"Marketing mix and cheesecake factory" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Powerful Essays

    The Cheesecake Factory

    • 1053 Words
    • 5 Pages

    * The first time The cheesecake factory is opening an outlet in Asian country. * The Cheesecake Factory has never existed in Singapore before. There is zero brand awareness in Singapore. * The restaurant lacks the brand recognition and loyalty its competitors have already accumulated in Singapore market. Objectives What are the client’s marketing objectives? * To attain a sales total of SGD3 million in 2014. * To open one The Cheesecake Factory outlet in Singapore in

    Premium Advertising Target audience

    • 1053 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    The Cheesecake Factory

    • 1368 Words
    • 6 Pages

    You will have different people who have different tastes. The Cheesecake Factory is a restaurant with large variety‚ and food of the highest quality. It also has a wonderful atmosphere due to its interior design and organization which makes it an attractive restaurant to visit. I decided to pay the Cheesecake Factory at the Live! Casino in Hanover‚ MD a visit with four friends on a nice summer afternoon. Like all Cheesecake Factories‚ the exterior to this restaurant is fancy. The building is designed

    Premium The Cheesecake Factory Food Restaurant

    • 1368 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    The Cheesecake Factory

    • 403 Words
    • 2 Pages

    The Cheesecake Factory Code of Ethics SFC Carlton Hunter Professor Beth Kane Introduction to Business 08 September 2013 The Cheesecake Factory The Cheesecake Factory was established in the 1940s by Oscar and Evelyn Overton. Mrs. Overton personally made baked cheesecakes in the basement of their home for the best local restaurants. In 1972 they moved their business to Los Angeles‚ CA where they opened a 700 square foot store known as the Cheesecake Factory. Thirty years later The Cheesecake

    Premium Ethics The Cheesecake Factory

    • 403 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The Cheesecake Factory

    • 718 Words
    • 2 Pages

    The Cheesecake Factory The cheesecake Factory has an established code of ethical conduct that is needed to factor in maintaining a balance in the human aspect of ethics and the link to the business success for The Cheesecake Factory. Leaders in the upper management need to be careful about their actions‚ and how they address other employees and how they make important decisions to help the company. Even though the areas of the Cheesecake Factory’s code of ethical conduct is important for the success

    Premium The Cheesecake Factory Business ethics Ethics

    • 718 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Swot: Cheesecake Factory

    • 1229 Words
    • 5 Pages

    Cheesecake Factory’s SWOT Terrance Gaiter Professor James Day Intro to Business July 21‚ 2013 The Cheesecake factory founded in 1972 by Evelyn and Oscar Overton has been one of the most famous family eatery in America. Just the name along sets it apart as an iconic and delectable place‚ you can tell that cheese cakes are just one of many of the restaurants specialties that it has to offer. Back in Detroit within the 1940s Evelyn created her own original recipe for cheese cake where Evelyn

    Premium SWOT analysis The Cheesecake Factory Restaurant

    • 1229 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    The Cheesecake Factory? Differentiation and positioning in casual dining restuarnat 1. the upscale environment in a casual dining segment 2. brand equity 3. numerous selections in the menu to satisfy different kinds of customers 4. Generous portion for family and friends’ gathering; or as a taking home 2nd meal 5. cheesecake as their signature desert‚ which comes in various flavors 6. Serve customers who want to eat at anytime and any place For more than 30 years The Cheesecake Factory

    Premium The Cheesecake Factory Restaurant

    • 536 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    employee and make them align their goals towards the goals of the organization as the organizations with a shared goal are more successful than that of having deviated ones. In the current case‚ we are talking about the Mission and Vision of “The Cheesecake Factory” which are as follows : Mission “To create an environment where absolute guest satisfaction is

    Premium Statements Strategic planning Mission statement

    • 465 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Identifying your competitive advantage Cheesecake Factory Identifying your competitive advantage Cheesecake Factory Strayer University BUS 100 Intro to Business Doctor Latasha Bennet [Type the fax number] 7/18/2013 Strayer University BUS 100 Intro to Business Doctor Latasha Bennet [Type the fax number] 7/18/2013 Octavia Jenkins [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here

    Premium The Cheesecake Factory Management English-language films

    • 508 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    As consultants for the restaurant The Cheesecake Factory‚ we have decided that we are going to expand the ever-popular restaurant chain to Spain by means of a joint venture. We are choosing to expand internationally by partnering with a trendy American- style restaurant that operates in Europe‚ Foster’s Hollywood. The benefits of choosing this mode of entry is that Cheesecake Factory will be able to enter into the restaurant industry in Spain with ease by gaining valuable knowledge about the culture

    Premium The Cheesecake Factory Marketing United States

    • 3339 Words
    • 14 Pages
    Better Essays
  • Good Essays

    Running Head: CHESSECAKE FACTORY 1 Cheesecake factory Richard Allen Professor Hutter Business 100 October 28 2013 Running Head: CHESSECAKE FACTORY 2 Cheesecake factory is one of the best restaurants around. When you walk into the cheesecake factory the scenery is very beautiful. The staff is dressed nicely

    Premium The Cheesecake Factory Food Restaurant

    • 610 Words
    • 3 Pages
    Good Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50