Exam preparation: ESC2 Intercultural management The exam questions will be based on all the information covered in lectures since the beginning of this class on October 3rd. You will particularly need to demonstrate precise knowledge of the cultural dimensions and theories studied in class including precise definitions and meanings of: i. The Hofstede and Trompenaars dimensions ii. Proxemics iii. Chronemics iv. Highand low context cultures There will be 3 sections Section 1. 15 multiple
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Service Marketing Management Introduction For this assignment I will be choosing a service organisation‚ with reference evaluating the service processes‚ service people and resource utilisation and how these approaches can possibly lead Starbucks to success. My evaluation of service processes‚ service people and resource utilisation will be appraised with references to purpose and limitation with regard to how the effective management of these areas will lead the organisation to success. Service
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and also to achieve its long term goal to have 30‚000 stores worldwide? Over years our company has built brand awareness and attracts many customers with the value products delivered to them. I think is the time to make some changes in one of marketing mix elements” promotion”. Should Starbucks Company include other elements in its promotion process such as sales promotion‚ coupon/discounts? One of our company guiding principles is” To embrace diversity as an essential component in the way
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Chapter2-----Topic 2: Planning Marketing Strategies 1. Identify the major components of strategic planning and explain how they are interrelated. The components of strategic planning consist of four main parts: 1. Analysis of organization’s strengths and weaknesses & Identification of organization’s opportunities and threats 2. Organizational mission and goal 3. Corporate and business-unit strategies 4. Each functional area of the organization (Marketing‚ Production‚ Finance and
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Suggested solution -- ACCO 230 Midterm exam‚ May 2013 Question 1 -- Multiple-choice 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. c d c b d b a a a e 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. a a e b a c b d e c -1- Suggested solution -- ACCO 230 Midterm exam‚ May 2013 Question 2 1-a. NM Ltd. Income Statement For the Year Ended December 31‚ 2012 Sales revenue Less: Sales returns and allowances Net sales Cost of goods sold Gross profit $210‚000 6
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HARVARD UNIVERSITY EXTENSION SCHOOL MGMT S-2600: FINANCIAL STATEMENT ANALYSIS STUDY GUIDE FOR MIDTERM EXAM 1). On October 2‚ 2011‚ Starbucks Corporation reported‚ on its Form 10-K‚ the following (in millions): Total expenses Operating income Net earnings 2011 $10‚452.4 1‚728.5 1‚248.0 2010 $9‚759.1 1‚419.4 948.3 What amount of revenues did Starbucks report for the year ending October 2‚ 2011? A) $10‚452.4 B) $ 8‚723.9 C) $11‚700.4 D) $12‚180.9 E) None of the above Answer: C Rationale: Revenues
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Check Your Understanding: 1. ________ is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives. Customer perceived value (CPV) is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives (Kotler & Keller‚ 2006‚ p. 177). 2. The 20-80 rule states _____. The well-known 20-80 rule says that the top 20 percent of the
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customer first. ABA Banking Journal‚ 92(7)‚ 67. [9] Carl Rutstein‚ (2006‚ June) Vice President‚ the Boston Consulting Group Daniel‚ E. (1999)‚ “Provision of electronic banking in the UK and the republic of Ireland” International Journal of Bank Marketing‚ vol. 17 no. 2‚ 72-82. Furst‚ Karen‚ William W. Lang‚ and Daniel E. Nolle‚ (2002)‚ Internet Banking: Development and Prospects‚ Program on Information Resources Policy Research‚ Harvard University [22] Hatice Jenkins‚ (2006) Article‚ Adopting internet
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TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE FACULTY OF ACCOUNTANCY‚ FINANCE AND BUSINESS ACADEMIC YEAR 2014/2015 SEMESTER 1 BACHELOR OF CORPORATE ADMINISTRATION (HONOURS) YEAR 2 BBDT2073 MARKETING MANAGEMENT GROUP WRITTEN ASSIGNMENT TITLE: _____DUTCH LADY MALAYSIA_____ LECTURER/ TUTOR: ____MR. LIM CHIN HOCK____ DATE OF SUBMISSION: _______17 JUN 2014_______ TUTORIAL CLASS: GROUP: _____GROUP 1‚8‚9_____ Company Background The story of the Dutch Lady was started from 50’s that is after the World War
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SE 477 Midterm Review Guide All material covered in lectures 1 to 5 may be included in the Midterm exam Exam format: Expected duration: < 1.5 hour. Maximum time allowed 3 hours. Review I may say “give 5 types of ‘things’” Like estimation techniques or methodologies I may ask ‘Tell me two approaches to X’ Especially interested in the pros & cons You did your readings‚ yes? Text & class slides Review – Estimate & Schedule Four primary steps Define work to be done (WBS) Estimate size
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