to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involves a business venture. Albert Humphrey is credited for the creation of this technique. The Cheesecake Factory is an very successful company. In my research I found two companies that have conducted SWOT analysis on the Cheesecake Factory. The Cheesecake Factory is a company that operates in the U.S. and the headquarters is in Calabasas Hill‚ California. There are 109 upscale casual dining restaurants under the brand. On the
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MARKETING RESEARCH PROPOSAL ON THE CHEESECAKE FACTORY BACKGROUND: ”To create an environment where absolute guest satisfaction is our highest priority” This is the mission of a company dreamt by Evelyn Orton and her husband in the basement of their home in Detroit which was later realized by their son. A story that manifests how talent combined with hard work produces positive exponential outcomes. The Cheesecake Factory is an upscale casual dining concept that offers approximately 200 menu items
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the American Dream‚ The Cheesecake Factory is everything you would expect a chain restaurant to not be. The Cheesecake Factory got their famous cheesecake recipes from a woman named Evelyn Overton. Overton decided to open up a small cheesecake shop in Detroit‚ Michigan in the 1950’s. About 20 years later‚ Overton’s son‚ David‚ opened a small cafe to feature his mother’s famous cheesecakes on the menu. Another 20 years later‚ David Overton opened the first Cheesecake Factory restaurant and expanded
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The Cheesecake Factory Background of the Company: The Cheesecake Factory was founded by Oscar and Evelyn Overton. Evelyn first decided to open a business after making a cheesecake for her husband’s employer in 1949. Evelyn opened a small cheesecake shop in Detroit‚ Michigan‚ in the late 1950s‚ but later gave it up in order to raise her two children. She continued to supply cakes to several local restaurants through a kitchen in her basement. In 1972‚ Oscar and Evelyn Overton moved to the Woodland
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Analysis ..14 Table 4- Horizontal Analysis for 3 restaurants ... 14 Appendix of Financial Statements ..15 The Cheesecake Factory(CF)‚ which first went public in September 1992‚ is a strong player in the full-service restaurant industry. It is one of the fastest growing restaurant chains with over 85 restaurants nationwide. Cheesecake Factory currently has 51.824 million common shares of stock outstanding with a market value that fluctuates around $40-$45 per share. Since turning
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inside the Cheesecake Factory ’s set of principles‚ which will likewise recognize the criticalness of the set of accepted rules and why it is imperative to the accomplishment of the Cheesecake Factory. This paper will likewise clarify how the implicit rules can be executed by the organization‚ objective control to determine adherence to the code‚ and ultimately‚ three ways the restaurant can take part in socially responsive exercises in the group in which it works. The Cheesecake Factory has a fairly
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The Cheesecake Factory‚ I once believed that the establishment would be a bakery that primarily sold cheesecakes‚ sweets and such. Although‚ I’ve never heard much about the restaurant‚ or what it actually was other than people are familiar with the establishment and only comment on the cheesecakes. Yet‚ I had not known that that was the place I was dining in‚ I only believed under presumption of its name that we were going to eat at some other random place when I walked through the doors of the restaurant
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As the CEO of the Cheesecake Factory Incorporated based in Philadelphia‚ I would like to touch base on our code of conduct which outlines many different key areas for employees and employers. However‚ I wanted to stress some particularly significant points to discuss and review‚ with all members of Cheesecake Factory Incorporated. First off‚ I would like to touch on part B of section 2 under YOUR RESPONSIBILITIES - ‘Compliance with Laws’‚ particularly‚ our laws relating to sexual harassment‚ drug
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COMPETITIVE ADVANTAGE 1 THE CHEESECAKE FACTORY COMPETITIVE ADVANTAGES: STRENGTHS AND WEAKNESSES Dorene Utley Introduction to Business: BUS 100 Professor Cynthia McPherson July 31‚ 2013 COMPETITIVE ADVANTAGE 2 The Cheesecake Factory boasts profits and productivity in a SWOT analysis with their strengths and weaknesses. To remain successful in a business‚ the company has to be aware of the strengths and weaknesses. This business started out back in the mid-twentieth century with
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The Competitive Advantages and Disadvantages of The Cheesecake Factory Business 100 October 24‚ 2013 The Cheesecake Factory opened its first casual upscale restaurant in 1978 in Beverly Hills‚ California. The restaurant came by way of the “The Cheesecake Factory” store founded by Evelyn and Oscar Overton. Their son David Overton set out to offer their guests more than just cheesecake. What The Cheesecake Factory set out to accomplish created more competitive advantages for itself. Although
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