Previous Exam questions CHAPTER 1 (NB) International marketing - Defined • Performance of business activities designed to plan‚ price‚ promote and direct the flow of a company’s goods and services to consumer or users in more than one nation for a profit. • The only difference between domestic marketing and international marketing is that in International marketing‚ marketing activities take place in more than one country – needs to account for diversity and complexity found in international
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managing the product life cycle Kotler et al.‚ Principles of Marketing‚ 6th edition © Pearson Education Limited 2013 Slide 9.2 New product development and product life-cycle strategies Topic outline • • • • • New product development strategy New product development process Managing new product development Product life-cycle strategies Additional product and service considerations Kotler et al.‚ Principles of Marketing‚ 6th edition © Pearson Education Limited 2013 Slide 9
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Past Exam Questions Question 1 (Marketing – delivering and capturing value) a) Imagine you are purchasing a new IPAD device during the summer holidays. Discuss the types of marketing value you would get from purchasing and using this product offering (8 marks) b) Discuss what is meant by the following marketing terms a. the production concept b. marketing concept c. societal marketing concept (6 marks) c) Why are marketing relationships becoming more important for sellers? Identify
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BBB1014 Understanding Management Tutorial 3 1. How can you prepare yourself to become an effective manager in an increasingly uncertain and global business environment? 2. Would the task environment for a cellular phone company contain the same elements as that for a government welfare agency? Discuss. 3. What do you think are the most important forces in the external environment creating uncertainty for organizations today? Do the forces you identified typically arise in the task environment
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[pic] Marketing Management Assignment Microsoft Surface Marketing Plan Name : Felicia Tan Siew Yan I/C Number : 941118-14-6174 Student ID : UKTB-00007/0113 Programme : UKT Business Degree January Intake Date : 12 August 2013 Table of Contents Executive Summary ……………………………………………………………… 1.0 Introduction ..................................... 2.0 Company Background ................ 2.1 The Range of Products .......................................
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Home Improvement strives to provide marvellous shopping experience that consumer have never experienced before via marketing strategies. This essay will outline the marketing environment analysis of Masters Home Improvement in terms of macro and micro factors. Then‚ it will discuss the marketing approach. In the end‚ some recommends will be given to Masters Home Improvement. 1. Marketing Environment Analysis—Micro Trends 1.1 Customers According to Kotler and Armstrong (2012‚ p. 93)‚ Customers are
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“Appreciating brands as assets through using a two-dimensional model”‚ International Journal of Advertising‚ 8‚ 4‚ pp. 111-119. • Elliot‚ G.‚ Rundle-Thiele‚ S. & Waller‚ D. (2010)‚ Marketing‚ Wiley‚ Milton. • Lewis‚ C. & Vickerstaff‚ A. (2001)‚ “Beer branding in British and Czech companies: A comparative study”‚ Marketing Intelligence & Planning‚ 19‚ 5‚ pp. 341-350. • Meyvis‚ T. & Janiszewski‚ C. (2002)‚ “Consumers’ Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information”
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Alethea Marketing Plan Contents Executive Summary 3 Situation Analysis 4 Market Characteristics 4 Trends and Drivers 4 Legal‚ Political and Economic factors 4 Alethea School 5 Objectives 5 Target Market 5 SWOT Analysis 6 Strengths 6 Weaknesses 6 Opportunities 6 Threats 7 Market Definition and Segmentation 7 Competitive forces 9 Goals‚ Outcomes‚ and Performance Measures 9 Goal One: High Quality Learning Opportunities 9 Goal Two: Excellence in Student
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Chapter 1: Introduction to Operations Management Overview This chapter provides a definition of operations management. The role and importance of operations in an organization are described‚ along with operations decisions that are made. The differences between manufacturing and services are described. The history and current trends of operations management are discussed‚ including the impact of information systems. Finally‚ the interaction between operations and other business functions
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create or maintain: c. Brand identity 6. It involves a pricing strategy that charges customers different prices for the same product or service. b. Price discrimination 7. It refers to an arrangement where another company through its own marketing channel sells the products of one producers. d. Strategic channel alliance 8. It involves facility consisting of the means & equipments necessary for the movement of passengers of goods. c. Transportation 9. The advertising which is
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