1 PYC3704 EXAM PACK Worked and compiled by Lindokuhle M. Ubisi For And on behalf of Only for UNISA students doing the module Psychology Research (PYC 3704) © March 2014 2 Psychology Research (PYC 3704) Feedback on previous examination papers (2011 – 2013) Question 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 PYC 3704 - May/June 2011 – Previous examination paper Correct answers and explanations Option 1 is the most correct (pg 4). Proposed (tentative)‚ variables
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Marketing Management By Philip‚ Kevin Lane Keller‚ Abraham Koshy‚ Mithileshwar Jha SUMMARY by logo copy.tif Chapter 1 Understanding Marketing Management Marketing is an essential art and science that is engaged in a vast number of activities by both persons and organizations. It has become an increasingly vital ingredient in the success of a business. Good marketing is the result of careful planning and execution. There are two sides to marketing – the formulated side and the
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None of the options is correct 2. ROE for a bank is calculated by: A. dividing net after-tax income by total equity capital. B. dividing total operating revenue less operating expenses by total assets. C. dividing net pre-tax income by total equity capital. D. noninterest income less noninterest expenses divided by total earning assets. E. None of the options is correct. 3. The employee productivity ratio for a bank is equal to: A. net operating revenue less
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MARKETING LECTURE NOTES Dimitris Drosos Lecturer Technological Education Institute of Piraeus Business School Management Information System & New Technology Lab LOGO CONTENTS About Marketing Marketing - Product Marketing - Promotion Marketing Strategy E - Marketing GeoInformation and ICT in Market Research – Marketing Notes ABOUT MARKETING GeoInformation and ICT in Market Research – Marketing Notes WHAT IS MARKETING GeoInformation and ICT in Market Research –
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Umpqua Bank A Unique Banking Experience By Unit 4 Assignment AB219: Marketing Date: Umpqua Bank is certainly unique and definitely has a niche in the marketplace for individuals who seek a more relaxed personable experience when they do money related business. While this may be fine for some customers‚ it may not be to others. Cultural‚ Social‚ Personal and Psychological factors do indeed affect whether someone is going to choose Umpqua
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1- Banks perform the indispensable task of… A: intermediating savers and spenders. 2- Among the most important trends in banking‚ there have been… A: increase in bank branching‚ formation of more holding companies for the purchase of smaller banks‚ and mergers among the larger banks in the industry. 3- Among leading structural trends in the recent banking industry‚ there have been… A: Decline in independently owned banks‚ increase in the average size of individually owned banks‚ and entry
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products and managing the product life cycle Kotler et al.‚ Principles of Marketing‚ 6th edition © Pearson Education Limited 2013 Slide 9.2 New product development and product life-cycle strategies Topic outline • • • • • New product development strategy New product development process Managing new product development Product life-cycle strategies Additional product and service considerations Kotler et al.‚ Principles of Marketing‚ 6th edition © Pearson Education Limited 2013
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Kotler and Keller (2009‚ p. 482) define retailing to encompass all activities in selling goods or services to the final consumers for personal or business use irrespective of the type of organization‚ how the goods are sold or where the goods are sold. The retail sector accounts for a sizable share of the Philippine economy. Patalinghug (2001) claimed that the retail trade sector contributed on the average 10.7 percent of the Gross Domestic Product (GDP) from 1981 to 1999 and
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Marketing Management‚ 14e (Kotler/Keller) Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm’s intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit
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MARKETING MANAGEMENT Chapter 1 Defining Marketing for the 21st Century Five basic markets & their connecting flows Figure 1.1 Marketing Management - An Asian © Kotler‚ Keller‚ Ang‚ of Perspective Structure Leong & Flows in a Modern Exchange Economy Tan 4th Edition International Executive MBA PGSM Page I.01 MARKETING MANAGEMENT Figure 1.2 A Simple Marketing System © Kotler‚ Keller‚ Ang‚ Leong & Tan Marketing Management - An Asian Perspective 4th Edition
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