Faculty Board of Economic Sciences‚ Communication and IT Business Administration Starbucks with Corporate Social Responsibility (CSR) “How Starbucks succeeds in a business world with CSR” 15 Credits Master Thesis (FEAD 01) Thesis Advisor: Bo Enquist Co-reviewer Lars Haglund The Authors: Sornchai Harnrungchalotorn Yaowalak Phayonlerd Karlstads universitet 651 88 Karlstad Tfn 054-700 10 00 Fax 054-700 14 60 Information@kau.se www.kau.se ACKNOWLEDGEMENT Acknowledgements Our
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research papers are devoted to the relationship between Corporate Social Responsibility and a given company ’s financial result. CSR has been identified as the duty of organizations to be responsible for their environment and for their stakeholders‚ in a way that takes into account not only financial aspects (Go ̈ ssling and Vocht‚ 2007). A particularly broad definition of CSR was presented at the World Business Council for Sustainable Development: ‘‘Corporate Social Responsibility is the continuing
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Four Ps Four Ps Marketing Mix Product Price Promotion Place Marketing Mix The concept is simple. Think about another common mix - a cake mix. All cakes contain eggs‚ milk‚ flour‚ and sugar. However‚ you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar! Marketing Mix It is the same with the marketing mix. The offer you make to your customer can be altered by varying the mix elements. So for a high profile brand‚ increase the focus
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CSR & Sustainability Case Study The LEGO Group CSR & Sustainability Case Study The LEGO Group Introduction The LEGO Group is a privately held company based in Billund‚ Denmark. It was founded in 1932 by Ole Kirk Kristiansen‚ initially a small carpenter’s workshop (Lego Group‚ 2011). It has since grown into a modern‚ global enterprise that is now‚ in terms of sales‚ the world’s fourth-largest manufacturer of toys (Keynote‚ 2010). The LEGO Groups core product is a line of plastic
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The Marketing Mix & The 4 P’s The Marketing Mix is the company’s “offer” to its target group. The Marketing Mix consists of the so-called 4 P’s when we talk about physical products like the Body Shops products and the 7 Ps when we talk about non-tangible products - services. It is important for a company to mix the 4/7 Ps in a way that will satisfy its target group. Product They company “body shop” sells organically grown body products‚ for the consumer who likes to take care of him or herself
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suggested that CSR activities are increasing strategic in that it affects that core business of the firm and its growth‚ profitability and survival? Drawing on an example of a corporation/company (National/ International)‚ discuss this in the context of business strategies‚ in particular on the issues of competitive advantage and firm performance. Introduction In this essay‚ we will discuss why organizations began CSR and how it is or can be or why should it be implemented. CSR usually get started
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Understand the role of promotion within the marketing mix Products and services of Apple Product range The product is at the heart of marketing exchange process. For this example we will take a 3D television ‚ that Apple sells. If the 3D television does not deliver the benefits the customer wanted ‚ or if it does not live up to the customer’s expectations‚ then this can be very costly for Apple Apple offer a range of products. They are not restricted to one product ‚ in fact ‚ Apple sells
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from the 1.4 trillion people. One of the US based company‚ which it’s going to invest 35% of its stake‚ to a fast growing China private-owned timber flooring company. Like most local Chinese company‚ CSR is not implementing in that company as well as no management working on it. Generally speaking‚ CSR (Corporate Social Responsibilities) is a form of corporate self-regulation integrates into business model‚ in which a company monitors and ensures its active compliance with the spirit of law‚ ethical
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organisations to take an increasing interest in corporate social responsibility (CSR) and business ethics. Give examples from your own and other organisations of the organisational responses to these drivers and make recommendations to move the organisation‚ or your part of it forward in relation to these two topics. Abstract This paper examines the drivers of environmental aspects of CSR and the role that TfL has in driving CSR and business ethics. It considers the roles that public and private organisations
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Definition Corporate social responsibility (CSR‚ also called corporate conscience‚ corporate citizenship‚ social performance‚ or sustainable responsible business/ Responsible Business) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in‚ self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law‚ ethical standards‚ and international norms. CSR is a process with the aim to embrace responsibility
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