How and Why Multinational Corporations Pursue CSR Strategies: the Case of Nestle in China Anna Chou A thesis in partial fulfillment of the requirements of the Interdisciplinary Honors Thesis Written under the direction of Professor Kathe Newman Bloustein School and Professor Michael Santoro Rutgers Business School School of Arts and Sciences‚ Rutgers University 2013-2014 Electronic copy available at: http://ssrn.com/abstract=2420273 Table of Contents Abstract
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Corporate Social Responsibility activities (Kotler and Lee 2005)‚ from now on abbreviated CSR. The desire of doing well and doing good in the society in which the company is operating have been of increasing interest world wide during the last decade. As a result‚ corporate reporting on social responsibility initiatives can more often be found in companies´ marketing strategies (Kotler and Lee‚ 2005). Even though CSR activities are increasing among today´s organizations there is still lack of a general
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change. Mr Koh Juan Kiat explained that adopting CSR brings intangible benefits such as a good reputation for the company‚ high morale among employees and improved performance and attracts investors. Employees will also take greater pride in their company and this will affect productivity (Tay 2009). A enterpise‚ which has the ambitious goal‚ will attempt to bulid the CSR programs to arrive win-win. The enterpise can make the use of reputation for CSR programs to promote corporation’s strength or earn
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1.0 Background 1.1 Introduction The purpose of this research is to gain a deeper insight into the attitudes of 18 – 25 year olds shopping at Sainsbury’s who are aware of CSR as a business practice‚ the perceptions they have built up in response to Sainsbury’s promotions and the longer term behaviours this might engender in them as a result‚ focusing on the following: 1. Amount of packaging used by Sainsbury’s 2. Recyclability of Sainsbury’s packaging 3. Sourcing of Sainsbury’s
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critically assess whether the marketing mix contributes to the success of the organization: Does the Marketing Mix contribute to the success of Ryanair? Student ID: 8392312 Course Code: BMAN70441 1. Introduction The marketing mix is an essential perspective in both marketing research and implementation. As the most common concept of the marketing mix‚ the classification of four Ps (Product‚ Price‚ Promotion and Place) is generally considered the synonym of the marketing mix and has been used by marketers
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of Corporate Social Responsibility‚ or CSR‚ believes that everything cannot be left up to the market. The market exists to make profits at all costs. So‚ there needs to be a mechanism in place where social causes and the environment are taken care of. In the age of social media‚ watchdog groups and the green movement‚ businesses and corporations have become extremely transparent. There are‚ and have been‚ superficial attempts by businesses to employ CSR as a way of mitigating the terrible effects
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a major hindrance that stops organisations in practising CSR a) No knowledge about CSR b) Inadequate financial resource c) No relevant experience and skill d) Others__________________________ Which of the following factors are the major limiting factors in your way to CSR Breadth of CSR not defined Government regulations Financial limit of CSR not defined Philanthropy can’t be measured B1. Does your company engage in CSR initiatives (by this we mean managing corporate activities
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(a) Discuss on the importance of corporate social responsibility to business organisations. (20marks) The CSR activities will bring some benefits. Firstly‚ it would enhance the organization’s credibility and reputation. As for risk management‚ modern organizations implement risk management strategies to decrease or even eliminate the risk posed on the organization by a variety of practices associated to several potential threats. Organizations that have made strong efforts over the years
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CSR IMPLEMENTATION A. Short history of CSR In the global context‚ the term CSR into use since the 1970s and increasingly popular‚ especially after the attendance book Cannibals With Forks: The Triple Bottom Line in the 21st Century Business (1998)‚ by John Elkington. Developing three essential components of sustainable development‚ namely economic growth‚ environmental protection‚ and social equity‚ which was initiated by the World Commission on Environment and Development (WCED) in the Brundtland
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RESPONSIBILITY STRATEGY‚ MARKETING PERFORMANCE AND MARKETING SUSTAINABILITY: AN EMPIRICAL INVESTIGATION OF ISO 14000 BUSINESSES IN THAILAND Srisunan Prasertsang‚ Mahasarakham Business School‚ Mahasarakham University‚ Thailand Phapruke Ussahawanitchakit‚ Mahasarakham Business School‚ Mahasarakham University‚ Thailand ABSTRACT This study examines the impacts of six dimensions of corporate social responsibility strategy on marketing sustainability through mediating influences of marketing image‚ customer satisfaction
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