Marketing mix of Walton Group of Bangladesh Executive Summary: This report was commissioned to analyze and evaluate performance and future prospects of Walton in a growing domestic electronic market.The research reveals that in a continuously growing market‚ Walton has become a reliable name for customers. Countrywide network‚ inclination towards quality and dedicated team of employees are the main causes of its success. Though it had started business with home appliances‚ yet it has always been
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Faculty of Business and Information Technology Assignment Cover Sheet Programme: Bachelor of Applied Business Studies Lecturer Name: ____TENE‚ Kingi_______________________ Paper Number and Name: _____________________________ 341 Marketing Strategy_______________________________ Assignment Title____Assessment 3______________________ Due date: ____27‚ Apr‚ 2011______________________ We‚ as the members of Group ___ [indicate your Group number]‚ certify that this is our own work and
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Baskin Robbins Introduction Nearly three-quarters of a century ago‚ two brothers-in-law shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families. Burton "Burt" Baskin and Irvine "Irv" Robbins had a mutual love of old-fashioned ice cream and the desire to provide customers a variety of flavors made with ingredients of the highest quality in a fun‚ inviting atmosphere. They started out in separate ventures at the advice of Irv’s father. In 1945
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Marketing Mix Used by Big Bazaar 1.) Pricing: - The pricing objective is to gain the “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: a.) Value Pricing (EDLP- Every Day Low Pricing): - Big Bazaar promises consumers the lowest available price without coupon clipping‚ waiting for promotions‚ or comparison shopping. b.) Promotional Pricing: - Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs.49‚ Rs.99‚ Rs.199
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Global Marketing Management: Planning and Organization Section A: Global Marketing Management Global Marketing Management: An Old Debate and a New View: The approaches to global marketing have revolved over the decades. The following trends have been observed: ▪ 1970’s: “standardization vs. adaptation” ▪ 1980’s: “globalization vs. localization” ▪ 1990’s: “global integration vs. local responsiveness” ▪ 2000’s: mixture of global‚ localization The recent trend of mixture of
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Organization Behaviour Four external forces that affect an Organization Written by Nazar Elkhawad Table of Contents Terms of reference: 3 Introduction: 4 Global perspective 5 Economic growth 5 Inflation 5 Interest rates 5 PEST Macro analysis 5 Political atmosphere 5 Social environment 6 Technological development 7 Economical environment 8 Bibliography: 9 Terms of reference: This report was commissioned by the lecture of Management and Organisation Behaviour as individual
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The question in the case is whether Kim should spend the fresh (2nd round) VC financing in Marketing and scale up the business or should focus the resources on fine tuning the existing product. Our recommendation is that the company should allocate around 70% of $4mn in marketing spend and 30% in product development and fine tuning the existing one. This recommendation is primarily based on the fact that the company should maximize the first mover advantage and develop barriers to entry by reducing
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decades. This fact is however connected to the highly increasing level of poverty‚ which is further exacerbated by the pandemic problem of inequality. According to the UNDP Millennium Human Development Report (2001)‚ "Nigerian economy has been suffering from severe and persistent regression since the mid-1980’s. Its GDP‚ which was US $93.3bn in 1980 is now currently about one-quarter of what it was a quarter of century ago." The movement backward has been so fast‚ that Nigeria‚ which was ranked 20th
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Perspectives and Historical Development The ideas and interests central to macromarketing have been with us for Millennia. History of the Peloponnesian War (Thucydides‚ 1972 [431~424 B.C.])‚ the Magna Carta (Danziger and Gillingham‚ 2004)‚ and The Travels (Marco Polo‚ 1958 [circa late 13th Century]) provide just three examples of works in which trade‚ markets‚ marketing and concerns for societal welfare were themes. Macromarketers regularly delve into such literature‚ because they find it intrinsically
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TRENDS IN THE CONTEXT OF ORGANIZATION DEVELOPMENT The field of OD is evolving‚ but so too is the context within which OD is applied. As summarized in figure 25-2. Several interrelated trends are affecting the context within which OD will be applied in the near future. They concern various aspects of the economy‚ the workforce‚ technology‚ and organizations. In some cases‚ the trends will directly affert OD practice. Technology trends‚ such as Internet portals‚ voice over the internet‚ and wireless
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