Marketing Study Guide Chapters 1-4 Marketing – the activity for creating and delivering offerings that benefit the organization‚ its stakeholders‚ and society. Target Market – one or more specific groups of potential consumers toward which an organization directs its marketing program. Marketing Mix (The Four P’s) – Product‚ Price‚ Promotion‚ and Place. These are controllable factors that can be used within the marketing department to solve a marketing problem. Environmental Forces
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Nike: Sweatshops and Business Ethics History What started with a handshake between two running geeks in Oregon in January 1964 are now the world ’s most competitive sports and Fitness Company. Bill Bowerman the legendary University of Oregon track &field coach and Phil Knights a University of Oregon runner under Bowerman coach‚ found the Nike Company‚ named by the Greek winged goddess of victory. First the company was named Blue Ribbon Sports. The Nike athletic machine began as a small distributing
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Chapter 1 Demand States 1. Negative demand 2. Nonexistent demand 3. Latent demand – strong need that cannot be satisfied by an existing product 4. Declining demand 5. Irregular demand 6. Full demand 7. Overfull demand – more would like to buy than can be satisfied 8. Unwholesome demand – attraction to products with undesirable social consequences Key Customer Markets - Consumer‚ Business‚ Global‚ and Nonprofit and Governmental Types of Needs – Stated‚ Real‚ Unstated
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CSR Analysis and Impact on Operations Nike has a Code of Business Conduct and Ethics that includes its commitment to the environment and is a signatory of the UN Global Compact. Nike has created a team of sustainability managers led by an independent director. Its environmental goals include producing ’eco-friendly ’ products and minimizing its environmental impact through the reduction of greenhouse gases‚ organic solvents and PVCs. Nike acknowledges the difficulty of tracking environmental
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Chapter 1 Case Study 1. Develop a business profile for Hudson Kayak Adventures. Create a separate section for each of the following: HKA’s business activities‚ organization‚ resources‚ customers‚ and potential for Web-based marketing. Answer: Business Profile for Hudson Kayak Adventures Business activities: Kayaking rental‚ instruction‚ and guided tours along the Hudson River Organization: HKA includes Steve that gives lessons and guided tour groups. Linda who runs the office and‚ operates
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GYAAN KOSH TERM 1 Learning and Development Council‚ CAC Managerial Economics This document covers the basic concepts of Managerial Economics covered in Term 1. The document only summarizes the main concepts and is not intended to be an instructive material on the subject. Gyaan Kosh Term 1 MGEC Learning & Development Council‚ CAC Opportunity cost: Taken into account for economic decisions. Opportunity Cost is the “next best” or “alternative” benefit from an investment Sunk costs:
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Chapter 1 Human Resource Management Ivancevich‚ Human Resource Management‚ Ninth Edition 1 True/False Questions 1. Elder care benefits are becoming more important to employees. Answer: True Page: 3 Difficulty: Easy 2. Human resource management ‚ industrial relations ‚ and personnel are all terms that have been used to describe the HR function. Answer: True Page: 4 Difficulty: Easy 3. The number of companies offering online access to HR functions
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Nike Inc. International Strategic Marketing 8 Prepared for: 22-03-2009 Prepared by: Table of contents Case summary 3 Analysis Growth strategy 4 Competitor Analysis 6 SWOT analysis 8 Five forces model 9 Nike Case Summary Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is the world ’s leading supplier of athletic shoes and apparel‚ and a major manufacturer of sports equipment
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Performance Management System Helps Freeport-McMoRan Switch Strategic Gears Wilfredo Gonzalez University of the Incarnate World Abstract The company selected Taleo ’s new online performance management system. This system includes a very easy-to-use interface to allow employees and managers to establish well aligned goals. “Standards must be set for each department and individual position. This process is essential for the organization and for each employee” (Schwartz‚ 1999‚ p. 29). Most performance
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Louis Zecchino Case Study 1 I don’t feel that the fixed price contract agreed upon by Florida Retailing Company was the best way to procure ACME’s computer system. The reason for this is because with the agreement‚ 50% was being paid up front‚ where that could still probably be acceptable in a revised agreement‚ however‚ the other 50 % was being pad upon delivery. ACME received full payment without any guarantee that the computer system would be what as expected out of the system. This then hurt
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