producers of quality reports for your business. Specific area of your business. Any unknown problem that you may face in your organization but you don’t know about that. Our consultancy will boost up your business it is guaranteed. STRATEGIC MARKETING (Pepsi) Presented to: Sir Jawad Saleem Presented by: Hassan Askari 072118 Haris Farooq 072116 Saima Razzaq 072124 Qura-Tul-Ain 072109 Date: 28-11-2008 ACKNOWLEDGEMENT We owe our gratitude to Allah Almighty whose shower of blessings and
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Introduction Marketing orientation is defined as the implementation or completion of a marketing concept that essentially caters to the customers. The term is otherwise known as marketing concept or consumer focus. With marketing orientation‚ a small business orbits it’s proper choices across the would like and requirements from the marketplace‚ such as potential prospects. A company which is marketing-orientated has got the commitment to valuing customers and also the customers’ needs. Actually
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• The Extended Marketing Mix‚ 7Ps One of the earliest marketing mix models was by McCarthy (1960) and defined the 4Ps: Product‚ Price‚ Place‚ and Promotion. This was further improved by Booms and Bitner (1982) taking into consideration the service industry which introduced 3 more Ps: People‚ Physical evidence and Process. (Blythe‚ 2006) Product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption. It includes physical objects‚ services‚ persons‚ places
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Marketing and the 7Ps A brief summary of marketing and how it works © The Chartered Institute of Marketing 2005 www.cim.co.uk/marketingresources www.cim.co.uk/knowledgehub | 1 Marketing and the 7Ps: A brief summary of marketing and how it works ONE What is marketing? he Chartered Institute of T Marketing offers the following Marketing is the management process responsible for identifying‚ anticipating and Every product we buy‚ every store we visit‚ every media
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service because they can save lots of time and money as well. http://www.livescience.com/8173-makeup-makeover-truth-cosmetics.html http://www.powerretail.com.au/pureplay/the-beauty-myth-why-australians-buy-cosmetics-from-overseas-etailers/ Marketing is very important since
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Four Ps Four Ps Marketing Mix Product Price Promotion Place Marketing Mix The concept is simple. Think about another common mix - a cake mix. All cakes contain eggs‚ milk‚ flour‚ and sugar. However‚ you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar! Marketing Mix It is the same with the marketing mix. The offer you make to your customer can be altered by varying the mix elements. So for a high profile brand‚ increase the focus
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Name : Shallini Sharma Regd. No. : 2020070004 Class & Sec. : MBA (A) Name & address of org. : Dr. Reddy’s Laboratory‚ Hyderabad. Training Supervisor’s Name : Mr. Bindusar Kalia Designation : Professional Service Representative. Mobile No. : 9876899208 My professional Profile: Respected sir
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The Expanded Marketing Mix: IKEA Introduction At any successful company‚ marketing seeks to connect with customers‚ serve their needs‚ and accomplish the stated mission of the organization. A successful marketing process creates value through consumer satisfaction from brand building before the sale to post-sales service and support (Kotler et al‚ 2001). The marketing strategy process has four primary segments: product‚ price placement‚ promotion and people (Kotler et al‚ 2001). Companies with
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Place TGV now has 20 premier multiplexes at significant shopping centres in Selangor‚ Kuala Lumpur‚ Ipoh‚ Seremban‚ Johor Bahru‚ Terengganu and Penang with a sum of more than 165 screens and over 31‚000 seats. The location accessibility is very convenient for customers as its outlets can be found at most shopping centres. The distribution channel TGV had used is through internet and retail. Customers can purchase TGV cinemas ticket through the official website of TGV or at any TGV cinema outlets
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Situation Analysis of White Castle Systems Inc. Introduction White Castle is known as the original fast-food hamburger chain. The first White Castle opened it ’s doors in Witchita‚ Kansas‚ in 1921. White Castle (WC) has since grown to 393 restaurants in 11 states (White Castle hamburger...‚ 2004) and is now expanding internationally. By analysing White Castle ’s internal strengths‚ internal weaknesses‚ external opportunities‚ and external threats‚ otherwise known as a SWOT analysis (Kerin‚ 2005)
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