Communications in Business 100 Semester Two 2012 Sydney Campus Written Submission Student: Anqi DENG ID:16602081 Tutor: Sunaina Gowan Word counts:1195 Ms. D. Anqi Director of Corporate Communications BHP Billiton Limited GPO Box 2012 180 Lonsdale Street Melbourne Victoria 3000 September 1‚ 2012 Ms. Sunaina Gowan Executive of the Australasian Local Network PO Box 111 Sydney NSW 2000 Dear Ms. Sunaina Gowan‚ BHP Billiton is world’s largest producers of major metals
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|Supplementary Material Faculty of Technology Innovation: designing for a sustainable future | |T307 Project Proposal Contents 1 Introduction 1 2 Student information 2 3 Proposal 3 4 Design brief 4 5 Performance specification 5 6 Market specification 6 7 For your tutor 7 8 Group projects 8 9 Tutor feedback 9 1 Introduction 1.1 Purpose Your tutor will use this form to give approval to your project. It is an essential part of your project work and will be assessed
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Research the Braaap organisation at: BRAAAP BRAAAP company has been established by Brad Smith. The business started when Smith imported elite motocross bikes from Asia‚ and then moved into bike design and manufacture. Noticing a gap in the market‚ he expanded the business in 2008 into a retail concept store‚ selling motocross bikes‚ accessories and street wear‚ with the unique addition of an indoor foam pit for the practicing of jumps and tricks on BMX In 2008 he thinks a retail outlet
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Table of Content CONTENT | PAGES | Introduction | | Company Background | | Segmentation‚ Targeting and Positioning | | Marketing Environment | | Marketing Mix:ProductPlacePricePromotion | | Proposals | | Conclusion | | References | | Appendices | | Introduction The company that we choose as our title is Nestlé S.A.. Nestlé is the world’s largest food and nutrition company. With a manufacturing facility or office in nearly every country of the world‚ Nestlé often
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Case Study The marketing mix provides is a part of company’s business plan. Marketing mix is the best method when planning to market any kinds of products or goods. This is otherwise called four Ps‚ which are place‚ promotion‚ price and product. This certainly benefits the business by put items and administrations unequivocally on the ideal spot‚ at the right cost and at the key area. This article will describe the components of marketing mix‚ and also to analyse whether marketing mix component affects
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The marketing mix in marketing strategy: Product‚ Price‚ Place and Promotion The marketing mix is the set of controllable‚ tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product‚ price‚ place and promotion. The marketing mix can be divided into four groups of variables commonly
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qualities giving suitable examples. Discuss their implications for services marketers. SEARCH -is the activity of looking thoroughly in order to find something or someone try to locate or discover‚ or try to establish the existence of; In the marketing concept‚ we conduct consumer research -to determine consumer needs / wants. -then to try to satisfy the consumer with a product or service. -then create a sense of satisfaction for the consumers. ------------------------------------------------------------
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4.1 Marketing mix The marketing mix is one of the major concepts in modern marketing and is often brought up in general discussions of marketing. Marketing mix is a set of marketing tools that a company uses to pursue its marketing objectives in the target market. When a company is making decisions on marketing they generally fall into four controllable categories known as the 4 P’s: product‚ price‚ place and promotion. As shown in the figure 3; in Kotler’s Marketing mix chart the target
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1) The marketing mix consists of 4P’s. Explain how each part of the mix can be used to stimulate a response from the chosen target market. The 4P’s‚ price‚ product‚ place‚ and promotion that make up the marketing mix play a vital part in stimulating a response from the chose target market. These will ultimately be the deciding factors as to whether the target market will purchase the product or not. Although there are 4P’s‚ most companies will look a bit further to the 7P’s in order to stimulate
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Marketing Mix Price‚ Product‚ Promotion and Place are known as the “Four Ps” of Marketing. The combination of the four Ps used for the purpose of marketing product is known as the Marketing Mix. For this paper‚ you will be creating your own marketing mix. Specifically‚ you will: Choose a tangible product with which you are familiar and describe why this product is of interest to you. Describe‚ in your own words‚ the characteristics of each element of the Marketing Mix (price‚ product‚ place
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