Unit 3‚ assignment 3 Marketing Mix Marketing mix for portable wireless phone chargers. Target audience is teenagers with mobile phones. Used to recharge phones when out‚ without phone wires. The marketing mix combines strategies to be able to achieve objectives and satisfy a customer’s needs and wants. It is made up of the 4 P’s; Product‚ Place‚ Price and Promotion. Each P makes up a section to create a bold and strong marketing mix. Product The product is a wireless phone charger called WireCharge
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john sullivan subject: analysis on wal-mart’s csr initiaves date: 9/25/13 I. Introduction: This memo is in response to your request to assess the impact of corporate social responsibility implement by our competitor‚ Wal-Mart. Three main objectives of this analysis are: 1. How does Wal-Mart perceive itself as a socially responsible company? 2. Which contradictions exist in their CSR initiatives? 3. Are there direct correlations between CSR and consumer’s intent to make a purchase? II
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corporate social responsibility (CSR) by examining six sets of factors conventionally considered as promoting outcomes consistent with core principles of social responsibility: intra-organizational factors‚ competitive dynamics‚ institutional investors‚ end-consumers‚ government regulators and non-governmental organizations. Each factor is addressed conceptually‚ empirically‚ and with respect to its likely future significance in promoting outcomes consistent with CSR. Our overall conclusions are not
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Project-written report Marketing Mix for Burger King Steakhouse Burger Student’s Name: Angie Wang Student ID: YTHS24638 Teacher: Zack Phillips Due Date: 13th December 2013 Word Count: 1‚166 Table of Content Executive Summary 1 Introduction 1 Methods 2 Findings 2 Discussion 4 Conclusions and Recommendations 5 Reference List 6 Appendix A 7 Appendix B 8 Appendix C 9 Executive Summary This report aimed to analyze the marketing mix for Burger King Steakhouse Burger
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The Centre for Society & Religion (CSR) marks the 40th year of its existence in 2011. Begun in 1971 amidst and in response to socio-political upheavals and the radically new thinking emanating from the Second Vatican Council‚ the Centre has continued to blaze a trail in taking up the cause of victimized and marginalized sections of the society. As it was then‚ the CSR in our times too finds itself in the midst of anti-people developments and trends. As the CSR reaches its 40th year‚ it is opportune
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Words count : 3244 Contents Executive Summary 1. Introduction 2. Literature Review on CSR 2.1 CSR Theories and Strategies 2.2 CSR Challenges and Issues 2.3 Summary of Key CSR Elements 3. Ryanair CSR Audit 3.1 Company Background 3.2 CSR Audit of the company 4. Analysis and discussion of the company CSR performance 5. Strategies CSR recommendations for the company 6. Conclusion 7. References Executive Summary Aim of
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Name of the Student: Varma Ankita Surendra. Roll no. 013 SR NO. PARTICULARS PAGE NO 1. INTRODUCTION OF CORPORATE SOCIAL RESPONSIBILITY 2. FORMS OF CORPORATE SOCIAL RESPONSIBILITY 3. ITC Limited Corporate Citizenship 4. CSR philosophy of ITC 5. E-Choupal 6. About ITC-Inter Business 7. Social & Farm forestry 8. Farm Forestry and Land Improvement 9. Integrated Watershed Development 10. Integrated Agricultural Development 11. Livestock Development 12. Integrated
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Mc Donald Mc Donald Corporation based in New York is the biggest chain of fast food restaurants world wide. With over 70 years of industry experience the logo of the outlets perform well in these global destinations by providing burgers‚ chicken products‚ French fries‚ break fast‚ salads‚ shakes‚ soft drinks and desserts. McDonald India - a subsidiary of McDonald USA‚ is a joint venture company namely Co naught Plaza restaurants and Hard castle restaurants. Mc Donald’s have 50% equity share
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DETAILS 2 CSR IN BUSINESS PROCESS 3 DEALING WITH SUPPLIERS 3 CONTRIBUTING TO THE COMMUNITY 4 REDUCTION IN ACCIDENT RATE 4 SOURCING OF RAW MATERIAL 4 SIGNATORY ISSUES 5 AWARDS 5 UNILEVER IN INDIA 5 PROJECT SHAKTI 5 SANJIVINI 6 PROCTER & GAMBLE 6 PHILANTHROPY DETAILS 7 CSR IN BUSINESS PROCESS 8 CSR: COMPANY POLICIES 9 INDUSTRY ANALYSIS (FMCG) 10 CITIGROUP INC. 11 PHILANTHROPY DETAILS 11 FINANCIAL LITERACY 11 Microfinance 12 Community Relations 12 ‘Plant-a-Tree’ initiative 12 CSR IN BUSINESS
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Corporate social Responsibility (CSR) practices are fast gaining importance as a means for companies to gain market access and customer loyalty‚ thus resulting in long-term business sustainability. What are the drivers pushing business towards CSR and how important is it. CSR Summary Corporate Social Responsibility (CSR) is the continuous commitment by business counterpart to behave ethically whilst contributing to the economic economy of the country without neglecting the living standard of its
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