GKM COLLEGE OF ENGINEERING AND TECHNOLOGY DEPARTMENT OF MANAGEMENT STUDIES BA 9221 OPERATIONS MANAGEMENT TWO MARK QUESTIONS Unit I 1.Define Production Management It is the process by which raw material and other inputs are converted into finishedgoods. 2.What are the needs or Objectives of Production Management. To manufacture the products as per the specification To effectively manage the available resources and facilities To produce products as per the market requirement . 3
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but what about men? Is there any sunscreen exclusively for men? The sunscreen market in UK is over the £259 million (Bee‚ 2010)‚ and it is focused on women only‚ so there is a potential market with the men segment. Based on this necessity‚ the marketing team will encourage the brand to launch a new product that meets men´s needs‚ wants and demands‚ with special features and well-accurate means of communication. Due to being an innovative product in the market‚ it will create interest among men and
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Four Ps Four Cs Definition Product Consumer wants and needs A company will only sell what the consumer specifically wants to buy. So‚ marketers should study consumer wants and needs in order to attract them one by one with something he/she wants to purchase.[7][9] Price Cost Price is only a part of the total cost to satisfy a want or a need. The total cost will consider for example the cost of time in acquiring a good or a service‚ a cost of conscience by consuming that or even a cost of
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PART 1 Understanding Marketing Management Chapter 1 | Defining Marketing for the 21st Century Chapter 2 | Developing Marketing Strategies and Plans a Ch ter p 1 In This Chapter‚ We Will Address the Following Questions 1. Why is marketing important? 2. What is the scope of marketing? 3. What are some core marketing concepts? 4. How has marketing management changed in recent years? 5. What are the tasks necessary for successful marketing management? One of the key factors in Barack
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Marketing Management (MMG500) Marketing Plan Waitrose/ Waitrose wine direct By: 490767 Word count: Executive summary Kotler defines marketing as “a social and managerial process by which individuals and groups obtain what they want and need through creating‚ offering‚ and exchanging products of value with others.” his view on marketing looks at marketing being more of an exchange process. [Kotler‚ 1991] In Elements of marketing‚ Prentice Hall‚ 1975;"Marketing is all those activities involved
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(2004). Cooperatives: Emerging issues and challenges. Kurukshetra 52 (12). Dash‚ B.M. (2005). Impact of cooperatives in rural development and factors inhibiting its performance. A Review of literature submitted in the Department of Social Work‚ Delhi School of Social Work‚ Delhi University. Dash‚ B.M. (2006).Cooperative movement in India: Impact on Rural India. Paper presented in the 32nd All India sociological conference‚ Chennai. Dash‚ B.M. (2007).Entrepreneurship through cooperatives: A suitable vehicle
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Project Management 1. Define a) Project b) Project Management c) Process d) Resources e) Project Cost . Project Clear and accurate definition of a project is one of the most important actions you can take to ensure the project ’s success. The clearer the target the more likely you are to hit it. Defining a project is a process of selection and reduction of the ideas and perspectives of those involved into a set of clearly defined objectives‚ key success criteria and evaluated risks. This
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1. A decision is a choice made between two or more alternatives. 2. A significant decision can have a large impact on the management system itself as well as the manager who makes them. Insignificant decisions affect only a small number of company members‚ costing very little to carry out and producing only a short term effect on the company. 3. Night club managers would have to make programmed and non-programmed decisions while working. Traditionally they would make decisions out of
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2 2. Understanding E-commerce Environment: 2 2.1 E-commerce: 2 2.2 Nature of E-commerce: 2 2.3 Forms of E-commerce: 3 3. Analysis of E-commerce Business and Revenue Models: 3 3.1 Online Business and Revenue Models: 4 3.2 Impact of E-commerce on Business and Revenue Models: 4 4. Role of Technology in OnlineBusiness: 4 4.1 Role of Technology in Supply Chain: 5 4.2 Role of technology in value chain: 5 4.3 Treat customers individually in e-commerce: 5 5. Role of social
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office: Mortimer House‚ 37-41 Mortimer Street‚ London W1T 3JH‚ UK Journal of Marketing Management Publication details‚ including instructions for authors and subscription information: http://www.tandfonline.com/loi/rjmm20 Competitive advantage‚ private-label brands‚ and category profitability Michael S. Pepe ‚ Russell Abratt & Paul Dion a b a b c Siena College‚ New York‚ USA Nova Southeastern University‚ Florida‚ USA and Wits Business School‚ University of the Witwatersrand‚ South Africa
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