2011 MIS (Management Information Systems) Mid-Term Exam Multiple Choice‚ True/False‚ & Short Essay Questions This exam is worth 100 points. You have 1 week to complete this exam. Submit your file through the course website until April 26 (11:59 PM). Please note that late submission is not acceptable. There are three parts to this exam: Multiple choice‚ True/False‚ and short essay questions. This is an open book exam – you can use your text books/notes/Internet during the exam (Don’t forget
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Course: Marketing Management 1 Max. Marks:20 Time: 20 minutes Name----------------------- Roll no.----------------------- Answer any 20 from the following Multiple Choice Questions: Circle/fill up the blank 1. Companies that search for customers and may negotiate on the producer’s behalf but do not take title to the goods are called ________. a. marketers b. merchants c. facilitators d. agents e. none of the above Answer: d 2. A ________ strategy involves the manufacturer
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AP World History Midterm Exam Review Chapter 8 1. What specifically did the following regions or peoples diffuse through trade? China: India: Arabs: The Americas/Mesoamerica: Eurasia and North Africa: 2. The Silk Roads were land-based trade routes linking pastoral and agricultural peoples as well as large civilizations. How were goods transported along the Silk Roads to sustain the networks of exchange among its diverse people? 3. What region became the center of the Indian
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Anthropology 250 March 13‚ 2012 Midterm Section 1: Short Answer 2. List and briefly explain the three goals of archaeology. How do they apply and differ from the earlier paradigms of archaeology? * The three goals of archaeology are the study of culture history‚ reconstruct past life ways‚ and understand cultural processes. The study of culture history is to piece together the history of how culture changes over time. To reconstruct past life ways is a complex process that involves a
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There may be a question on the midterm relating to discounting and present value. This topic is covered in Chapter 1 of your text. Here’s an example problem. The present value of a stream of income or expenses is found the following process. First‚ a discount rate‚ r‚ is selected that reflects the opportunity cost of funds involved. For example‚ a risk free discount rate may be equal to the current rate of Treasury securities‚ about 2.5% to 3% currently. A discount rate that reflects greater
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Memo#1 TiVo Case Marketing Management Cheng Zhang QUESTION ONE: Briefing the CEO TiVo is adding subscribers at healthy pace‚ but faces some serious issues that need to be resolved if the company is to move forward or remain viable. I believe there are three crucial areas that we should address: revenue enhancement‚ marketing‚ and research. The first issue is revenue enhancement - to generate positive cash flow. Due to competitive pressures and the general inertia potential customers
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[pic] FACULTY OF COMMERCE MARKETING DEPARTMENT Some Scholars like John Pestrof regard R M as “old wine in a new bottle” while others regard it as a new approach representing a paradigm shift Discuss (30) Relationship Marketing can be defined as a strategy that is used by business organisation to learn more about customer’s mood and behaviours so as to develop stronger relationship with them. Peter Druker stated that the purpose
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marketing midterm exam marikian copeland American Public University March 28‚ 2015 MidTerm-Week 4 Question 1: Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity. Brand equity is a business having the clout and power of its product(s) to leverage that equity or clout for its need to raise capital or increase customers. Developing brand equity is important because it allows companies to interact with their customers in order to induce loyalty which
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8 3.0 The Marketing Mix 9 3.1 Product 10 3.2 Price 10 3.3 Place 10 3.4 Promotion 10 3.5 People 10 3.6 Process 11 3.7 Physical Evidence 11 4.0 Conclusion 14 5.0 Defining the Segment & Marketing Objective 14 5.1 SMART Objectives 15 5.2 Pestle Analysis 16/17 5.3 Swot analysis 17/18 6.0 Recommendations to changes to the Marketing Mix
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Financial Pillar F2 – Financial Management Instructions to candidates You are allowed three hours to answer this question paper. You are allowed 20 minutes reading time before the examination begins during which you should read the question paper and‚ if you wish‚ highlight and/or make notes on the question paper. However‚ you will not be allowed‚ under any circumstances‚ to open the answer book and start writing or use your calculator during this reading time. You are strongly advised to
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