LONDON SCHOOL OF COMMERCE COLOMBO CAMPUS SRI LANKA MBA FOR EXECUTIVES MODULE ASSIGNMENT : MARKETING MANAGEMENT Student Name: MAHESH UDUGAM KORALALAGE Student Registration No.: 0030nlnl0912 Module Lecturer: Khaldoun Dia-Eddine Module Tutor: Wimarshana Wijesuriya Date Submitted: 25.10.2012 Total Word Count: 2‚121 (Excluding references – Annex 1) “Gillette Fusion ProGlide Power” Razor in Sri Lanka 1. Executive Summary Gillete is the dominant market
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Contents 1.0 Abstract Acetaminophen and aspirin are both well-known drugs that relieve pain and reduce fever. This report looks at acetaminophen as a potential substitute for a patient who is allergic to aspirin. Acetaminophen‚ a common analgesic drug that can be bought over the counter‚ was synthesised by Hormon Northrop Morse. With acetaminophen consisting of a benzene ring‚ an amide and an alcohol group‚ it has the ability to stop pain and reduce fevers. However‚ due to the state of technology
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difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives (Kotler & Keller‚ 2006‚ p. 177). 2. The 20-80 rule states _____. The well-known 20-80 rule says that the top 20 percent of the customers may generate as much as 80 percent of the company’s profits. (Kotler & Keller‚ 2006‚ p. 184). 3. Formal groups having a direct influence on a person such as religious‚ professional‚ and trade union groups are _____
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WOLFGANG KELLER AT KONIGSBRAU-HELLAS A.E. Individual Case Analysis “Leadership is the art of getting someone else to do what you want done because he wants to do it” – Dwight D. Eisenhower Leadership styles vary from person to person. A person’s leadership style is indicative of that person’s personality. Like personalities‚ some leadership styles clash. Wolfgang Keller and Dimitri Petrou are an example of clashing leadership styles. Keller‚ an autocratic leader‚ manages differently than Petrou
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MG 511 Strategic Marketing Case Study: Marketing Planning at ‘Just Us! Cafes’ Lecturer: Date: Name: Student No: Ms. x 20th Dec. 2010 Seánpaul Walsh X Contents: 1.0 3 1.1 Competitor Analysis 3 1.2 Specific Competitor: Kicking Horse Strategy 4 1.3 PEST 4 1.4 2.0 External Analysis Porter’s 5 Forces 4 Internal Analysis 5 2.1 Value Chain Analysis 5 2.2 BCG Matrix 5 2.3 Revenue Analysis 6 2.4 Geographic
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decision of the marketing department of Wiggo in opening the outlet would be the following: Using the PESTLE Model for the situational analysis it was found that the main external factors which would influence Wiggo Tropico are the age distribution‚ class and mobility of the population‚ the target market being lower Middle class. The level of technology‚ the state of the economy and the political climate are all other factors affecting the tactical decisions of the Marketing Department. Wiggo’s
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their entirety by reference to the printed version of the Philips Annual Report 2011. The information in this PDF has been derived from the audited financial statements 2011 of Koninklijke Philips Electronics N.V. KPMG has issued unqualified auditors’ reports on these financial statements. This is the employee selection from the Philips Annual Report 2011 Contents Grey text indicates parts not included in this selection from the Philips Annual Report 2011. 15 16 Reconciliation of non-GAAP
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Chapter 10 Brand extensions Good or Bad: Brand extensions are a good business growth strategy as it allows the company to organically grow revenue. However‚ extensions must be carefully evaluated and chosen to ensure that the related affect is what is expected. For example‚ the company needs to make sure that any extension to the brand supports those brand elements or attributes that customers associate with the brand. Any product extensions that conflict‚ deteriorate or dilute the brand
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Analyse of Brick Lane “Brick Lane”‚ written by Monica Ali‚ is the story about Nazneen‚ a young Bangladeshi woman living in Brick Lane‚ London. Nazneen was given into an arranged marriage to a lower middle class man‚ almost triple her age. Nazneen struggles to find her voice in the British society‚ and faces several multicultural difficulties. I find the main character’s role in the story to be very interesting. Therefore I will analyse the main character and some of the multicultural differences
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1 Learning issues for Chapter One: Why is marketing important? What is the scope of marketing? What are some fundamental marketing concepts? How has marketing management changed? What are the tasks necessary for successful marketing management? 2 What is Marketing? The American Marketing Association: “Marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships
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