rates. 2. The discount
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Cross-Cultural Issues in Marketing Communications: An Anthropological Perspective of International Business Kathy Tian Beijing Foreign Studies University Luis Borges Saint Xavier University Cultural factors have long been known to influence the communication and success potential of competition in conducting international business. Cultural awareness shapes how business firms behave in cross-culturally reflected international markets. It is broadly recognized that cultural factors act as invisible
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BANK MANAGEMENT SYSTEM PROBLEM STATEMENT: A Banking concern by the name “ABC Bank” wants to computerize its Banking Services. Bank Management is generally a very complicated task. To reduce the complexity‚ it wants to computerize its Banking services and for this purpose it wants software‚ which will handle all its transactions. The software created must get the overall information from the user. It should then give the user an option as to whether the user wants to make a withdrawal or
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LONDON SCHOOL OF COMMERCE COLOMBO CAMPUS SRI LANKA MBA FOR EXECUTIVES MODULE ASSIGNMENT : MARKETING MANAGEMENT Student Name: MAHESH UDUGAM KORALALAGE Student Registration No.: 0030nlnl0912 Module Lecturer: Khaldoun Dia-Eddine Module Tutor: Wimarshana Wijesuriya Date Submitted: 25.10.2012 Total Word Count: 2‚121 (Excluding references – Annex 1) “Gillette Fusion ProGlide Power” Razor in Sri Lanka 1. Executive Summary Gillete is the dominant market
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Examination Paper: Marketing Management IIBM Institute of Business Management 1 IIBM Institute of Business Management Examination Paper MM.100 International Marketing Management Section A: Objective Type (30 marks) Part One: Multiple choices: 1. International marketing includes activities that direct the flow of goods from a. One country to one country b. One country to another country c. One country to multiple country d. All of the above 2. ETC stands for a. Expert trading companies b. Essential
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agency that developed the ‘Jack-in-the-Box’ fast-food restaurants ads created a new ad with the return of a brand image that was remembered by customers from previous years‚ thereby creating a(n): A. advertising appeal. B. creative plan. C. marketing plan. D. sales approach. E. sales presentation. The advertising appeal refers to the approach used to attract the attention of consumers and/or to influence their feelings toward the product‚ service‚ or cause. AACSB: Reflective Thinking
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